pink – Page 2 – Never Knowingly Concise

Love. Want. NEED: Bella Freud | The 1970 Jumper.

Posted on 25/03/201625/03/2016 by Claire

London jewellery designer, Sheherazade Goldsmith, wearing Bella Freud at home: Credit The Telegraph.

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I first saw this jumper around 2 years ago. It was being adorned by the likes of Kate and Alexa; and like my favourite fashion-people I’d also lusted after the monochrome version of the now infamous 1970 slogan jumper. Much to my family and mates’ ~~disgust~~ ~~confusion~~ dislike, we’re big fans of the 1970’s. Fans of the fashion, music and most predominantly, the design and (Mid Century) interiors of the era. So this jumper struck more than *just* sartorial chord with me. But then I saw a Telegraph article on (aptly named) jewellery designer Sheherazade Goldsmith, and she was wearing a red version of my favourite woollen piece. Be still my beating heart…

So from then, I lusted for the red colourway. The super-soft Merino Wool. The cut and design. The design itself takes its signature motif from a book clipping that Freud used to wear pinned onto a plain jumper.

I do have splashes of colour in my mostly-black wardrobe and I would tend to go for red or green, unless its a vintage or leopard print (or red or green variations of leopard print!) of course.

So the red 1970 Jumper by the lovely Bella Freud is firmly on my NEED list. More or less at the top.

If you so desire, you can own this seemingly cult classic by clicking the link here: Bella Freud at Selfridges.com

Which colourway would you go for?

#MoMWishList

MM.

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About Bella Freud:

Freud was born in London, England. She is the daughter of Bernardine Coverley and artist Lucian Freud and great granddaughter of the inventor of psychoanalysis Sigmund Freud.

She is renowned for her signature jumpers Je t’aime Jane, Ginsberg is God and 1970. Fans of Bella Freud include Alexa Chung, Laura Bailey, Kate Moss and Alison Mosshart.

Bella launched her eponymous label in 1990. Her first collection featured sexy knitted dresses in bookish colours, mini tailored suits and a small selection of shoes and bags. Bella went on to win Most Innovative Designer at the London Fashion Awards in 1991 and produced a Super 8 short film ‘Day at the Races’ as an alternative to a fashion show. Bella’s second film ‘More Clothes’ directed by Kate Garner was shot on 35mm film and showcased the SS 1992 collection.

Seasonal catwalk shows followed, then in 1999 Bella began her fashion film collaboration with John Malkovich, co writing and producing three short films: Strap Hanging, Lady Behave, and Hideous Man. In 2001 Bella also collaborated with rock icon Anita Pallenberg on Memo, a limited edition magazine featuring the AW2000 collection, inspired by the film Performance.

From March 2000 to 2003 Bella consulted for British heritage brand Jaeger, rejuvenating their image and bringing British dressing to a younger audience.

Bella’s love of film continued and in 2013 she art directed the short film Je T’Ecoute, produced by Laura Bailey starring Lara Stone, which screened at White Cube Bermondsey. Bella’s directorial debut ‘Girl Boils Egg’ is a two minute film featuring Punk, commissioned by Nick Knight for SHOWstudio.com.

2013 also saw the development of the RTW collections and expansion into the beauty market. The Bella Freud Eau de Parfum collection was launched in 2014 and has gained a cult following.

Kids’ Footwear | New Balance Trainers / Sneakers / Sneaks.

Posted on 20/03/201620/03/2016 by Claire

A few years ago we lived and worked in East London. We saw a lot of trends, styles, brands, come and go. But it was practically overnight that I spotted guys wearing NEW BALANCE trainers; and I’m not gonna lie, I was like “how are they even making a come back?!”. As a kid, New Balance were always a trainer that I saw as being fit for purpose, like for playing Tennis in or something else sporty!

A few more weeks went by, seeing more and more colours of sneaks popping up; and then I saw a pair of Bordeaux Red (my favourite wine no less) New Balance 574’s in the window of Albam, Spitalfields. I fell in love. I wanted them for myself, even though they were Men’s. I knew right then that my opinion on New Balance had been overturned, forever. And rightly so.

