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BRAND IN FOCUS // ETTA LOVES

 

BRAND IN FOCUS // ETTA LOVES

You may, (or may not), remember that back in 2017 I used to run a Q&A segment,   “NEVER CONCISE CHATS“, where I would chat to the founders of businesses or services, who also happen to be parents. One of those chats was with none-other than Jen Fuller of ETTA LOVES. You can read our original chat, here >>> NEVER KNOWINGLY CONCISE CHATS TO // JEN FULLER | @ETTALOVES

Since Edie was born in August, we’ve used ETTA LOVES products with such great success! So, I just had to write a Brand In Focus post on all the amazing items that we’ve been able to test in real life.

 

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Who is ETTA LOVES?

I love to champion a family-run business and ETTA LOVES is precisely that; founded from the sofa by Jen Fuller whilst feeding her first-born daughter, Etta. Jen quickly realised that a 4 week Etta’s gaze was locked onto a black and white jumper she was wearing – it was the first thing her daughter had concentrated her focus on, that wasn’t a face.

Something clicked and the ETTA LOVES creativity began. All of the ETTA LOVES range is carefully designed with actual science.

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“Babies are born with fully formed eyes however they are not born with the ability to see clearly. This develops with time through practice and the forming of critical eye-to-brain connections.

Because of this, at birth babies are attracted to high contrast, large scale patterns but as the weeks and months go past their vision improves steadily and the world starts to appear in more vivid detail and colour.

At Etta Loves we use the knowledge of what babies can and can’t see at various stages of their visual development to design patterns that support their incredible discovery of the world around them. It’s why our patterns are often described as magical, as babies are calmed and mesmerised as they try to make sense of the fascinating shapes and contrast before them”.

Your baby is, quite literally, spellbound by science with the ETTA LOVES designs. The range started with Muslins as Jen knew how you ALWAYS need one (or two, or three!) on hand at all times.


 

CLICK TO SHOP >> 3-PACK ANIMAL PRINT MUSLINS

We have this 3-pack of Animal print muslin’s – and they’re the ultimate multitasker! Not only are they mega soft (that Bamboo-Cotton is magical in its own right!) but they’re mega functional too. Use them as usual for spills and snotty noses and for when you need those moments of calm. I can’t recommend these muslin’s enough! Even after washing what feels like a million times, the quality is still the same. Edie was completely taken by the prints straight after they were out of the box – they’re the first things she’s learnt to focus her gaze with. The Etta Loves magic knows no bounds here!  We tie the muslins to the side of the play gym/pram/cot/back of the car seat to keep Edie mesmerised (which also gives us a few minutes peace to sit down and drink that hot cup of tea – which is so important!). The science behind the designs is really quite something – they catch the eye of everyone we come into contact with, so the print also works on adults too! Stylish AND scientific, you can’t get better than that!

 

 

 

 

 

 

 

 

 

 

 

 

 

What ETTA LOVES say:

Triple pack of super-soft sensory muslin squares in high contrast black and white patterns. Designed to the millimetre to support babies’ cognitive and visual development between birth and around four months.

The ultimate multi-tasker also delivers sensory calm through our scientific patterns.

Pack includes 1 x zebra, 1 x starfish and 1 x Dalmatian design presented in our stylish box packaging.

Each muslin is 60cm x 60cm.

Made from: 100% viscose from bamboo.

“Muslins are so omnipresent for the first year of life, and beyond, so when you add in how multi-functional they are and the close proximity they come to a baby’s face it made sense to start there and make them do something far more valuable than just mop up baby yuck!”

JEN FULLER, FOUNDER OF ETTA LOVES

Eli is 7 and still uses a muslin for spills or when he’s got a cold – proof that this is product that you’ll be using for a long time after those new-born day’s are over!In times where we need to think and buy in more eco-friendly ways, its a good job that the muslin’s are designed to last – and even better when a muslin is as stylish as the ETTA LOVES designs.

 

click to shop >> NEW ZEBRA KNITTED BLANKET

We absolutely LOVE this knitted blanket in zebra print and wish it was made in adult sizes for us too! I’ve never felt a softer knit, which Edie loves to snuggle into. It has a gorgeous hand-feel, which hasn’t decreased since washing several times – just superb quality. We love how the science behind the design keeps Edie calm as she begins to drift off to sleep. It looks looks mega cool in the pram. It would make a great newborn gift too!

