Meet the wonderful Kerrie-Anne Bradley, co-founder of beautiful site and Chief IG-er for London Mothers Club. Kerrie-Anne is a Pilates teacher & Mama to Ivy. Like me, she’s also an avid fan of The Libertines (and perhaps, not so secretly, of Harry Styles!). With arguably the best wardrobe on IG (oh the bags and shoes she has!), Kerrie-Anne has a keen sartorial eye and lust for London life. She’s also someone I’ve had the pleasure of chatting with over IG for a long while – but sadly, we’ve never yet managed to meet up IRL! We need to sort that pet!
Here, Kerrie chats to me about her inspirations, the inevitable Mum-Guilt and her go-to fashion brands.
CB: HELLO KA! Firstly, please introduce yourself and your concept.
K-AB: Hello, I am Kerrie-Anne! Mum to a very hilarious 5 year old called Ivy, a pilates teacher and founder of London Mothers Club. I used to be an economist too but that feels like a lifetime ago now. London Mothers Club is a lifestyle edit for mamas featuring mamas we meet on our journey, places we visit and things we love. It’s mostly a bit of fun and focussed on sharing cool stuff with like-minded mamas.
CB: Where did it all begin? What inspired you to start up your concept?
K-AB: It began in my flat in Kings Cross 5 years ago. I was lonely as I didn’t have any fellow mama mates, so I set up a few events in a few different places in London to try to meet some mums who liked similar stuff to me. At the time I was really into making jewellery and so I held some crafty events in Chiswick, Clapham and Islington. I connected with the mums who came to my Clapham event most and so we moved there and LMC was born. In the old days we used to run 2-3 events per year. We rebranded as a lifestyle edit in September last year and so far, all is going well.
CB: What is your brand ethos?
K-AB: Only share positive stuff about things that we genuinely like. We trial everything before featuring it.
CB: On a day-to-day basis, what or who inspires you?
K-AB: Cliché for a Mum to say but definitely my little Ivy. She’s so full of life, clever, witty and creative. She inspires me to be a better version of me – less grumpy and anxious. God, I’m welling up writing this. Actually, that’s a good point. Ivy has brought out a softer side in me. I never used to cry and now I bawl at anything and everything!
My pilates mentor Sarah Woodhouse. She’s been in the business a long time, is one of the most intelligent people I know (along with my husband Timmy K) and she’s so passionate about what she does. I’m constantly learning from her and I am so pleased to have met her on my Pilates journey.
CB: Can you tell us about or give us a sneaky peak of something new that’s coming up?
K-AB: Because we are a lifestyle edit we are constantly reviewing cool places and things. There’s nothing major to share but definitely tune in as we are pretty good at seeking out new things that you will love!
CB: Anything you wish you’d known before you became a parent / best piece of parenting advice?
K-AB: Well my friend who doesn’t have kids told me that her mate had told her that giving birth to a placenta was worse than the birth itself. So…. When I had done the Ivy bit (and ouch) I started freaking out thinking the worst bit was to come. Of course it wasn’t true. And of course I was being ridiculously dumb in ever thinking that could be the case. Ha, sorry not strictly parenting advice but I can’t really think of any and that was the thing that popped into my head. Oops!
CB: Parenting-essentials, we know there are more than a few! But what is the one thing you can’t leave the house without? What is your most used piece of parenting/child paraphernalia?
K-AB: Wipes. Ivy constantly has stuff on her face, in her hair, on her clothes, on my clothes, in my hair, in her bum etc etc you know the drill…
CB: Along the same vein as above, what is your ultimate Mum-Essential? What is your go-to item that you just can’t live without?
K-AB: Headphones?? Ha, just kidding. My mum-essential would be paper and colours. Ivy is obsessed and it’s a sure way to get her stopping with the, ‘can we do paper, scissors, rock again mama’ everywhere we go.
CB: What gives you ‘Mum-Guilt’? And how do you get round it?