Fast forward 5 years and my almost 4 year old is loving life in his very own pair of All-Black 574’s.

For those who don’t perhaps know, Eli was born with several medical conditions – Talipes, Torticollis and Hypermobility. From before he was even born, Eli endured some pretty intense tests, scans, physio and corrective treatments (Ponseti method). He came out the other side meeting the milestones that all his pals met, at the same age (and some he hit even sooner than anticipated!). While, on the outset Eli looks ‘fixed’, you can’t help but notice just how clumsy he can be, how off-balance he can be and how crazily flexible he can be! He’s super-active and he never did learn to *just* walk – he quite literally got up one day and RAN. Eli also doesn’t sleep well – never has – since being a newborn. We sometimes excuse his lack of sleep with, “he just doesn’t want to miss out”, “he’s being a typical toddler”. But the older he’s getting, the more convinced we are that it could well be his conditions waking him and giving him jip. He’s commented recently on his feet and knee’s being sore. We were told that it’s likely he could grow up with Migraines and will get early onset Arthritis due to the flexibility of his joints. (We have his next check-up with his consultant in June).

When Eli did start ~~running~~ walking we struggled to find suitable footwear that supported him fully, that would aid against relapse and would keep him upright. With this all in mind, I wanted to highlight how good these trainers are for his feet; and his balance (no pun intended). They’re a great fit for him, just narrow enough. They tie quite tightly, with no rubbing at any points. They keep him more sturdy than any other footwear he has, yet they’re really lightweight. They’ve worn exceptionally well and actually still look brand new. Eli has commented that they’re “my comfy adventure shoes”. And I think that says it all! He’s really happy with them – he runs like the wind in them – and looks pretty cool too.

I ordered Eli’s 574’s from OFFICE and had them delivered within the week to Berlin. They have a massive range of Kids’ New Balance styles, in loads of wicked colours. There are also velcro versions for smaller feet… or for feet that love untying those shoe laces! You can shop the full range online here.

MM.

& Other Stories | Recycling is EASY.

Posted on 13/03/201613/03/2016 by Claire

&Other Stories is one of my favourite places to shop in store, browse online and take general inspiration. I love their forward-thinking, on a not so expensive level that doesn’t make your pursestrings tight. I was browsing online the other day, looking for more shoes, of course, and came across the recycling scheme that Stories are currently involved with. I thought it was bloody great, so wanted to share! They’re recycling both used & Other Stories Beauty packaging and Textiles (from any brand).

See full details below on how you can get involved in-store; you will also receive a 10% off voucher as a thank you!

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RECYCLING WITH US IS EASY

We want to reduce the environmental footprint in the fashion world, and recycling is a big part of that. We try to find solutions for it in every part of our process and have, since our launch in 2013, established an in-store recycling program for our beauty packaging. Starting in 2015, our stores in Belgium, Denmark, France, Italy, Netherlands, Spain, Sweden, United Kingdom and the United States offer in-store textile recycling too. To make the most of this exciting task, we cooperate with experts within this field, and rely on you to recycle with us.

BEAUTY RECYCLING:

We have an overall sustainable approach within our beauty range, using standard packaging and keeping the paper use to a minimum by printing all necessary information on the inside of the boxes instead of on a separate folder. To recycle & Other Stories’ beauty packaging, bring back the empty containers from our colour cosmetics, bath & body and skin care ranges to any one of our stores.

This is how it works:

1. Simply return one, or more, of our empty beauty containers to one of our stores, and get one voucher with a 10% recycling treat as a thank you. Please note that your voucher can be used once and is valid for three months.

2. The packaging is sorted according to material directly in the store and then passed on to the nearest recycling station.

