Tired of experimenting on her friends’ hair in her kitchen at home, our co-founder Alex Brownsell took a break from working as a hairstylist on fashion shoots to open her own hairdressers with her best friend Sam Teasdale. The result was Bleach London, the world’s first salon focused on colouring rather than cutting. Starting out as a single chair and sink in the corner of Wah Nails Dalston, it grew into its own premises in 2010.
Capturing attention with our pioneering techniques and styles, we opened a second location at Topshop’s flagship Oxford Street shop a year later. In 2013 we secured a deal to produce and sell our own Bleach dyes and hair products nationwide, with their popularity leading to a third salon opening on Berwick Street in 2015.
In 2017 we relaunched our hair range with many new products, along with a makeup range created and overseen by Sam’s twin sister (and celebrity makeup artist) Lou Teasdale. We now ship worldwide from our online shop and plan to open new international salon locations over the next few years.