£39.95 instead of £69.95.

Contact Lucy Knights, Founder of BORN AT DAWN and quote ‘Never Knowingly Concise’ when booking.

Prefer to touch and feel the product before you buy?

Then our “Night In” experience will be perfect for you. Book an evening with us and we will bring the BORN AT DAWN collection to you, meaning you can shop with your friends in the luxury of your own home. You can receive styling advice, have a glass of prosecco and catch up with each other all at the same time. Multitasking at it’s best!

The introductory price for the service is £69.95 for a minimum of 4 people and a maximum of 8. (A complimentary glass of prosecco for each person is also included in the price.)

The “Night In” experience is currently available in most of North and East London and selected parts of Essex. Other areas may be available on request so please enquire and we will do our best.


There once was a girl who enjoyed shopping for clothes. It was a pastime, a hobby, something she enjoyed…

Then she got a little older. Now she has more responsibilities and demands on her time and the enjoyment starts to wane. Her life has changed and so has her style. She needs a different wardrobe. She needs outfits that will take less thought, are easy to put together and ones that can take her from day to night. She needs the pieces she buys to be versatile, to last, look great and she wants to wear them multiple times and in different ways.

She tries the mass market online websites but they are trying to cater for so many customers that she gets 3908 options for just a black dress. She tries a shopping centre but there is no atmosphere and it’s hot and busy. She manages to discover an amazing jacket at a popular high street store but within a week it feels like every single person on her Instagram feed is also wearing it. She tries to follow catwalk trends but it’s hard to find the time, and by now she knows what suits her. She simply wants to wear things she loves rather than being dictated to.

The perfect solution would be to spend hours browsing independent stores but it’s impossible. So before things go from bad to worse and she runs the risk of ending up in a changing room in her underwear on TV being made over by Gok Wan, we decided to step in.

We have spent the last year researching brands and travelling across Europe to discover harder to find, more exclusive brands and buying beautiful pieces that can be worn multiple times and in different ways so you have endless options. We hope you love the collection as much as we do. X