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BRAND IN FOCUS // ETTA LOVES

 

BRAND IN FOCUS // ETTA LOVES

You may, (or may not), remember that back in 2017 I used to run a Q&A segment,   “NEVER CONCISE CHATS“, where I would chat to the founders of businesses or services, who also happen to be parents. One of those chats was with none-other than Jen Fuller of ETTA LOVES. You can read our original chat, here >>> NEVER KNOWINGLY CONCISE CHATS TO // JEN FULLER | @ETTALOVES

Since Edie was born in August, we’ve used ETTA LOVES products with such great success! So, I just had to write a Brand In Focus post on all the amazing items that we’ve been able to test in real life.

 

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Who is ETTA LOVES?

I love to champion a family-run business and ETTA LOVES is precisely that; founded from the sofa by Jen Fuller whilst feeding her first-born daughter, Etta. Jen quickly realised that a 4 week Etta’s gaze was locked onto a black and white jumper she was wearing – it was the first thing her daughter had concentrated her focus on, that wasn’t a face.

Something clicked and the ETTA LOVES creativity began. All of the ETTA LOVES range is carefully designed with actual science.

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“Babies are born with fully formed eyes however they are not born with the ability to see clearly. This develops with time through practice and the forming of critical eye-to-brain connections.

Because of this, at birth babies are attracted to high contrast, large scale patterns but as the weeks and months go past their vision improves steadily and the world starts to appear in more vivid detail and colour.

At Etta Loves we use the knowledge of what babies can and can’t see at various stages of their visual development to design patterns that support their incredible discovery of the world around them. It’s why our patterns are often described as magical, as babies are calmed and mesmerised as they try to make sense of the fascinating shapes and contrast before them”.

Your baby is, quite literally, spellbound by science with the ETTA LOVES designs. The range started with Muslins as Jen knew how you ALWAYS need one (or two, or three!) on hand at all times.


 

CLICK TO SHOP >> 3-PACK ANIMAL PRINT MUSLINS

We have this 3-pack of Animal print muslin’s – and they’re the ultimate multitasker! Not only are they mega soft (that Bamboo-Cotton is magical in its own right!) but they’re mega functional too. Use them as usual for spills and snotty noses and for when you need those moments of calm. I can’t recommend these muslin’s enough! Even after washing what feels like a million times, the quality is still the same. Edie was completely taken by the prints straight after they were out of the box – they’re the first things she’s learnt to focus her gaze with. The Etta Loves magic knows no bounds here!  We tie the muslins to the side of the play gym/pram/cot/back of the car seat to keep Edie mesmerised (which also gives us a few minutes peace to sit down and drink that hot cup of tea – which is so important!). The science behind the designs is really quite something – they catch the eye of everyone we come into contact with, so the print also works on adults too! Stylish AND scientific, you can’t get better than that!

 

 

 

 

 

 

 

 

 

 

 

 

 

What ETTA LOVES say:

Triple pack of super-soft sensory muslin squares in high contrast black and white patterns. Designed to the millimetre to support babies’ cognitive and visual development between birth and around four months.

The ultimate multi-tasker also delivers sensory calm through our scientific patterns.

Pack includes 1 x zebra, 1 x starfish and 1 x Dalmatian design presented in our stylish box packaging.

Each muslin is 60cm x 60cm.

Made from: 100% viscose from bamboo.

“Muslins are so omnipresent for the first year of life, and beyond, so when you add in how multi-functional they are and the close proximity they come to a baby’s face it made sense to start there and make them do something far more valuable than just mop up baby yuck!”

JEN FULLER, FOUNDER OF ETTA LOVES

Eli is 7 and still uses a muslin for spills or when he’s got a cold – proof that this is product that you’ll be using for a long time after those new-born day’s are over!In times where we need to think and buy in more eco-friendly ways, its a good job that the muslin’s are designed to last – and even better when a muslin is as stylish as the ETTA LOVES designs.

 

click to shop >> NEW ZEBRA KNITTED BLANKET

We absolutely LOVE this knitted blanket in zebra print and wish it was made in adult sizes for us too! I’ve never felt a softer knit, which Edie loves to snuggle into. It has a gorgeous hand-feel, which hasn’t decreased since washing several times – just superb quality. We love how the science behind the design keeps Edie calm as she begins to drift off to sleep. It looks looks mega cool in the pram. It would make a great newborn gift too!

 

 

 

 

 

 

 

 

 

 

 

 

 

What ETTA LOVES say:

Our first knitted blanket delivers super-soft sensory stimulation, for calm snuggles at home or on the move.

