LEGO // BUILD TO GIVE
Help make this festive period brighter for 500,000 children around the world.
If you follow me on Instagram, you’ll know, we’re a LEGO family. Like, not just a family who has a son who LIVES FOR LEGO (which we are)… but a family who all love to join in with the brick-making too. Just this weekend I completed four LEGO builds – and refused to let Eli play with any of them until I had managed to fully complete the set of four. Yep, I’m THAT Mum. For me, I find LEGO therapeutic. It works as cathartically as writing or reading does. I find solace in LEGO. Perhaps this is also why it has the power to hold Eli’s concentration for so long too.
Eli lives for LEGO.
Take today for example, its Children in Need (BBC Appeal Day, 2018), and the theme at Eli’s school was “Do Your Thing” (dress as someone you aspire to be/something you’d like to be). Eli chose to be a LEGO MASTER BUILDER. OF COURSE HE DID! There ain’t no costume for that, I so engineered this one myself (if you want a DIY post on this, do let me know).
Eli builds the most interesting, engineeringly brilliant and clever creations. Just like how I am with cooking; Eli rarely likes to stick to the instructions… he prefers for his own imagination to take full focus. It’s been a real education for him – especially as he was born with several conditions; LEGO has potentially helped with his fine & gross motor skills, as well as encouraging role play and story telling. We’ve seen first hand how powerful a “toy” LEGO really can be for a child. With this in mind, I wanted to share with you an AMAZING initiative that LEGO have set up.
This festive season, the most awesome gift you can give is the gift of play. Visit a LEGO Store between now and 9th December or use your LEGO Bricks at home to build a holiday ornament. Display it in-store, in LEGO Life (on the app) or share online with #BuildToGive. For every ornament built and shared, LEGO will donate a LEGO set to a child in need of play. Now how good is that? And so simple too. I know a lot of you will have LEGO at home, so lets get building and sharing!
LEGO Life
Help LEGO reach THEIR goal!
By participating in #BuildToGive you can help LEGO reach their goal of giving 500,000 children the chance to play this Christmas.
HERE IS A QUICK EXAMPLE OF A SIMPLE FESTIVE HEART ORNAMENT that I MADE
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FIND OUT MORE
Find out more about the Build To Give initiative, including building instructions to give you a quick-start, by heading to LEGO.com or click here.
Legal disclaimer: *In connection with the #BuildToGive 2018 Holiday Campaign, the LEGO® Group will donate one LEGO set to charity for every #BuildToGive ornament that is built either at home with LEGO Bricks and shared on social media with #BuildToGive or in a LEGO Retail Store. Children under the age of 13 must obtain parent’s permission to post to social media. Total donation not to exceed 500,000 LEGO sets with a total value of 5,000,000 USD. No purchase necessary.
