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Love. Want. NEED: Bella Freud | The 1970 Jumper.

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London jewellery designer, Sheherazade Goldsmith, wearing Bella Freud at home: Credit The Telegraph.


I first saw this jumper around 2 years ago. It was being adorned by the likes of Kate and Alexa; and like my favourite fashion-people I’d also lusted after the monochrome version of the now infamous 1970 slogan jumper. Much to my family and mates’ disgust confusion dislike, we’re big fans of the 1970’s. Fans of the fashion, music and most predominantly, the design and (Mid Century) interiors of the era. So this jumper struck more than *just* sartorial chord with me. But then I saw a Telegraph article on (aptly named) jewellery designer Sheherazade Goldsmith, and she was wearing a red version of my favourite woollen piece. Be still my beating heart…

So from then, I lusted for the red colourway. The super-soft Merino Wool. The cut and design. The design itself takes its signature motif from a book clipping that Freud used to wear pinned onto a plain jumper.

I do have splashes of colour in my mostly-black wardrobe and I would tend to go for red or green, unless its a vintage or leopard print (or red or green variations of leopard print!) of course.

So the red 1970 Jumper by the lovely Bella Freud is firmly on my NEED list. More or less at the top.

If you so desire, you can own this seemingly cult classic by clicking the link here: Bella Freud at Selfridges.com

Which colourway would you go for?

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#MoMWishList

MM.

 

About Bella Freud:

Freud was born in London, England. She is the daughter of Bernardine Coverley and artist Lucian Freud and great granddaughter of the inventor of psychoanalysis Sigmund Freud.

She is renowned for her signature jumpers Je t’aime Jane, Ginsberg is God and 1970. Fans of Bella Freud include Alexa Chung, Laura Bailey, Kate Moss and Alison Mosshart.

Bella launched her eponymous label in 1990. Her first collection featured sexy knitted dresses in bookish colours, mini tailored suits and a small selection of shoes and bags. Bella went on to win Most Innovative Designer at the London Fashion Awards in 1991 and produced a Super 8 short film ‘Day at the Races’ as an alternative to a fashion show. Bella’s second film ‘More Clothes’ directed by Kate Garner was shot on 35mm film and showcased the SS 1992 collection.

Seasonal catwalk shows followed, then in 1999 Bella began her fashion film collaboration with John Malkovich, co writing and producing three short films: Strap Hanging, Lady Behave, and Hideous Man. In 2001 Bella also collaborated with rock icon Anita Pallenberg on Memo, a limited edition magazine featuring the AW2000 collection, inspired by the film Performance.

From March 2000 to 2003 Bella consulted for British heritage brand Jaeger, rejuvenating their image and bringing British dressing to a younger audience.

Bella’s love of film continued and in 2013 she art directed the short film Je T’Ecoute, produced by Laura Bailey starring Lara Stone, which screened at White Cube Bermondsey. Bella’s directorial debut ‘Girl Boils Egg’ is a two minute film featuring Punk, commissioned by Nick Knight for SHOWstudio.com.

2013 also saw the development of the RTW collections and expansion into the beauty market. The Bella Freud Eau de Parfum collection was launched in 2014 and has gained a cult following.

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Our changing bag: The Mulberry Clipper Holdall.

This has been the sight next to our front door, for the past NINE weeks. These are all our hospital bags, ready and waiting! Suitcase is mine, and is filled to the brim with every essential you need for your stay at hospital – you can read what those absolute essentials are, here>>I’ve FINALLY done it! Hospital Bag(s) are packed! The amazing Mulberry Clipper Holdall is our changing bag (more on that in a second), the Barbour bag to the bottom left is OH’s essentials (iPad, change of clothing, toiletries) and the Borough Market bag is all our food supplies!

So, Changing Bag… we spent such a long time searching for the “perfect” bag. We wanted something that didn’t look ‘Mummsy’. We didn’t want something that was feminine, OH will be carrying it around too! During our search we found that there was nothing that was completely unisex – apart from the generic black satchel style bags… which to be honest, just didn’t hit the spot for us! This is going to be a bag that we’ll use every day, so we wanted to be really happy with it! All of the ‘Mummsy’ style bags are pretty expensive anyway, £250+!

We looked for actual Leather satchels as we felt this would be most universal for us both. But with Leather, comes a pricetag. We soon found that even just nice Leather satchel bags, that weren’t necessarily for our purpose, were coming up at £400+. When we would look into the details of these bags, we found that there just wouldn’t be enough space for everything that a babba needs on a daily basis – as well as what we might need to cram in for ourselves too! We also decided we wanted something that would be kind of waterproof – Britain is not renowned for it’s dry weather is it!

We went to all the usual high street stores in search of just a standard, but small, holdall that would meet all our demands. We almost settled on this one from Barbour – Barbour Wax Cotton and Leather Trim Satchel, £119: Style available from JohnLewis.com

But, this bag is actually a little too big for what we need it for! It looked massive against me and I just couldn’t see ME using it. OH on the other hand, was chuffed with it.

So on with the search!

I’m a massive fan of Mulberry. It’s my favourite brand. So, I said I wanted a Mulberry Alexa…

Mulberry Oversized Alexa Messenger & Shoulder Bag, £925. Style available from JohnLewis.com

But then we realised that the £795 size wasn’t big enough… and £795 is a ridiculous price for a ‘changing’ bag! OH also concluded that an Alexa was too feminine for him. I did email Mulberry regarding changing bags, as they’re clearly missing a huge audience by not offering a selection! They replied to me with:

We have taken on board customer requests for changing bags and our soon to be available Autumn Winter 2012 collection will include the Rosie Baby bag in Black or Oak Tiger Print Nylon as part of the range.

Pretty exciting! But a bit too late…

Then I started looking at their holdalls. We’d always said we wanted a Clipper holdall. They’re classic Mulberry. They’re perfect for trips away. They’re a style that just will not date – but will get better with age.

We went along to Westfield: Stratford City to take a closer look. The Simple Mulberry Clipper Holdall (£350), was the perfect size! Inside and out 🙂

So we said “sod it” and bought it 😀 It’s beautiful. We’re over the moon with it – and more to the point, unlike ‘real’ changing bags, we’ll be using this holdall for years and years and years and years to come. It’s a style that is built to last! So we were happy to pay the £350 price-tag, because it’s going to get so much more use than a standard changing bag. It completely meets our very niche criteria and OH cannot wait to get outside with it 🙂

MM.

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AlexandAlexa: Win a trip to Disneyland Paris!

AlexandAlexa.com

Win a trip to Disneyland Paris with AlexandAlexa.com! Plus, £1, 000 to spend on the perfect holiday wardrobe!

Just head to AlexandAlexa.com/Disneylandcompetition to enter!

The prize includes two nights accommodation at a Disney Hotel to celebrate their 20th Anniversary with continental breakfast plus travel up to the value of £250 and tickets to both Disney Parks for the duration of your stay.

Good luck!!

MM.

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