Our zebra print is designed to support babies vision from birth to 4 months old.

Soft, snuggly and sensory knitted blanket in high contrast black and white zebra print. Designed to the millimetre to support babies’ cognitive and visual development between birth to four months.

Perfect for in the home or on the go, keeping snuggly and calm at the same time.

100cm x 80cm with black edge (white edge on reverse) in our stylish box packaging.

Made from: 100% cotton.

Image may contain: one or more people, stripes and baby

CLICK TO SHOP >> ZEBRA COMFORTER

Much like the muslin’s, during a meltdown, we can guarantee this Comforter calms Edie. The print, plus the soft bamboo cotton against her cheek, immediately mesmerises her to sleep. We’ve washed ours plenty of times now and again, it still looks and more importantly, FEELS, brilliant.

 

 

 

 

 

 

 

 

 

 

 

 

 

What ETTA LOVES say:

Super soft, super cute comforter in clever zebra print that your baby will want to keep in their hands and near their eyes. Babies not only love the clever zebra pattern but will also fiddle with the cute floppy zebra ears, providing an additional sensory experience.

Our zebra print is designed to support babies visual and cognitive development from birth to around 4 months old.

40cm x 40cm double lay knotted muslin.

Made from: 100% viscose from bamboo.

CLICK TO SHOP >> ANIMAL PRINT PLAY-MAT

reversible: 0 to 4 months and 5+ months

I was first of all struck by the stylish look of this play mat as it fits in perfectly with our decor – but its actually the science and design consideration of this product that mesmerises me (never-mind Edie!). The fact that the design is illustrated so carefully for brand new baby eyes is a real winner for us – its made Edie cope so much better with tummy time- she loves this dalmation print, her eyes widen and she is immediately transfixed! Really wish we’d had this for Eli 7 years ago as he absolutely deplored tummy time! The mat allows us time to get on with bits around the house or EVEN sit down for a few extra minutes while Edie is captivated by the monochrome print. We also love that from 5 months the mat can be turned over to further the eye development with the colour side – how clever is that?!

The mat itself is really soft, a great size and has lovely padding for the comfort of your babe. It rolls up easily for storage and carting around when travelling. Oh and you can whack it in the washing machine too – which is very important – as all new parents will understand!

 

 

 

 

 

 

 

 

 

 

 

 

What ETTA LOVES say:

Our playmat provides perfect stimulation for tummy time and playtime. Reversible dalmatian (0-4 month print) and leopard print (5+ months) in soft organic cotton with a comfy padded fill.

Designed specifically to support babies’ visual and cognitive development throughout their first year.

The pattern also encourages your baby to use their back, neck and shoulder muscles (helping them prepare for rolling and crawling) as you’ll notice them trying to push up to make more sense of the print before them.

Comes in our gorgeous box packaging with a band to hold the mat together when rolled up – making it perfect for home and away.

Size: Circular – 1m diameter

Made from: Outer – Organic cotton. Inner: Polyester padding

Machine washable to make your life easier too.

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“OUR MAGIC IS BY DESIGN, NOT CHANCE”

“From the colours we use, the scales within each pattern and the placement and space between each shape, everything is designed on our consultant Orthoptist Laura’s recommendation to support your baby’s visual and cognitive development.

As a result, our patterns will look different to your baby from week to week as their vision develops. This is the magic of Etta Loves and what makes us unique in the world”.

JEN FULLER, FOUNDER OF ETTA LOVES

So as you can now tell, we’re big fans of ETTA LOVES in our household. We can’t recommend all of these products enough. They would all make great gifts for loved ones. And remember when you buy from a small business, you’re supporting a family. And that always feel’s nice. Even better when the products are this clever and functional!

What Jen has created is really quite extraordinary – especially for such a young and small brand! What ETTA LOVES has accomplished in the 3 short years that its been going is amazing and I honestly can’t wait for the new products to launch next year. Jen, you and your team of specialists are so very clever and you have helped a lot of families and babies learn and grow. That is really quite epic!

C
✖️✖️✖️

 


 

THE ETTA LOVES TEAM

JEN FULLER – FOUNDER

Founder of Etta Loves and mum to Etta and her little sister Uma. I started this business to give parents the gift of calm and babies pure wonder through our sensory patterns. I want to make everyday moments easier, calmer and super sensory.

LAURA – ORTHOPTIST

Mum to Sophie and Thomas, Laura has 20 years’ experience as an early years orthoptist (or specialist in children’s vision development to you and me). She has provided in-depth knowledge of the first 12 months of a child’s visual development, to ensure that every pattern, colour and scale we produce is led by science to delivery the sensory magic.