TEXTILE RECYCLING:

Bring any textiles from any brand (old socks and tired towels are welcome too), to any of our stores in Sweden, Belgium, Denmark, France, Italy, Netherlands, Spain, United Kingdom and the United States and wish them luck in their new life as insulation material for the construction materials industry, geofleece, carpet underlay, and rear shelves in cars, stuffed toys, shoe insoles, among many, many other things.

This is how it works:

1. Simply fill a bag with any textiles (all brands are welcome!) and bring it to your closest store, and get one voucher with a 10% recycling treat as a thank you. Please note that your voucher can be used once and is valid for three months.

2. Your bags are then collected from the store by our recycling partners. They have the infrastructural solutions in place to sort the items ensuring that the different materials are handled in the best possible way. Each piece (no matter its age or condition) is a valuable source of raw material – a treasure ready to embark on its second chapter. By recycling with us you create a circle that keeps all these raw materials from being produced again from scratch.

3. All textiles are passed on for their next best use via our recycling partner and are sorted into the following categories:

• Recycling – everything that is not suitable for producing new garments is converted into recycled fibres and non-woven fabric.
• Rewear – garments that are still wearable move on as second-hand clothing.
• Reuse – textiles that can’t be worn anymore are turned into special products, such as cleaning cloths.
• Upcycling – when the product is turned into another product of higher, or equal, quality.

Read more about our partner I:CO and their process on
www.ico-spirit.com

We are recycling-ready, hope you are too!

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CALLING ALL > Music-Loving Mama’s!

Posted on 07/03/201607/03/2016 by Claire

After having Eli my go-to daily outfit was a pair of wet-look leggings and the baggiest top I could find. I’d worked in Fashion since leaving Uni and had completely lost my way with getting dressed when King Eli arrived. 18 months later I had become so lazy and boring with my day-to-day outfits and didn’t feel like ME anymore. My excuse for everything was my 18 month old toddler, I didn’t need to dress up for him…

I had an epiphany when I stopped working from home and ventured back into the office. I started grabbing for those sacred pieces in my wardrobe that I’d kept “for best” and I started to wear them as everyday clothes. (Considering we rarely go dancing or even for meals anymore!). I became ME again. Dressing for YOU, makes YOU so much happier. (Gotta say here though, since moving to Berlin, 70% of my wardrobe is in storage, so I don’t really have a “for best” section anymore… I’m fairly happy with my wardrobe. Despite the constant stream DHL deliveries from Topshop, Zara and ASOS… (I send back more than I keep 😉 ). I’m more or less me though, depending on how much sleep I’ve had… ). But what’s important is these changes make YOU, YOU again.

I hadn’t realised until only recently, but I’d forgotten about MUSIC. Actual MUSIC. I’d always been an avid gig-goer from my teens; going to a gig every week (at least) whilst at Uni. We did the Festivals and the more intimate gig’s. Music was my EVERYTHING, just like my dressing up; from growing up, getting ready and going out, to my daily London commute! Even with my work, I had musicians come in weekly, sometimes daily, doing a session that I’d be posting across the HQ Social channels, or just help out with picking clothing from the shop-floor. Music was always with me. How had I forgotten about it? How had I forgotten how good music can be, how good it can make you feel?

Being in the office in Berlin, we have a communal Sonos system, which is great on a good day! But the majority of the time, the music can be, let’s say, eclectic (to be polite). Which is fine, not everyone has to agree on everything, all of the time! I also work from a very old laptop that doesn’t even connect to the Sonos system, so rarely, if ever, do I input to the playlist. I have resorted to listening to Radio 1 through my headphones during work hours. But the music is pretty dire from Radio 1, it’s repetitive and monotonous. Don’t get me wrong, I enjoy the laughs from Grimmy in the morning, Scott & Chris after 1pm and then Greg in the afternoon. But I dislike the 10am-1pm slot. A lot. Not to be rude about it. But I switch off. It’s certainly not the music that I liked to listen to. I either then grin & bare the Sonos playlist or put my Apple Music catalogue, consisting of mostly 2004, on shuffle. Last week I realised I hadn’t really listened to any new music since having Eli. I turn to The Beatles, Nirvana, David Bowie and The Lib’s for continued listening or we have shuffle on when we’re cooking or tidying up.