 

 

 

 

 

 

 

 

 

 

 

 

 

What ETTA LOVES say:

Our first knitted blanket delivers super-soft sensory stimulation, for calm snuggles at home or on the move.

Our zebra print is designed to support babies vision from birth to 4 months old.

Soft, snuggly and sensory knitted blanket in high contrast black and white zebra print. Designed to the millimetre to support babies’ cognitive and visual development between birth to four months.

Perfect for in the home or on the go, keeping snuggly and calm at the same time.

100cm x 80cm with black edge (white edge on reverse) in our stylish box packaging.

Made from: 100% cotton.

Image may contain: one or more people, stripes and baby

CLICK TO SHOP >> ZEBRA COMFORTER

Much like the muslin’s, during a meltdown, we can guarantee this Comforter calms Edie. The print, plus the soft bamboo cotton against her cheek, immediately mesmerises her to sleep. We’ve washed ours plenty of times now and again, it still looks and more importantly, FEELS, brilliant.

 

 

 

 

 

 

 

 

 

 

 

 

 

What ETTA LOVES say:

Super soft, super cute comforter in clever zebra print that your baby will want to keep in their hands and near their eyes. Babies not only love the clever zebra pattern but will also fiddle with the cute floppy zebra ears, providing an additional sensory experience.

Our zebra print is designed to support babies visual and cognitive development from birth to around 4 months old.

40cm x 40cm double lay knotted muslin.

Made from: 100% viscose from bamboo.

CLICK TO SHOP >> ANIMAL PRINT PLAY-MAT

reversible: 0 to 4 months and 5+ months

I was first of all struck by the stylish look of this play mat as it fits in perfectly with our decor – but its actually the science and design consideration of this product that mesmerises me (never-mind Edie!). The fact that the design is illustrated so carefully for brand new baby eyes is a real winner for us – its made Edie cope so much better with tummy time- she loves this dalmation print, her eyes widen and she is immediately transfixed! Really wish we’d had this for Eli 7 years ago as he absolutely deplored tummy time! The mat allows us time to get on with bits around the house or EVEN sit down for a few extra minutes while Edie is captivated by the monochrome print. We also love that from 5 months the mat can be turned over to further the eye development with the colour side – how clever is that?!

The mat itself is really soft, a great size and has lovely padding for the comfort of your babe. It rolls up easily for storage and carting around when travelling. Oh and you can whack it in the washing machine too – which is very important – as all new parents will understand!

 

 

 

 

 

 

 

 

 

 

 

 

What ETTA LOVES say:

Our playmat provides perfect stimulation for tummy time and playtime. Reversible dalmatian (0-4 month print) and leopard print (5+ months) in soft organic cotton with a comfy padded fill.

Designed specifically to support babies’ visual and cognitive development throughout their first year.

The pattern also encourages your baby to use their back, neck and shoulder muscles (helping them prepare for rolling and crawling) as you’ll notice them trying to push up to make more sense of the print before them.

Comes in our gorgeous box packaging with a band to hold the mat together when rolled up – making it perfect for home and away.

Size: Circular – 1m diameter

Made from: Outer – Organic cotton. Inner: Polyester padding

Machine washable to make your life easier too.

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“OUR MAGIC IS BY DESIGN, NOT CHANCE”

“From the colours we use, the scales within each pattern and the placement and space between each shape, everything is designed on our consultant Orthoptist Laura’s recommendation to support your baby’s visual and cognitive development.

As a result, our patterns will look different to your baby from week to week as their vision develops. This is the magic of Etta Loves and what makes us unique in the world”.

JEN FULLER, FOUNDER OF ETTA LOVES

So as you can now tell, we’re big fans of ETTA LOVES in our household. We can’t recommend all of these products enough. They would all make great gifts for loved ones. And remember when you buy from a small business, you’re supporting a family. And that always feel’s nice. Even better when the products are this clever and functional!

What Jen has created is really quite extraordinary – especially for such a young and small brand! What ETTA LOVES has accomplished in the 3 short years that its been going is amazing and I honestly can’t wait for the new products to launch next year. Jen, you and your team of specialists are so very clever and you have helped a lot of families and babies learn and grow. That is really quite epic!

C
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THE ETTA LOVES TEAM

JEN FULLER – FOUNDER

Founder of Etta Loves and mum to Etta and her little sister Uma. I started this business to give parents the gift of calm and babies pure wonder through our sensory patterns. I want to make everyday moments easier, calmer and super sensory.