K-AB: When I get a shouty about things that are pretty small just because I’m an impatient bugger and sometimes the, ‘can we play paper, scissors, rock’ on repeat gets on my nerves…. Always solved with a big hug and a couple more rounds of the dreaded game.
On a more serious note, I also get the guilt sometimes about choosing to only have one child. Ivy is pretty independent around other kids and sometimes I worry that she prefers her own time because she doesn’t have any siblings at home (she does have three half-siblings who live in Oxford). Also, when other mums say, “aren’t you tempted to have another. It would be nice for ivy etc” that brings on the guilt. But whenever I ask Ivy if she’d like another sibling her answer is always the same, “Why would I want another brother or sister when I have some already, I have my cousin Edie and I’ve got my babies (a crew of 10 dolls).” So I think it’s alright.
CB: Me-time is super important too, what do you like to do to zone-out?
K-AB: I am not very good at zoning out tbh. I’m constantly on the move and splitting my time between my various jobs. I do love a facial and go to a fantastic girl duo at Nichola Joss. She’s a shelb fav so it makes me feel pretty important as well as relaxed haha.
CB: Which are your go-to brands/shops?
K-AB: I love &OtherStories, Wood Wood, Ganni for everyday wear, Tophop and Zara for jeans, Bella Freud for a logo jumper, Burberry for a trench, Aurore UK for Breton, Eric Bompard for cashmere, L’urv for leggings and Solid & Striped for a swimsuit. My biggest binge is on shoes and I have an epic collection of Gucci, Charlotte Olympia, Valentino, Miu Miu, Saint Laurant etc – all stuff that I can’t really afford now/ need now as I am an activewear wearing Pilates teacher.
For Ivy I love Greenberry Kids, Minouche (Australian), Caramel Baby, a new brand called Little Borne for the ultimate jogger combo, everything from Archie’s Boutique (she picks well) and Papouelli for shoes.
CB: What current wardrobe item is your all-time favourite and why?
K-AB: A leopard-print pair of Saint Laurent booties which I wear once in a blue moon (below).
CB: Choose 3 words to describe yesterday.
K-AB: Cold, busy and long.
CB: Tell us something about you that might surprise people.
K-AB: Well I am an over-sharer on social media so people know a lot about me. I guess there are lots of funny things about me I could share but that would be a bit predictable so I will share something closer to my heart. When I was 18 my best friend died unexpectedly. She was my first soul-mate and I have missed her every day since. The wonderful thing is that little Ivy has certain aspects of Carmel’s personality and I like to tell myself that her spirit lives on through my little girl. God, I am crying again….
CB: Whats the kindest thing anyone has ever done for you?
K-AB: This is a tricky one isn’t it?? To be honest I am not sure that I can pin-point a particularly moment but my husband Tim is such a kind person and always has my back.
CB: Recommend a book, film or album from the past year.
K-AB: I didn’t read it this year but I always recommend Just Kids by Patti Smith because it is a beautifully written journey of love & friendship. It gets me every time.
CB: What can you see out of your closest window / what is your current view?
K-AB: The road. I am sitting in Planet Organic, Wandsworth. I am working in here because my wifi is down again.
CB: Other than with your family & friends, where would you most like to be this weekend and why?
K-AB: In Vivamayr in Austria because it is this amazing retreat that specialises in gut health and I have loads of digestive problems.
Thank you so much for taking the time out for our chat Kerrie-Anne. It’s been so lovely getting to digitally know you over the past few years. You’re one of the most lovely and genuine people I’ve yet to actually meet – and I’m gonna give you the BIGGEST SQUEEZE ever when we finally get our diaries aligned.
If you don’t already, give London Mother’s Club a follow on IG: @LondonMothersClub, LIKE on Facebook: Facebook.com/LondonMothersClub and sign up to the website, here: LondonMothersClub.com (especially as they have amazing content, but also lots of offers & competitions!)