SHRUTI – DESIGNER

Jen met Shruti through NCT. Shruti is a phenomenal designer. She’s the super stylish one in the group, whose baby Kiran looked effortlessly cool since day dot. Once Jen and Shruti agree on the theme and style of a new pattern, she uses Laura’s expert input to create the stunning designs.

SAMIA

Samia has a wealth of experience in the children’s wear market, so brings her unique knowledge to the team to help grow and drive the brand forward. She is also critical in helping Jen make product decisions and giving the confidence to reach for the stars

THE ETTA LOVES STORY

Sat on my sofa with a heap of mucky muslins by my side, I realised that 4-week old little Etta was staring at my top. It was the first thing I’d noticed her actively trying to focus on and unsurprisingly it was a simple black and white pattern.

After a month of trying to rotate black and white clothing (which got both difficult and boring) this got me thinking; why aren’t the most seen items by babies designed to stimulate them and capture their attention? And why wouldn’t you use medical knowledge of babies’ visual development to make them the best that they could be at doing this? And while you’re at it they should be stylish.

Etta Loves was created to turn everyday essentials into sensory sensations, by using the science of what babies can and can’t see to create clever and stunning patterns. The result is that babies are mesmerised and supported in their visual and cognitive development, whilst parents benefit from a priceless moment of calm.

 

*Some words taken directly from EttaLoves.com to ensure information delivered is correct.

For clarity, I was kindly #gifted all products that are highlighted in this post above, by ETTA LOVES.

This is not a sponsored, paid post or an ad and I was not obliged to write this blog post or link back to the ETTA LOVES website. I only shout about items that I genuinely believe in, so be safe in the knowledge that I’m in love ETTA LOVES as much as Edie is!

 

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Skirting the issue | The Leather Skirt.

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It recently came to my attention, whilst shopping at Bluewater shopping centre, that there was A LOT of leather going on. I’ve always been partial to a leather jacket, but never EVER dared to wear a leather pair of trousers or even a skirt for instance. But whilst browsing the fixtures, I became really rather drawn into the leather pencil skirts on display. Could I ACTUALLY like a leather skirt? Could I ACTUALLY pull one off? I’m not so sure about the latter, but I do indeed have a penchant for a leather skirt! I don’t think there’s any way to possibly escape them either – leather skirts are in for A/W 13.  So here are my pick of the best skirts I’ve found, that are available online right now!

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Straight Leather Midi Skirt, Navy Blue – £79.99 from Zara.
I absolutely LOVE this petrol-blue colour. I think  this piece would work so well in your Autumnal wardrobe.

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Split Lucille Leather Skirt, Oxblood – £198.00 from AllSaints.com
I WISH I was brave enough to wear this amazing skirt. LOVE the Oxblood colourway. This is definitely a skirt that does the talking, so less is more when it comes to your accessories. 

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Whistles Suzie Leather Pencil Skirt, Black – £95.00 from John Lewis
Ah the classic black leather skirt. Screams Parisian chic more than biker chic – and that is why I like it; although I don’t see why you couldn’t toughen this style up with biker details on your footwear or jacket!

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Metallic Leather Skirt, Gold – £79.99 from Zara.
Now this is my ‘fruity’ option. It’s a pretty jazzy skirt by all accounts, but I really think it works with the crisp white blouse and ankle boots.

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Urban Code Leather Pencil Skirt, Forest Green – RRP £150, NOW £90 (save 40%) from ASOS.com
How beautiful is this green colourway? The perfect hue for any A/W wardrobe – and even better with the 40% off! Cheers ASOS!

 

You can find the best of the rest on my massive Pinterest board >>> Skirting the issue | The Leather Skirt. Featuring styles from the likes of Selfridges, Marks and Spencer, H&M, Miss Selfridge, Next, Designers at Debenhams and many more…

MM.

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Mr Eli and Mini Boden: Outfit #6.

Today is the final instalment of Mr Eli’s Mini Boden Adventure! Today is Outfit #6.

It is absolutely FREEZING today. I can’t believe how chilly it is, even in the house! So Mr Eli got snuggled up in this incredible Winter jumper and cosy cords. We’ve already decided that this just has to be Eli’s Christmas Day outfit – how cool is this for a Christmas Day jumper?

So what is Eli wearing today?

