Dip dying made easy.

Product Specification

Size (0) Unit (EA) Height (19.7) Width (5.5) Depth (10)

Product code: 744511

Product Uses

Start with a front section and take a vertical slice of hair about an inch wide. Apply the blending liquid to where you want the dip dye to start (we suggest somewhere around ear level) and massage into the hair letting the product travel about 2-3cm down the hair strands. Then using the tint brush paint on the bleach mixture onto the section of hair beginning below where the blending liquid was applied and down to the ends of the hair. Massage together the bleach mixture and blending liquid at the point where they meet to help give a gradual dip dye effect. Massaging the hair helps the bleach mixture and blending liquid to mix, giving a softer colour at this point. Continue with this method on the other front section then move onto the back section. Leave the product to develop for 15-30minutes. Then check the first section and last section at the same time. If the lightest colour at the ends of the hair is a pale yellow then it can be rinsed off. If not, leave for another 15minutes. Rinse the hair until the water runs clear and then shampoo the hair twice. Follow up with the conditioning repair mask included in the pack. Massage the mask into towel dried hair and leave on for 5-10 minutes. Rinse thoroughly.


01. Our Story So Far
Tired of experimenting on her friends’ hair in her kitchen at home, our co-founder Alex Brownsell took a break from working as a hairstylist on fashion shoots to open her own hairdressers with her best friend Sam Teasdale. The result was Bleach London, the world’s first salon focused on colouring rather than cutting. Starting out as a single chair and sink in the corner of Wah Nails Dalston, it grew into its own premises in 2010.
Capturing attention with our pioneering techniques and styles, we opened a second location at Topshop’s flagship Oxford Street shop a year later. In 2013 we secured a deal to produce and sell our own Bleach dyes and hair products nationwide, with their popularity leading to a third salon opening on Berwick Street in 2015.
In 2017 we relaunched our hair range with many new products, along with a makeup range created and overseen by Sam’s twin sister (and celebrity makeup artist) Lou Teasdale. We now ship worldwide from our online shop and plan to open new international salon locations over the next few years.
02. Sustainability
At Bleach London we endeavour to put environmental sustainability at the heart of everything we do. Our cardboard’s 100% recycled, with all of our plastic to follow by the end of the year. Our ‘build your own’ palettes ensure you only buy the make-up shades you want, minimising waste in both packaging and product. We encourage you to keep this in mind when disposing of our empty bottles and boxes: Please recycle wherever possible!
Although some toxic chemicals are inherent in the hair bleaching process, our team continues to research new ways of minimising bi-products that damage the environment.
03. Vegan Beauty
As of 2017 we’re proud to announce that all of our products are completely vegan. We have a strictly anti-animal cruelty ethos across our whole company so you won’t find a single animal derivative in any of our products or salons. Vegan shampoos are also better for your hair health, containing minerals and natural oils that help maintain moisture and even stimulate follicles.


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