HARRY STYLES x GUCCI – CRUISE 2019
I *think* this second campaign for Gucci is even better than the first…
24 year old Harry is seen in the great outdoors for his return to Gucci Tailoring – photographed again by Glen Luchford. The setting is less chip-shop and more historic this time however, as Harry is photographed in Vila Lante, just north of Rome. Similarly to his first shoot with the brand though, small animals make a cute return whilst again, Harry pushes his sartorial boundaries with a mixture of fabrics and textures, creating the perfect match of brand and muse.
Here, Harry is modelling the brand’s Cruise 2019 Tailoring collection – with his co-stars this time taking on the form of piglet, goat and lamb – against the backdrop of the stunning Renaissance gardens of the 16th Century Italian villa.
“The campaign playfully positions Harry Styles’s personal, urban take on the Gucci tailoring wardrobe amongst the classic, stylised landscape of the gardens, where fountains, grottoes and mazes characterise the ancient surroundings,” reads a statement from the brand released this morning.
It goes without saying that the return of the hairband provokes images of ‘old Harry’, or ‘Harry BC (before hair cut) – and also, the distinct resemblance between Harry and Keith Richards.
“We’ve long seen Harry rock a Keith Richards-style headscarf, but this is an updated take that few could pull of like the singer-songwriter does. The hairband becomes a fitting accompaniment to the coloured jacquards, patches, checkered prints, unusual proportions and a particularly fetching pair of lilac tailored trousers. It’s a heightened take on his on-stage look”.
Say what you like, but I personally love this shoot. It has a grand air of Oscar Wilde about it. Harry looks like a real dandy man in the new Tailoring; full of wise quips and charisma.
The full campaign will be released in November, so keep your eyes peeled on @Gucci first and foremost for the latest updates.
The release of the above collection of images comes two months after Harry completed his world tour, which not only confirmed his status as a solo star post-One Direction, but also raised $1.2 million for charity. (There literally isn’t anything that Harry can’t do wrong – at all).
In the stylised gardens of Villa Lante, built in late Renaissance, @harrystyles wears the latest tailoring designs by Gucci Creative Director, Alessandro Michele.
Art Director: @christophersimmonds
So what do you make of the images? Harry for Gucci, friend or foe?