Introducing Donna McCulloch, as she’s known  to most of us, SulkyDoll – Stylist, Fashion Editor Riddle Magazine and Brand Ambassador – oh and she just so happens to be a hot Mama too.

Donna and I”met” through IG and eventually IRL at a Mothers Meeting x M&S event – where we bonded over our shared love for The ‘Toon (having both studied up in Newcastle). As a stylist, she has worked with the hilarious and vibrant Scummy Mummies and cake-maker of dreams, Juliet Sear.

Donna has also played a key part in fundraising – most recently with fellow Mama’s, @That_mummy_smile and @carlymoosah for the #cuckooclubforgrenfell fundraiser, raising exceptionally needed funds for those affected by the tragic Grenfell Tower.

Sulky is one of the most hardworking, genuine, honest, caring and colourful people you could ever wish to meet.

CB: HELLO SULKS PET,  please introduce yourself and your concept.
DM: So I’m Donna aka SulkyDoll, I’m a Stylist and a Mama. My job is varied as I am a personal stylist for both Men and Women, my most famous clients are the Scummy Mummies but I also style editorials for brands and magazines, I am the Fashion Contributor for Riddle Magazine and cover London Fashion Week as their Correspondent but I also run style events and I am very proud to be a brand ambassador for Donna Ida.

SULKY DOLL // Wearing her namesake, by Tracy Gray – @undertherosejewellery


CB: Brand names are a really important first impression of what you’re about, so how did you come up with your name?
DM: My brand name is so unique to me, it’s my childhood nickname.

CB: Where did it all begin? What inspired you to start up your concept?
DM:  A lifelong love of fashion led me to re-train in fashion in my 30s. I worked very hard and bossed it and it paid off.

GIRL GANG // Donna with The Scummy Mummies, Cherry Healey, Antonia (@antoniaobrien) and Nat (@StyleMeSunday) at the Oxfam #dressedbythekids event.

CB: What is your brand ethos?
DM:  Be the best possible version of yourself.

CB: On a day-to-day basis, what or who inspires you?
DM: A million different things, I see inspiration everywhere, film, music, buildings, travel, friends and other fashion industry creatives whom I admire.

Red Carpet Lolz // Donna works closely with The Scummy Mummies

CB: Can you tell us about or give us a sneaky peak of something new that’s coming up?
DM: I have my first TV credit this month as one of my clients has their own to show this launches in May and I was the stylist/wardrobe for the show… I’ll keep you posted.

CB: Parenting-essentials, we know there are more than a few! But what is the one thing you can’t leave the house without? What is your most used piece of parenting/child paraphernalia?
DM: Wipes! Even now my kids are older, they are the one thing you should have on your person at all times.

CB: Anything you wished you known before becoming a parent / best piece of parenting advice?
DM: That kids do things in their own time, at their own speed, don’t push them to eat what they don’t want, potty train when they aren’t ready and sleep 7 hours when they are 7lbs!!!

CB: Along the same vein as above, what is your ultimate Mum-Essential? What is your go-to item that you just can’t live without?
DM: Bronzer, my son didn’t sleep until he was 2 and I looked like death for those 2 years but bronzer hid a lot of tiredness during those days as I faked the sun kissed look.

CB: What gives you ‘Mum-Guilt’? And how do you get round it?
DM: That’s a hard one, working when they have something like an assembly or sport’s day, I try to make as much as I can but I find it heartbreaking to miss something. I don’t have any tips other than that a happy Mama is a happy child and guilt serves no purpose whatsoever.

CB: Me-time is super important too, what do you like to do to zone-out?
DM: Running and hot baths plus Kate Bush at full volume.

The Two Donna’s // Sulky & Donna Ida (@DonnaIdaDenim


CB: Which are your go-to brands/shops?
DM: I love for me, Donna Ida, Rixo, Zara and H&M, and the last 2 are fab for the kids and my husband too.

CB: What current wardrobe item is your all-time favourite and why?
DM: My bf jeans as they are so easy to dress up or down.

CB: Choose 3 words to describe yesterday.
DM: Manic, sunny and coffee fuelled.

CB: Tell us something about you that might surprise people.
DM: Erm… I love horses and my earliest memory is of me on my Aunt’s horse, Seamus.

FOR GRENFELL // Carly, Donna & Laura worked together on the #cuckooforgrenfell event.

CB: Whats the kindest thing anyone has ever done for you?
DM: Wow, good q, I have been very lucky to have met many people who have championed me and given me wings….too many to reduce to one.

CB: Recommend a book, film or album from the past year.
DM: Lion is one of the best films I’ve ever seen but I loved La La Land, Big Little Lies was my fave series on tv, albums? Lemonade and 4:44, am a big fan of the Carter Knowles power couple & any book by Kate Atkinson.

CB: What can you see out of your closest window / what is your current view?
DM: My angel wings, they are in my garden.

CB: Other than with your family & friends, where would you most like to be this weekend and why?
DM: Berlin! I am desperate to go, the fashion scene is insane.

DM: Thank you for these fab q’s and I am so happy to have met you Judy Pink xx

Thank you so much for taking the time out for our chat Donna!


90% of women wear 10% of their wardrobe, if you are one of the 90% then Sulky Doll Styling can help. Whether its discovering your signature style, up-dating your current look or you are just looking for some help with restructuring your wardrobe contact Sulky Doll Styling with your requirements. To book Sulky Doll Styling, read about the SERVICES and get in touch via her CONTACT form. 

If you don’t already, give SulkyDoll a follow on IG: @SulkyDollStyling and a LIKE on 

#NeverConciseChats #ClaireChatsSulkyDoll

All photos credit to Donna McCulloch –