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Brand In Focus | Southwood Stores.

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Southwood Stores is an online concept store by Hayley Southwood, where you will find handpicked, quirky, Scandinavian influenced gifts and homewares. Hayley believes passionately about empowering women and has recently launched her own in-house label GRAY, celebrating strong women.

I first came across Hayley and her online shop back in 2013. (I can’t believe it was 3 years ago?! Time sure does fly with a toddler in tow!) At that time, Hayley was the only UK stockist of Hello Apparel; and I went straight ahead and ordered a HELLO Jumper from her, along with one of our most loved prints that sat in Eli’s bedroom, The Mountain Print by Clare Nicholson. I always loved parcels from Hayley, with the attention to detail of packaging and customer care; with some treats even winging their way over to Berlin!

Watching Hayley, via Instagram, over the past few years has been wonderful. Seeing how her little shop has grown and expanded with wicked new products and new brands, through to the launch of her very own clothing label: GRAY By Southwood Stores.  The ethos of Hayley and her shop is to be brave and follow your dreams. And she’s definitely succeeding there – having now opened her very own Southwood Stores showroom – where you can not only have a cuppa with the lady herself, but from here she also offers Social Media / Branding services with sessions operating on-site.

Details of showroom opening times are as follows:

Monday 10am-2.30pm
Wednesday 10am-2.30pm
Friday 10am-2.30pm
First Saturday of the month 11am-2pm

I could buy everything that Southwood Stores have in stock, but here are some of my current favourites hitting the top of my #MoMWishlist:

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WIRE MESH MEMO-BOARD (BLUE) – £55.00

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VINTAGE SCHOOL CHAIRS – £60.00

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PALM LEAVES – £55.00

Back to GRAY By Southwood Stores. Hayley worked really hard to find the right garments for her label – high quality and responsibly made. The slogan graphic prints are also locally screen-printed by a “woman owned business”. I think it’s fantastic that Hayley has stuck to her local roots here too – there’s nothing better than championing your local business community and spreading the love even further afield.

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The sweatshirts are super soft, wash well and have a really flattering fit. I went for the WARRIOR sweatshirt. Because, well, we’re all WARRIORS. “The strongest people are not those who show strength in front of us, but those who win battles we know nothing about”. This is something that resonated deeply with me – and I do feel like a proper WARRIOR when I’m wearing my sweatshirt. It’s more than just words, isn’t it? It’s about how these things make you FEEL.

On top of alllllll this, Hayley is also hosting a series of Conversational Meet-Up’s, of like-minded Women. The recent one looked brilliant so look forward to the next Event’s being scheduled. You can find the latest details and tickets, here. 

Hayley is a true inspiration and I look forward to seeing how Southwood Stores continues to grow and evolve! (Oh, and I can’t wait to have a cuppa with her in person at the new showroom soon!). Keep doing what you’re doing Hayley, everything about your being is amazing. Just remember to BREATHE (and get the kettle on!).

 

MM.

*NB: This is in no way a sponsored post. I just wanted to big up a Mama who I think is frikkin amazing*. 

 

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Brand in Focus | Nor-Folk.

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I have a natural affinity for Norfolk, with my long, long, long, long, long (etc) lost ancestor’s naming their own land in Norfolk with our very own family surname – Briston. But it was Nor-Folk, the brand, who I fell in love with on Instagram last year (@Nor_Folk). Not only is this a brand that is founded by a Husband-and-Wife design team, but its an effortlessly cool brand to boot. Fiona and Bobby, along with their super-stylish (and super-cute) son Stanley, live in the most incredible of homes;and together they are The Nor-Folk. They’re a design-led lifestyle brand, who design and print their own clothing range, collaborate on Homeware & Gifts and feature local Norfolk contributors on the Journal.

As someone who has a very definite WORK HARD attitude, in all things in life, I thought that the  ‘Work Hard’  Adult Tee was a proper piece of me. Of course, I found the #Twinning combination of ‘Play Hard’ Kids’ Tee completely irresistible and ordered both as soon as we were finally moved in Berlin. (Play Hard, a perfect slogan for my little one who cannot wait for play time!).

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Eli was given the ‘Hello’ Tee as a gift from our lovely friends at Christmas (lucky boy!). Sadly, it wasn’t quite the right size. So I got in touch with Fiona (who I didn’t expect to be working over the festive period) and she replied at lightening speed. As the tee was purchased in the UK, but we’re now in Berlin, it made sense to send the new size of this wicked tee directly to me. After just a few emails all was arranged and a few days later the replacement tee was on my desk in Prenzlauer Berg. A really small team, but a team that fundamentally strives for customer care.

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Both of these Tee’s are available in Black or White options, for the ultimate in minimal monochrome styling. I love that all the designs are unisex too. With my Mama-head on, I might also add that these cotton tee’s wash exceptionally well and are just so wonderfully soft. The three styles we own are all made in the U.K. and are finished with the hand printing in Norfolk itself. Which is just ace of base.

There’s something a little bit special about buying products from a family-run business; whether that be a Husband-and-Wife team or a Mum/Dad-preneur. You’re not funding a corporate machine – you’re supporting real people. A real family. And that feels really good.

Wishing Fiona, Bobby and the Nor-Folk team lots of luck and adventures for the exciting year a head. We look forward to seeing the brand grow from strength to strength!

Check out more from Nor-Folk here.

MM.

 

ABOUT NOR-FOLK:

We are the Nor-Folk

Nor-Folk is a graphic design-led lifestyle brand founded by husband-and-wife graphic designers who reside in Norfolk, UK.

“Together, we design and curate apparel and products for the whole family with a timeless minimalist design aesthetic.

“We create and sell products we love and want in our own lives. We passionately adhere to the sentiment ‘less is more’ and ‘quality over quantity’ in our product creation.

“Our family and adventures are our canvas and muse – we invite you to share in our journey and that of our contributors via our Journal.

“Together, we are the Nor-Folk.”

*NB: This is in no way a sponsored post. I just wanted to big up a brand whom I think is frikkin amazing*.