HUSH are a clothing brand aimed at women of all ages who like fashion but are not a slave to it, who want to look good but don’t want to spend ages doing so, who want to be comfortable but not at the expense of style.
Australian born, Mandy Watkins is the creative director and owner of HUSH, having started it back in 2003 from her kitchen table with a laptop, a single phone and the perfect amount of optimism that she could start her own clothing label.
Just over 10 years later, her business has gone from strength to strength. Its “uncommercial” approach – which accompanies some very commercial product – is what sets it apart. Spotting a gap in the market, Mandy initially launched Hush as a nightwear and loungewear brand. She had the idea she could suggest films for people to watch, and sell hot chocolate and blankets, to “make it more of an experience”.
HUSH now offers several categories, including daywear, swimwear, footwear and accessories.
I could quite easily buy EVERYTHING that HUSH design, testament to their conscious attention to detail of what the modern woman wants & needs. All pieces are made with a classic quality, meaning they’ll transition from season-to-season, and indeed, from year-to-year. Clothing is designed to be comfortable AND wearable. Accessories are used to enhance an outfit, with small leather goods and scarves taking a good focal point for Autumn/Winter. The Jewellery collections are simply beautiful – minimalist, yet eye-catching – almost all designs being made in both Gold or Silver, to suit your current wardrobe.
As the HUSH AUTUMN/WINTER 2017 collection has just launched, I thought I’d share some of my absolute favourite pieces. These will also be available to purchase in The Never Knowingly Concise Shop, along with a few extra bits! Let me know what you’re coveting in the comments section below or over on IG.