Click here to purchase>> Winter Jumper (Snowflake), Red, £24-26; from Boden.co.uk

Click here to purchase>> Lined Cord Trousers, Cadet Blue, £16-£18; from Boden.co.uk

As I mentioned, this jumper is just awesome. It’s the perfect Christmas Day jumper. But with a twist… this is a COOL Christmas Day jumper! Like the other Winter jumper from my previous post, this one is also cashmere blend so is super cosy and warm. The bright red is a great colour and the snow flake pattern gives it the true festive feel. Mr Eli particularly enjoyed eating the rolled up cuffs for some reason… but the rolled up cuff does mean you can make this style shorter if your little one still has space to grow into it. Unlike traditional knitted jumpers, this one is not itchy against your little ones soft skin, so you can be safe in the knowledge they’ll be having an excellent time wearing it! As opposed to when we were kids and HATED wearing knitted jumpers for that reason alone! This style is a definite must-purchase for the festive season, your child will be so warm and look beyond adorable in it; plus it will make for a conversation piece, as you all reminisce over festive jumpers from years gone by.

I would suggest you get your order in soon mind; because I just know that this jumper will be flying out!

Click here to purchase>> Winter Jumper (Snowflake), Red, £24-26; from Boden.co.uk

MM.

 

* I am partaking in a Boden Bloggers competition. Head over to the Boden Facebook page to vote for my blog posts as your favourite :)

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Mr Eli and Mini Boden: Outfit #5.

Today we played in the garden and displayed some signs of ‘post Halloween blues’. Today is also Mini Boden Outfit #5 Day*

Eli enjoyed his pumpkins so much yesterday that we took them into the garden today 🙂 It’s a pretty chilly start to November, good job Mr Eli was suitably dressed!

So what is Eli wearing today?

Click here to purchase>>  Jersey Duffle Jacket, Navy, £22-£24; from Boden.co.uk

Click here to purchase>> Winter Jumper (Snowflake), Red, £24-26; from Boden.co.uk

Click here to purchase>> Lined Simple Trousers, Blue Ticking Stripe, £16-£18; from Boden.co.uk

I’m going to focus on the amazing Jersey Duffle Jacket for this post! I’ve always wanted my little boy to have a cute navy duffle coat and this one from Mini Boden is just perfect. While this jacket is made of jersey, it is quite a nice thickness, great for layering up on chilly days. Eli is wearing another Mini Boden Winter jumper underneath his jacket here; it’s cashmere blend so it kept him so cosy whilst we played outside! Mini Boden keeps this style traditional with a hood, wooden toggle fastening to the front, as well as front pockets and cuff detailing. Again, Mini Boden make sure that childrens’ clothing is kept interesting by adding the stripey lining, which can be seen when the jacket is left unfastened and of course from the inside of the hood too.

 

MM.

 

* I am partaking in a Boden Bloggers competition. Head over to the Boden Facebook page to vote for my blog posts as your favourite :)

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Mr Eli and Mini Boden: Outfit #4.

Today is Mini Boden Outfit #4 Day* and today we have a poorly boy 🙁 Boo 🙁

Mr Eli had his 12-week immunisations this afternoon, so is enjoying a well deserved nap. I’m pretty jealous that Mr Rex is getting all the cuddles mind!

So what is Eli wearing today?
Click here to purchase>> Cosy Romper, Grey, £18; from Boden.co.uk

This has got to be the cosiest romper ever! So ‘Cosy Romper’ is definitely a very fitting product name. First of all, I liked this style because it’s nice and bright… but not *too* bright. It’s a trendy and grown up romper that is great for casual days out and about. I love the cute kangaroo pouch at the front, which is finished off with a contrast navy top-stitch. The poppers on the leg inseams make for easy nappy-changing access, while the cuffs all extend which means your little one will get quite a lot of wear out of it, before they’re too big. Best of all, this romper is fleece lined so I know that Mr Eli will be all cosy and warm when we’re off out for walks on those chilly days!

 

MM.

 

* I am partaking in a Boden Bloggers competition. Head over to the Boden Facebook page to vote for my blog posts as your favourite :)

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Mr Eli and Mini Boden: Outfit #3.

Today is Mini Boden Outfit #3 Day* – and Mr Eli is dressed for Bowling!

I had ‘craved’ going bowling right throughout my pregnancy. Obviously, there is some danger attached to bowling, so this was off the cards for the duration. We had a free afternoon today so we decided to go to Hollywood Bowl! Beyond ecstatic, we arrived but soon realised how absolutely loud a bowling alley is…. not to mention the booming music from the speakers at each lane… the pins being hit sounded somewhat supersonic! We stood in the queue and debated whether this place really was *too* loud for a 12 week old baby. Then noticed that nap time was approaching! Eli was falling asleep, we couldn’t believe it. He slept the entire afternoon in there!