LAURA – ORTHOPTIST

Mum to Sophie and Thomas, Laura has 20 years’ experience as an early years orthoptist (or specialist in children’s vision development to you and me). She has provided in-depth knowledge of the first 12 months of a child’s visual development, to ensure that every pattern, colour and scale we produce is led by science to delivery the sensory magic.

SHRUTI – DESIGNER

Jen met Shruti through NCT. Shruti is a phenomenal designer. She’s the super stylish one in the group, whose baby Kiran looked effortlessly cool since day dot. Once Jen and Shruti agree on the theme and style of a new pattern, she uses Laura’s expert input to create the stunning designs.

SAMIA

Samia has a wealth of experience in the children’s wear market, so brings her unique knowledge to the team to help grow and drive the brand forward. She is also critical in helping Jen make product decisions and giving the confidence to reach for the stars

THE ETTA LOVES STORY

Sat on my sofa with a heap of mucky muslins by my side, I realised that 4-week old little Etta was staring at my top. It was the first thing I’d noticed her actively trying to focus on and unsurprisingly it was a simple black and white pattern.

After a month of trying to rotate black and white clothing (which got both difficult and boring) this got me thinking; why aren’t the most seen items by babies designed to stimulate them and capture their attention? And why wouldn’t you use medical knowledge of babies’ visual development to make them the best that they could be at doing this? And while you’re at it they should be stylish.

Etta Loves was created to turn everyday essentials into sensory sensations, by using the science of what babies can and can’t see to create clever and stunning patterns. The result is that babies are mesmerised and supported in their visual and cognitive development, whilst parents benefit from a priceless moment of calm.

 

*Some words taken directly from EttaLoves.com to ensure information delivered is correct.

For clarity, I was kindly #gifted all products that are highlighted in this post above, by ETTA LOVES.

This is not a sponsored, paid post or an ad and I was not obliged to write this blog post or link back to the ETTA LOVES website. I only shout about items that I genuinely believe in, so be safe in the knowledge that I’m in love ETTA LOVES as much as Edie is!

 

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NEVER KNOWINGLY CONCISE CHATS TO // Joanna Riding | Mini Maison

Meet Joanna Riding, founder of Mini Maison, a brilliant online store offering modern, but playful, nursery and kids’ decor to style-conscious customers who wish to look beyond the high street – AND Mama of TWO!

Jo talks to us about how she juggles being a Mum Boss, the Mini Maison concept and THOSE Blue Blahnik’s!

CB: Please introduce yourself and your concept.
JR: I’m Jo and I’m wife to Steve and Mum to Joshua and Sammy (4 and 2). Mini Maison, my company, sells modern décor for nurseries and children’s bedrooms.

CB: Brand names are a really important first impression of what you’re about, so how did you come up with your online alias/brand name?
JR: Mini Maison came about through good old fashioned brain storming over the course of a few weeks. It wasn’t the first name that came to me but I knew that I’d change my mind a few times before settling on THE one… I was right – I went through Little House, Lilliput Décor and a few others before settling on Mini Maison!

CB: Where did it all begin? What inspired you to start up your concept?
JR: I started Mini Maison after I struggled to find modern décor for the nurseries I designed for my boys. I researched for a while (probably for too long, because I was so nervous to actually take the leap) and our virtual doors opened in 2015. The business is currently going through a period of change as we grow to incorporate ALL children’s décor and not just babies, because I realised that as my boys grew out of their baby years, I was STILL struggling to find the cool products I was looking for on the high street.

CB: What is your brand ethos?
JR: Mini Maison is the friendly place to shop if you’re looking for playful, modern design for your kids’ spaces; bedrooms, nurseries and playrooms. I’ll always do my best for my customers and try to make Mini Maison a place to go for good, accessible design.

CB: On a day-to-day basis, what or who inspires you?
JR: My kids inspire me daily to be a better person. Sometimes this errs into mum guilt (see above) but I started Mini Maison so that I can be work and fulfil my ambitions AND be around to pick them up from school.

CB: Can you tell us about or give us a sneaky peak of something new that’s coming up?
JR: We’ve got a few new brands joining the Mini Maison family in the next few weeks… I can’t say too much but it includes these two absolute beauties (below).