I’m eager to find out what other Mama’s enjoy… and what you’re listening to, right now. Basically, I want to know what exactly is ace of base! Or are you like me? Had you forgotten that music actually existed outside of that annoying Nursery Rhymes CD, the Peppa Pig theme tune or the Disney Top 100 tracks ? (Or indeed outside of Radio 1?). If you are stuck in a musical-rut then I propose a new hashtag!

#MamaMusicMonday

Going forward, I want to start my new Monday-week with some new listening. So Mama’s, let’s get sharing! What are you listening to in work, at the gym, on the school run, on the commute? What do you listen to when you’re doing a tidy up with the kids at the end of the day? What do you dance around to in the kitchen? (Or prance around to when you’ve poured that so-needed Gin when the kids are eventually asleep?!). Share absolutely anything and everything with the hashtag #MamaMusicMonday – at any time in the week. From easy-listening to fast-paced! Any genre. Old or new! Just something with a beat that can set the tone for a new week – perhaps something none of us have listened to before – and definitely nothing remotely toddler related (please!). Music can help us in a million ways – it can do so much more than make your feet tap. And I’d so sadly forgotten that bit too. It wasn’t until darling Bowie passed away that I remembered how much music can mean, for so many. The emotions and memories you can feel from hearing one of your favourites…

SO with all that, I’m ready to resuscitate my musical education. I’m ready to regain that old ME who loved music so much. And you never know, you might spy me at a gig near you again soon 😉

MM.

Brand in Focus | Cult of Youth.

Posted on 28/02/201628/02/2016 by Claire

I first came across CULT of YOUTH on Instagram last year… And it wasn’t long before I could see how utterly incredible Kelly, (founder) really is. She is the ultimate #MumBoss. An amazing Mama, juggling her gorgeous-chops little boy between everything life throws at you and this wicked jewellery business. She’s a total mega babe who is 110% dedicated; with her passion and frank honesty pouring out through her day-to-day postings. (Kelly generally responds to emails and comments with her son on her lap or in the middle of the night – quite likely both scenario’s at the same time (having received just a few 2am emails from her myself!). I literally have no idea how she’s doing it… I’m pretty sure she’s made of magic?!).

Kelly makes all her jewels by hand – the majority made to order – back in England. When Eli was Elvis’ age, I could barely make it to to the shops… (see, told you she was made of magic!) Not only does this mean that each piece is made with her love and care, it also makes her jewels extra special. (Yours ~~probably has~~ might have even been made with a little added midnight magic too).

I instantly fell in love with the ace of base MOTHER necklace…

…and then one day this beautifully wrapped ~~(and ever so slightly psychedelic)~~ parcel arrived on my desk in Berlin. My necklace hasn’t left my neck since (well, I will point out – it does come off for showers and bedtime – she’d probably slap my wrists otherwise).

CULT of YOUTH, may well be famous for the signature #MAMAChain (now available with added skulls, ‘cos you know, us Mum’s do enjoy Rocking and Rolling still), but do check out Kelly’s other products too as they’re proper good – from personalised slogan necklaces to dainty initial pendants in Gold, Silver and Rose Gold. Gift wrap is also available now, making your jewels fit for a magpie’s nest from the get go; whether it’s a surprise for your loved one, or a well earned treat for yourself.

Basically, I’m really very proud to be a Mama / Mother / Mummy / Mammy / Mum / Mam ~~/ Mummy Dinosaur.~~ Being a parent is a daily struggle – and we’re all in it together, one way or another. Wearing a statement necklace, made by a Mama, who went through a struggle to present it to you, is so exceptional I can’t even get it into words. It’s admirable and inspiring and everything inbetween. As a real human being, Kelly is one of the most honest Mum’s I’ve come across. Her raw emotion hits every nerve within me. So truthful and so eloquent. From Mother to Mother, the Sisterhood is real.