So what is Eli wearing today?
Click here to purchase>> Breton T-Shirt, Green, £12-£14; from Boden.co.uk

Click here to purchase>> Chunky Cord Dungarees, Red, £24-£26; from Boden.co.uk

How cool are these cord dungarees? The answer is TOO COOL! I absolutely love them. When we found out we were having a baby boy we said we’d just love him to wear red dungarees and stripey tops and Converse trainers! We had that entire ‘dream’ nailed in one outfit here! The dunagrees are made using a chunky cord and are lined with an awesome jersey star fabric; again, perfect for the colder days we have yet to come! The dunagree’s are easy to take off with the traditional workwear straps, but  Mini Boden have gone one further and added poppers for easy access when nappy changing too! These dungaree’s are definitely durable and great for anyone who likes a bright colour! Better still, I know these dunagrees will last Eli a while, thanks to the adjustable straps too!

MM.

 

 

* I am partaking in a Boden Bloggers competition. Head over to the Boden Facebook page to vote for my blog posts as your favourite :)

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Mr Eli and Mini Boden: Outfit #2.

Today is my OH’s birthday 🙂 His first birthday as a Daddy and this is also Outfit number 2 of a week with Mr Eli and Mini Boden*!

As you can see, Mr Eli is holding up his birthday card, which he obviously wrote out himself, for his Daddy.

So what is Eli wearing today?
Click here to purchase>> Breton T-Shirt, Green, £12-£14; from Boden.co.uk

Click here to purchase>> Lined Cord Trousers, Cadet Blue, £16-£18; from Boden.co.uk


I love this casual outfit. The Breton Stripe t-shirt will go with everything I have for Autumn and Winter; it’s perfect for layering. It’s a nice cotton style, which would also work for Summer too. The chunky cord trousers are so lovely, as a trouser, they’re a heavier and thicker fabric – which I just know will be brilliant on those colder Winter days that we have to come. As you saw yesterday, I do enjoy a turn up! This style is so cool with it’s bright red contrasting lining.

Keep checking back to see what Mr Eli wore next!

MM.

* I am partaking in a Boden Bloggers competition. Head over to the Boden Facebook page to vote for my blog posts as your favourite :)

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Mr Eli and Mini Boden: Outfit #1.

So let’s kick off a week with Mr Eli and Mini Boden*; today we start with Tuesday 23rd October.

I take Eli to be weighed at a local centre every fortnight. The past few times Eli has gained weight, but not as much as we’d ideally like. This week Eli had gained 11 ounces, which is spot on! I was both relieved and over the moon. Eli was both a little bit too excited and very cosy in his first Mini Boden outfit!

So what is Eli wearing today?

Click here to purchase>> Winter Jumper, Grey, £24-£26; from Boden.co.uk

Click here to purchase>> Lined Simple Trousers, Blue Ticking Stripe, £16-£18; from Boden.co.uk

The Winter Jumper is absolutely beautiful. It is made using a super soft cashmere blend; which also means it’s beautifully cosy. I love the cable knit and button detail to the shoulder. The simple trousers are just great, an absolute wardrobe staple. These trousers can definitely be styled for a casual outfit or for somewhere smart. You can also turn these trousers up to reveal the contrast green lining – this is how I styled them on Eli.

Keep checking back to see what Mr Eli wore next!

MM.

* I am partaking in a Boden Bloggers competition. Head over to the Boden Facebook page to vote for my blog posts as your favourite :)

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Dressed for the Occasion: Maternity Dresses from ASOS.com

We’ve been invited to a wedding on Saturday 21st July… my due date is just 6 days after said-wedding. Whether we even make it to the 21st July without Baby Boy arriving is actually a bet in itself!

But this set aside, I thought I’d have a look at some Maternity ‘Occasion’ dresses anyway. I headed to all the usual Maternity stockists online and came to ASOS.com last, but by no means least. I was quite honestly shocked at the full range of smart to casual that they had on there! Wish I’d visited earlier in my pregnancy now!

Anyway, here are my favourites… These dresses all scream elegance, but also look really very comfortable. I’m sure you could also get away with most of them post-pregnancy too!

ASOS Maternity Grecian Maxi Dress With Side Split – £35.00
ASOS Maternity Exclusive Dress With Scallop Sleeve – £45.00
ASOS Maternity Exclusive Dress With Embellishment And Fluted Sleeves – £50.00
ASOS Maternity Midi Dress With Lace Detail – £50.00
ASOS Maternity Katie Lace Dress – £45.00
ASOS Maternity Midi Dress In Lace – WAS £55.00/NOW £33.00

 

MM.