CB: Anything you wish you’d known before you became a parent / best piece of parenting advice?
JR: People will ALWAYS have an opinion, if you’ve asked for it or not. Go with your gut – Mama usually knows best. And… nap when the baby naps. This is a crucial one for me. Even if it’s not every day, you’ve got to make the most of a napping baby because the napping phase DOESN’T LAST! I know some people struggle with this but if you choose to tidy your house instead of sleeping when you’re knackered then I might think you’ve lost the plot a bit (I LOVE sleep – it’s my special skill, being able to sleep anywhere, anytime!)

CB: Parenting-essentials, we know there are more than a few! But what is the one thing you can’t leave the house without? What is your most used piece of parenting/child paraphernalia?
JR: When they were babies I had SO MANY must haves (that I then had to wean my children off of!): Ewan the Dreamsheep, Sleepyhead, dummies, swaddling suits (basically swaddles with zips on that meant we didn’t have to faff around with getting the tightness right – although they do look like straight jackets!). Now they’re older, we’re finding that they’re all about the night lights – sometimes more than one (good job Mummy has a never ending supply!). And an iPad – I think that one goes without saying, right!?

CB: Along the same vein as above, what is your ultimate Mama-Essential? What is your go-to item that you just can’t live without?
JR: Concealer – to cover breakouts and also the massive bags that are usually hanging around under my eyes!

CB: What gives you ‘Mum-Guilt’? And how do you get round it?
JR: Time I spend working and not ‘being’ with my kids. Running your own businesses does sometimes spill over into ‘family time’ and I think this is inevitable. But I do feel bad that I’m sometimes replying to emails or dealing with last-minute problems when I’m meant to be paying attention to the boys. This means that I do put the TV on more often than I probably should, and I feel REALLY guilty about this.

CB: Me-time is super important too, what do you like to do to zone-out?
JR: I actually rarely feel like I zone-out or turn off. I’m almost constantly thinking about work – whether it’s new product ideas, new marketing techniques, listening to a podcast, let alone the actual work-work that goes into running a business. I’m desperately trying to tune out the voices in my head which are constantly chattering about the business. My husband and I try to have one evening a week where I’m not on my phone or laptop, and we just make a nice dinner and have a few drinks together. Also, seeing my bestest friends just helps me feel more centered (if a little hungover).

CB: Which are your go-to brands/shops?
JR: Where do I start?! Iove Zara for clothes – I’m like a kid in a sweetshop and it’s great also for kids clothes too. I do try to buy from some smaller brands too, including Scamp and Dude and Fred & Noah for the boys. My friend Lucy runs Born at Dawn and she has curated a range of beautiful, timeless clothes that I want ALL of!

CB: What current wardrobe item is your all-time favourite and why?
JR: I still have my wedding shoes, which are THE blue Manolo Blahnik shoes from Sex And The City. I try to wear them to events as often as I can (which is not very!) but to be honest I just like getting them out of the box and looking at them as they are just SO beautiful. In terms of things I actually wear regularly, you’ll almost always find me in a pair of skinny jeans. They’re my go-to-staple (even if they are on their way out of fashion).

MANOLO BLAHNIK // Blue Satin Pumps – £745.00

CB: Choose 3 words to describe yesterday.
JR: Chocolate (it was Easter), fun and family.

CB: Tell us something about you that might surprise people.
JR: I have a really thin skin and worry A LOT about what people think about me. People are always surprised to hear this because they think I’m really confident but on the inside I’m usually bricking it and worrying about how I come across. NB. This can lead me to talk a lot, often about a load of old shit!

CB: Whats the kindest thing anyone has ever done for you?
JR: My husband is always doing kind things for me and is incredibly thoughtful and I feel blessed that I’ve surrounded myself with the most incredible friends and family… their kindness regularly sees me through the week. One particular occasion springs to mind, after I’d had my second baby (by c-section) and couldn’t drive or walk very far, my friend Catherine would come to my house and help bundle me and my boys into the car and take us out for the morning somewhere, so that I didn’t actually go insane stuck in the house.

CB: Recommend a book, film or album from the past year.
JR: Bad Moms – this was the last time I went to the cinema (I know… too long ago!) but oh my god, it is SO funny. It’s so good to spend your evening properly laughing out loud watching a film with a friend. Also, Amy Schumer’s autobiography is a brilliant read.

CB: What can you see out of your closest window / what is your current view?
JR: Our garden – and it’s just reminding me of all the work I want to get done on it before the summer officially arrives

CB: Other than with your family & friends, where would you most like to be this weekend and why?
JR: On a beach, with an endless supply of food and drink, with some shade available (I think this officially makes you a Mum when you can’t spend too long in the sun anymore!), and some books and magazines.