All the loves Kelly – keep doing what you’re doing pet, you’re bloody amazing!

Shop all CULT of YOUTH products: Click Here

MM.

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CULT of YOUTH was created early Autumn 2011 by head designer, London trained silversmith Kelly Seymour. Forged out of chaos in a Hackney warehouse, the first collection of heavy cross chokers and silk bound animal bones launched at London Fashion Weekend that autumn. Two years at Portobello market followed which led to meeting head accessories buyer at Urban Outfitters with three subsequent seasons in stores including Oxford Circus, Paris, Copenhagen, Amsterdam and Berlin.

*NB: This is in no way a sponsored post. I just wanted to big up a Mama who I think is frikkin amazing*.

Brand in Focus | Nor-Folk.

Posted on 21/02/201621/02/2016 by Claire

I have a natural affinity for Norfolk, with my long, long, long, long, long (etc) lost ancestor’s naming their own land in Norfolk with our very own family surname – Briston. But it was Nor-Folk, the brand, who I fell in love with on Instagram last year (@Nor_Folk). Not only is this a brand that is founded by a Husband-and-Wife design team, but its an effortlessly cool brand to boot. Fiona and Bobby, along with their super-stylish (and super-cute) son Stanley, live in the most incredible of homes;and together they are The Nor-Folk. They’re a design-led lifestyle brand, who design and print their own clothing range, collaborate on Homeware & Gifts and feature local Norfolk contributors on the Journal.

As someone who has a very definite WORK HARD attitude, in all things in life, I thought that the ‘Work Hard’ Adult Tee was a proper piece of me. Of course, I found the #Twinning combination of ‘Play Hard’ Kids’ Tee completely irresistible and ordered both as soon as we were finally moved in Berlin. (Play Hard, a perfect slogan for my little one who cannot wait for play time!).

Eli was given the ‘Hello’ Tee as a gift from our lovely friends at Christmas (lucky boy!). Sadly, it wasn’t quite the right size. So I got in touch with Fiona (who I didn’t expect to be working over the festive period) and she replied at lightening speed. As the tee was purchased in the UK, but we’re now in Berlin, it made sense to send the new size of this wicked tee directly to me. After just a few emails all was arranged and a few days later the replacement tee was on my desk in Prenzlauer Berg. A really small team, but a team that fundamentally strives for customer care.

Both of these Tee’s are available in Black or White options, for the ultimate in minimal monochrome styling. I love that all the designs are unisex too. With my Mama-head on, I might also add that these cotton tee’s wash exceptionally well and are just so wonderfully soft. The three styles we own are all made in the U.K. and are finished with the hand printing in Norfolk itself. Which is just ace of base.

There’s something a little bit special about buying products from a family-run business; whether that be a Husband-and-Wife team or a Mum/Dad-preneur. You’re not funding a corporate machine – you’re supporting real people. A real family. And that feels really good.

Wishing Fiona, Bobby and the Nor-Folk team lots of luck and adventures for the exciting year a head. We look forward to seeing the brand grow from strength to strength!

Check out more from Nor-Folk here.

MM.

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ABOUT NOR-FOLK:

We are the Nor-Folk

Nor-Folk is a graphic design-led lifestyle brand founded by husband-and-wife graphic designers who reside in Norfolk, UK.

“Together, we design and curate apparel and products for the whole family with a timeless minimalist design aesthetic.

“We create and sell products we love and want in our own lives. We passionately adhere to the sentiment ‘less is more’ and ‘quality over quantity’ in our product creation.

“Our family and adventures are our canvas and muse – we invite you to share in our journey and that of our contributors via our Journal.

“Together, we are the Nor-Folk.”

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*NB: This is in no way a sponsored post. I just wanted to big up a brand whom I think is frikkin amazing*.

SAINT LAURENT | Fall / Winter 2016 Showcase.

