MILLER-PEWTER

Brand in Focus | Cult of Youth.

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I first came across CULT of YOUTH on Instagram last year…  And it wasn’t long before I could see how utterly incredible Kelly, (founder) really is. She is the ultimate #MumBoss. An amazing Mama, juggling her gorgeous-chops little boy between everything life throws at you and this wicked jewellery business. She’s a total mega babe who is 110% dedicated; with her passion and frank honesty pouring out through her day-to-day postings. (Kelly generally responds to emails and comments with her son on her lap or in the middle of the night – quite likely both scenario’s at the same time (having received just a few 2am emails from her myself!). I literally have no idea how she’s doing it… I’m pretty sure she’s made of magic?!).

Kelly makes all her jewels by hand – the majority made to order – back in England. When Eli was Elvis’ age, I could barely make it to to the shops… (see, told you she was made of magic!) Not only does this mean that each piece is made with her love and care, it also makes her jewels extra special. (Yours  probably has might have even been made with a little added midnight magic too).

I instantly fell in love with the ace of base MOTHER necklace…

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…and then one day this beautifully wrapped (and ever so slightly psychedelic) parcel arrived on my desk in Berlin. My necklace hasn’t left my neck since (well, I will point out – it does come off for showers and bedtime – she’d probably slap my wrists otherwise).

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CULT of YOUTH, may well be famous for the signature #MAMAChain (now available with added skulls, ‘cos you know, us Mum’s do enjoy Rocking and Rolling still), but do check out Kelly’s other products too as they’re proper good – from personalised slogan necklaces to dainty initial pendants in Gold, Silver and Rose Gold. Gift wrap is also available now, making your jewels fit for a magpie’s nest from the get go; whether it’s a surprise for your loved one, or a well earned treat for yourself.

Basically, I’m really very proud to be a Mama / Mother / Mummy / Mammy / Mum / Mam / Mummy Dinosaur. Being a parent is a daily struggle – and we’re all in it together, one way or another. Wearing a statement necklace, made by a Mama, who went through a struggle to present it to you, is so exceptional I can’t even get it into words. It’s admirable and inspiring and everything inbetween. As a real human being, Kelly is one of the most honest Mum’s I’ve come across. Her raw emotion hits every nerve within me. So truthful and so eloquent. From Mother to Mother, the Sisterhood is real.

All the loves Kelly – keep doing what you’re doing pet, you’re bloody amazing!

Shop all CULT of YOUTH products: Click Here

MM.

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CULT of YOUTH was created early Autumn 2011 by head designer, London trained silversmith Kelly Seymour. Forged out of chaos in a Hackney warehouse, the first collection of heavy cross chokers and silk bound animal bones launched at London Fashion Weekend that autumn. Two years at Portobello market followed which led to meeting head accessories buyer at Urban Outfitters with three subsequent seasons in stores including Oxford Circus, Paris, Copenhagen, Amsterdam and Berlin.

 

*NB: This is in no way a sponsored post. I just wanted to big up a Mama who I think is frikkin amazing*.