Loved chatting with you Jo – looking forward to seeing howMini Maison continues to progress, expand and inspire!

C

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Be sure to keep your eyes peeled for upcoming product launches by signing up to the Mini Maison newsletter and by following Mini Maison on Instagram: @MiniMaisonUK

#NeverConciseChats #ClaireChatsToMiniMaison

THE STORY

Welcome to Mini Maison, a shop offering modern and playful nursery and kids’ decor to style-concious consumers, wanting to look beyond the high street. Our carefully selected and curated products look equally good in a bedroom as they would in the rest of the home.

Started by an interiors-loving mum who gets inspiration from blogs and social media, she found it almost impossible to get her hands on the products that she was seeing online, in the UK, resulting in high shipping costs and problems with boring things like customs and import tax. And so Mini Maison was born. A simple idea; to bring you contemporary accessories for your little one’s bedroom, all the while offering unparalleled customer service and individual style.

Enjoy browsing and please do not hesitate to contact us should you need any assistance or have any queries. Oh, and please stop by regularly as we will be adding new products all the time.

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THURSDAY KIDS | Kids’ Style: 16/06

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• T H U R S D A Y. K I D S •
Feat some of my current faves:
✖️Bag // @tibaandmarl
✖️Tee // @nor_folk
✖️Hareems // @stitched_up_apparel
✖️Feet // @vans_europe

MM.

 

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OMM Design, “D.I.Y Banner” | This Modern Life.

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I’ve wanted a ‘DIY Banner’ for such a long time. I’ve wanted to write out our favourite slogans or words across the walls of Eli’s bedroom – obviously, without the permanent graffiti! So a few months back I finally got mine ordered from the really lovely This Modern Life online store. It was a toss up between the black and the gold – but the black just pipped it at the post. (It stands out against everything). As soon as it arrived, I took out all the letters and laid them out to see what I could write first…

Then realised that the metal fasteners were missing! A very swift response from the very lovely Suzanne meant that a new set of clips were in the post… (thanks a bunch again!)

I set to work…

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Even though Eli’s birthday was 6 weeks away at the time, I knew I wanted to debut my banner then. We removed the antique painting from above our sofa and strung the banner up in the centre of the wall. We were over the moon with it – I think it looks spot on! It was the perfect backdrop for Eli’s 2nd birthday (we will of course be wheeling this out every year going forward! A new little tradition!)

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Obviously, the birthday banner had to come down at some point… boo.

So, I set to work again – this time, I clipped together “Always be curious”. Our family motto. (Which is actually a little longer… “Always ask questions, always be curious.”) We *might* have taken inspiration from a certain Mr Richard Dawkins’ in his letter to his 10 year old daughter there; but it fits so nicely as we’ve always wanted our children to be curious about the world around them – and Eli has definitely always been a curious boy!

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This one is on the wall beside Eli’s library.

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And I just had to keep a little something for Eli’s bed-head too 🙂

What do you think of the DIY banner? What would be your favourite words to spell out?

MM.

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From the This Modern Life product page for the OMM Design D.I.Y Garland:

We love this multilingual DIY letter banner – use it to spell out your child’s name, a special song lyric, Happy Birthday, or even ‘MARRY ME?’

There are loads of letters in each pack, so you can create several banners with one kit.

Design Tips:

 Spell out your baby’s name in the nursery, or a cute phrase like ‘night night little one’ or ‘wake up bright’.

 Write out favourite song lyrics in your kids room, or use words like ‘PLAY’ and ‘READ’ to define areas of their room.

 How about ‘WELCOME’ by the front door, or ‘LOVE’ in the bedroom? Perhaps a family message in the lounge or kitchen.

 These not only make a perfect gift, they are also ideal for ‘Happy Birthday’ banners, and as a tag on beautifully wrapped presents.

Size: Each letter is approx. 8cm tall.

Good to know: 122 characters in each pack:

AAAAA BBB CC DDD EEEEEEE FF GGG HHH IIII JJ KK LLLL MMMM NNNN OOOO PPP QQ RRRR SSSSS TTTT UUU VV WW X YY Z ÅÅ ÄÄ ÖÖ ÆÆ ØØ Ë Ï Ü ßß Œ Ç Ñ & ! ? ‘ ‘

Plus 18 symbols:

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