Posted on 20/02/201620/02/2016 by Claire

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Oh Saint Laurent, how I love thee, let me count the ways…

The rumours were rife ahead of the L.A showcase that this collection could indeed be the last from Saint Laurent Creative Director, Hedi Slimane. I sincerely hope it isn’t the final showcase – but if it is, he’s certainly gone out with a massive bang. The Fall / Winter 2016 collection is incredible. I want every. single. piece.

The showcase was presented during New York Fashion – Men’s Collections – but included around 40 Women’s looks, revealing a heavy influence of 70’s-glam-luxe wear. Lavish embroidery, fringing and signature Slimane leopard print adorns the Women’s collection – with highlights of gold and snake print added for good measure. I love the mixture of texture and print. The delicate beading and brash boots.

A glimpse of David Bowie was captured throughout the Men’s collection with 70’s tailoring and that glam-rock essence that was magically brought to life through Ziggy Stardust himself.

This is definitely not a subtle collection and I imagine not one for everyone, but my goodness, this is definitely a collection for me!

The showcase was brought to a close with a bow from Slimane, something unusual for the Hedi who would notoriously walk from the stage with the models. An added smile and short wave also hinted that this could indeed be a “goodbye wave”. Which makes me incredibly sad. Let’s hope the rumour-mill is simply in overdrive and Slimane is simply just ecstatic to be showcasing such a wonderful collection in his adopted hometown of LA.

MM.

OMM Design, “D.I.Y Banner” | This Modern Life.

Posted on 30/08/201420/08/2014 by Claire

I’ve wanted a ‘DIY Banner’ for such a long time. I’ve wanted to write out our favourite slogans or words across the walls of Eli’s bedroom – obviously, without the permanent graffiti! So a few months back I finally got mine ordered from the really lovely This Modern Life online store. It was a toss up between the black and the gold – but the black just pipped it at the post. (It stands out against everything). As soon as it arrived, I took out all the letters and laid them out to see what I could write first…

Then realised that the metal fasteners were missing! A very swift response from the very lovely Suzanne meant that a new set of clips were in the post… (thanks a bunch again!)

I set to work…

Even though Eli’s birthday was 6 weeks away at the time, I knew I wanted to debut my banner then. We removed the antique painting from above our sofa and strung the banner up in the centre of the wall. We were over the moon with it – I think it looks spot on! It was the perfect backdrop for Eli’s 2nd birthday (we will of course be wheeling this out every year going forward! A new little tradition!)

Obviously, the birthday banner had to come down at some point… boo.

So, I set to work again – this time, I clipped together “Always be curious”. Our family motto. (Which is actually a little longer… “Always ask questions, always be curious.”) We *might* have taken inspiration from a certain Mr Richard Dawkins’ in his letter to his 10 year old daughter there; but it fits so nicely as we’ve always wanted our children to be curious about the world around them – and Eli has definitely always been a curious boy!

This one is on the wall beside Eli’s library.

And I just had to keep a little something for Eli’s bed-head too 🙂

What do you think of the DIY banner? What would be your favourite words to spell out?

MM.

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From the This Modern Life product page for the OMM Design D.I.Y Garland:

We love this multilingual DIY letter banner – use it to spell out your child’s name, a special song lyric, Happy Birthday, or even ‘MARRY ME?’

There are loads of letters in each pack, so you can create several banners with one kit.

Design Tips:

Spell out your baby’s name in the nursery, or a cute phrase like ‘night night little one’ or ‘wake up bright’.

Write out favourite song lyrics in your kids room, or use words like ‘PLAY’ and ‘READ’ to define areas of their room.

How about ‘WELCOME’ by the front door, or ‘LOVE’ in the bedroom? Perhaps a family message in the lounge or kitchen.

These not only make a perfect gift, they are also ideal for ‘Happy Birthday’ banners, and as a tag on beautifully wrapped presents.

Size: Each letter is approx. 8cm tall.

