Love. Want. NEED: Bella Freud | The 1970 Jumper.

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London jewellery designer, Sheherazade Goldsmith, wearing Bella Freud at home: Credit The Telegraph.


I first saw this jumper around 2 years ago. It was being adorned by the likes of Kate and Alexa; and like my favourite fashion-people I’d also lusted after the monochrome version of the now infamous 1970 slogan jumper. Much to my family and mates’ disgust confusion dislike, we’re big fans of the 1970’s. Fans of the fashion, music and most predominantly, the design and (Mid Century) interiors of the era. So this jumper struck more than *just* sartorial chord with me. But then I saw a Telegraph article on (aptly named) jewellery designer Sheherazade Goldsmith, and she was wearing a red version of my favourite woollen piece. Be still my beating heart…

So from then, I lusted for the red colourway. The super-soft Merino Wool. The cut and design. The design itself takes its signature motif from a book clipping that Freud used to wear pinned onto a plain jumper.

I do have splashes of colour in my mostly-black wardrobe and I would tend to go for red or green, unless its a vintage or leopard print (or red or green variations of leopard print!) of course.

So the red 1970 Jumper by the lovely Bella Freud is firmly on my NEED list. More or less at the top.

If you so desire, you can own this seemingly cult classic by clicking the link here: Bella Freud at Selfridges.com

Which colourway would you go for?

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#MoMWishList

MM.

 

About Bella Freud:

Freud was born in London, England. She is the daughter of Bernardine Coverley and artist Lucian Freud and great granddaughter of the inventor of psychoanalysis Sigmund Freud.

She is renowned for her signature jumpers Je t’aime Jane, Ginsberg is God and 1970. Fans of Bella Freud include Alexa Chung, Laura Bailey, Kate Moss and Alison Mosshart.

Bella launched her eponymous label in 1990. Her first collection featured sexy knitted dresses in bookish colours, mini tailored suits and a small selection of shoes and bags. Bella went on to win Most Innovative Designer at the London Fashion Awards in 1991 and produced a Super 8 short film ‘Day at the Races’ as an alternative to a fashion show. Bella’s second film ‘More Clothes’ directed by Kate Garner was shot on 35mm film and showcased the SS 1992 collection.

Seasonal catwalk shows followed, then in 1999 Bella began her fashion film collaboration with John Malkovich, co writing and producing three short films: Strap Hanging, Lady Behave, and Hideous Man. In 2001 Bella also collaborated with rock icon Anita Pallenberg on Memo, a limited edition magazine featuring the AW2000 collection, inspired by the film Performance.

From March 2000 to 2003 Bella consulted for British heritage brand Jaeger, rejuvenating their image and bringing British dressing to a younger audience.

Bella’s love of film continued and in 2013 she art directed the short film Je T’Ecoute, produced by Laura Bailey starring Lara Stone, which screened at White Cube Bermondsey. Bella’s directorial debut ‘Girl Boils Egg’ is a two minute film featuring Punk, commissioned by Nick Knight for SHOWstudio.com.

2013 also saw the development of the RTW collections and expansion into the beauty market. The Bella Freud Eau de Parfum collection was launched in 2014 and has gained a cult following.

OMM Design, “D.I.Y Banner” | This Modern Life.

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I’ve wanted a ‘DIY Banner’ for such a long time. I’ve wanted to write out our favourite slogans or words across the walls of Eli’s bedroom – obviously, without the permanent graffiti! So a few months back I finally got mine ordered from the really lovely This Modern Life online store. It was a toss up between the black and the gold – but the black just pipped it at the post. (It stands out against everything). As soon as it arrived, I took out all the letters and laid them out to see what I could write first…

Then realised that the metal fasteners were missing! A very swift response from the very lovely Suzanne meant that a new set of clips were in the post… (thanks a bunch again!)

I set to work…

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Even though Eli’s birthday was 6 weeks away at the time, I knew I wanted to debut my banner then. We removed the antique painting from above our sofa and strung the banner up in the centre of the wall. We were over the moon with it – I think it looks spot on! It was the perfect backdrop for Eli’s 2nd birthday (we will of course be wheeling this out every year going forward! A new little tradition!)

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Obviously, the birthday banner had to come down at some point… boo.

So, I set to work again – this time, I clipped together “Always be curious”. Our family motto. (Which is actually a little longer… “Always ask questions, always be curious.”) We *might* have taken inspiration from a certain Mr Richard Dawkins’ in his letter to his 10 year old daughter there; but it fits so nicely as we’ve always wanted our children to be curious about the world around them – and Eli has definitely always been a curious boy!

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This one is on the wall beside Eli’s library.

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And I just had to keep a little something for Eli’s bed-head too 🙂

What do you think of the DIY banner? What would be your favourite words to spell out?

MM.

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From the This Modern Life product page for the OMM Design D.I.Y Garland:

We love this multilingual DIY letter banner – use it to spell out your child’s name, a special song lyric, Happy Birthday, or even ‘MARRY ME?’

There are loads of letters in each pack, so you can create several banners with one kit.

Design Tips:

 Spell out your baby’s name in the nursery, or a cute phrase like ‘night night little one’ or ‘wake up bright’.

 Write out favourite song lyrics in your kids room, or use words like ‘PLAY’ and ‘READ’ to define areas of their room.

 How about ‘WELCOME’ by the front door, or ‘LOVE’ in the bedroom? Perhaps a family message in the lounge or kitchen.

 These not only make a perfect gift, they are also ideal for ‘Happy Birthday’ banners, and as a tag on beautifully wrapped presents.

Size: Each letter is approx. 8cm tall.

Good to know: 122 characters in each pack:

AAAAA BBB CC DDD EEEEEEE FF GGG HHH IIII JJ KK LLLL MMMM NNNN OOOO PPP QQ RRRR SSSSS TTTT UUU VV WW X YY Z ÅÅ ÄÄ ÖÖ ÆÆ ØØ Ë Ï Ü ßß Œ Ç Ñ & ! ? ‘ ‘

Plus 18 symbols:

♦︎ ♥︎ ★ ♠︎