A few years ago we lived and worked in East London. We saw a lot of trends, styles, brands, come and go. But it was practically overnight that I spotted guys wearing NEW BALANCE trainers; and I’m not gonna lie, I was like “how are they even making a come back?!”. As a kid, New Balance were always a trainer that I saw as being fit for purpose, like for playing Tennis in or something else sporty!
A few more weeks went by, seeing more and more colours of sneaks popping up; and then I saw a pair of Bordeaux Red (my favourite wine no less) New Balance 574’s in the window of Albam, Spitalfields. I fell in love. I wanted them for myself, even though they were Men’s. I knew right then that my opinion on New Balance had been overturned, forever. And rightly so.
Fast forward 5 years and my almost 4 year old is loving life in his very own pair of All-Black 574’s.
For those who don’t perhaps know, Eli was born with several medical conditions – Talipes, Torticollis and Hypermobility. From before he was even born, Eli endured some pretty intense tests, scans, physio and corrective treatments (Ponseti method). He came out the other side meeting the milestones that all his pals met, at the same age (and some he hit even sooner than anticipated!). While, on the outset Eli looks ‘fixed’, you can’t help but notice just how clumsy he can be, how off-balance he can be and how crazily flexible he can be! He’s super-active and he never did learn to *just* walk – he quite literally got up one day and RAN. Eli also doesn’t sleep well – never has – since being a newborn. We sometimes excuse his lack of sleep with, “he just doesn’t want to miss out”, “he’s being a typical toddler”. But the older he’s getting, the more convinced we are that it could well be his conditions waking him and giving him jip. He’s commented recently on his feet and knee’s being sore. We were told that it’s likely he could grow up with Migraines and will get early onset Arthritis due to the flexibility of his joints. (We have his next check-up with his consultant in June).
When Eli did start
running walking we struggled to find suitable footwear that supported him fully, that would aid against relapse and would keep him upright. With this all in mind, I wanted to highlight how good these trainers are for his feet; and his balance (no pun intended). They’re a great fit for him, just narrow enough. They tie quite tightly, with no rubbing at any points. They keep him more sturdy than any other footwear he has, yet they’re really lightweight. They’ve worn exceptionally well and actually still look brand new. Eli has commented that they’re “my comfy adventure shoes”. And I think that says it all! He’s really happy with them – he runs like the wind in them – and looks pretty cool too.
I ordered Eli’s 574’s from OFFICE and had them delivered within the week to Berlin. They have a massive range of Kids’ New Balance styles, in loads of wicked colours. There are also velcro versions for smaller feet… or for feet that love untying those shoe laces! You can shop the full range online here.
I have a natural affinity for Norfolk, with my long, long, long, long, long (etc) lost ancestor’s naming their own land in Norfolk with our very own family surname – Briston. But it was Nor-Folk, the brand, who I fell in love with on Instagram last year (@Nor_Folk). Not only is this a brand that is founded by a Husband-and-Wife design team, but its an effortlessly cool brand to boot. Fiona and Bobby, along with their super-stylish (and super-cute) son Stanley, live in the most incredible of homes;and together they are The Nor-Folk. They’re a design-led lifestyle brand, who design and print their own clothing range, collaborate on Homeware & Gifts and feature local Norfolk contributors on the Journal.
As someone who has a very definite WORK HARD attitude, in all things in life, I thought that the ‘Work Hard’ Adult Tee was a proper piece of me. Of course, I found the #Twinning combination of ‘Play Hard’ Kids’ Tee completely irresistible and ordered both as soon as we were finally moved in Berlin. (Play Hard, a perfect slogan for my little one who cannot wait for play time!).
Eli was given the ‘Hello’ Tee as a gift from our lovely friends at Christmas (lucky boy!). Sadly, it wasn’t quite the right size. So I got in touch with Fiona (who I didn’t expect to be working over the festive period) and she replied at lightening speed. As the tee was purchased in the UK, but we’re now in Berlin, it made sense to send the new size of this wicked tee directly to me. After just a few emails all was arranged and a few days later the replacement tee was on my desk in Prenzlauer Berg. A really small team, but a team that fundamentally strives for customer care.
Both of these Tee’s are available in Black or White options, for the ultimate in minimal monochrome styling. I love that all the designs are unisex too. With my Mama-head on, I might also add that these cotton tee’s wash exceptionally well and are just so wonderfully soft. The three styles we own are all made in the U.K. and are finished with the hand printing in Norfolk itself. Which is just ace of base.
There’s something a little bit special about buying products from a family-run business; whether that be a Husband-and-Wife team or a Mum/Dad-preneur. You’re not funding a corporate machine – you’re supporting real people. A real family. And that feels really good.
Wishing Fiona, Bobby and the Nor-Folk team lots of luck and adventures for the exciting year a head. We look forward to seeing the brand grow from strength to strength!
Check out more from Nor-Folk here.
Nor-Folk is a graphic design-led lifestyle brand founded by husband-and-wife graphic designers who reside in Norfolk, UK.
“Together, we design and curate apparel and products for the whole family with a timeless minimalist design aesthetic.
“We create and sell products we love and want in our own lives. We passionately adhere to the sentiment ‘less is more’ and ‘quality over quantity’ in our product creation.
“Our family and adventures are our canvas and muse – we invite you to share in our journey and that of our contributors via our Journal.
“Together, we are the Nor-Folk.”
*NB: This is in no way a sponsored post. I just wanted to big up a brand whom I think is frikkin amazing*.