Good to know: 122 characters in each pack:

AAAAA BBB CC DDD EEEEEEE FF GGG HHH IIII JJ KK LLLL MMMM NNNN OOOO PPP QQ RRRR SSSSS TTTT UUU VV WW X YY Z ÅÅ ÄÄ ÖÖ ÆÆ ØØ Ë Ï Ü ßß Œ Ç Ñ & ! ? ‘ ‘

Plus 18 symbols:

♦︎ ♥︎ ★ ♠︎

Wot Ma Like | Shy Bairns Get Nowt mug.

Posted on 25/08/201426/08/2014 by Claire

“Shy bairns get nowt”. For those who don’t understand what this means… I shall explain! This well known phrase (an overused phrase by oneself!) translates to: a shy person doesn’t get anything without asking for it.

I absolutely LOVE this mug. My dear friend Christie bought me it for my birthday this year, but due to Royal Mail being HORRENDOUS the birthday gift not only arrived smashed to smithereens but as we were out at time, it was put into a food caddy that was FULL of food at the time. (I honestly don’t know where to begin with that one!).

A few weeks ago, we went back to Newcastle for the first time in 6 years, where we had once lived for 4 years, to visit our lovely friends Christie (who sent me the mug!) and Adam. Our Motherland is a 1 hour drive from Newcastle, so we used a lot of Geordie lingo to begin with, but living in Newcastle gave me a proper tongue from the Toon! This mug is perfect for me and I couldn’t wait to get it replaced!

I managed to get the mug back Daaaaaahn Safff in one piece, I’m hoping it remains the case!

Wot Ma Like is an ingenius brand from husband and wife team, Jo & Nick Burrows, who set up the Geordie Mug company initially, before expanding the dialects to include accents such as Yorkshire, Scouse and Manc to name but a few. Their items are definitely one-of-a-kind and make such great gifts and treats for your home. We’ll definitely be purchasing more items for ourselves and others! I do love to give Independant, small and local brands a shout out – so if you’re a new/small/local business, please do get in touch!

You can find my “Shy bairns get nowt” mug as well as other Geordie products on their website: wotmalike.co.uk and you can follow them on Twitter @wotmalike

MM.

What Eli Wore | Little Bird by Jools, “Retro Pyjamas”.

Posted on 23/08/201421/08/2014 by Claire

So, as dedicated followers of 1970’s interiors, we have been ridiculed a lot – to say the very least.

Some of the following statements are just a few of the regular comments that we get when people come by our house:

“Oh god, my Nana had that when I was a kid.”

“Christ, it’s like walking into a time warp in ‘ere.”

“Erm, my Nana called, she wants her crockery/cushions/lampshade/curtains* back” (*delete as appropriate).

I’d say our parents are most opposed to our fondness of all things 70’s. Apparently, they despised the era and just don’t “get” our love and adoration for the prints, the colours, the design, the style – the loveliness! We’ve had 7 houses in our 10 year courtship, so far – we love the 1970’s and we the feelings are mutual, we’re sure. We’ve collected some absolute treasures over the years – and the 7 houses – and we’ve also had some wonderful things handed down to us. We love that the majority of our ‘time warp’ of a house has a story. Most item’s aren’t just things that we bought for the sake of having a fruity looking house – there is sentiment and lasting memory.

As I have mentioned MANY a time, Little Bird by Jools is literally my favourite brand – EVER. I’ve always wanted to dress our children in that 70’s fashion – but not in the itchy or dowdy fabric’s and styles. Little Bird is spot on with design, colour and that whimsical nostalgia that surrounds being an actual CHILD. It’s a little bit of US.

So, as soon as I clapped eyes on these fruity pyjama’s, I just had to have them! I ADORE them. I bought them back in July when they were first released and kept them for Eli’s 2nd birthday. It was so tough to not break them out of the wrapping paper! We’ve also kept the wellie’s for The Big Feastival at the weekend too. I’m definitely going to have to dress Eli in both, like the campaign – he’ll look wicked!

As you can imagine, I was pretty shocked when some of the usual folks – who would regularly give us jip for our 70’s affection – commented on the first photo of Eli, above, saying how much they loved Eli’s pj’s… and then I had a dozen comments across the social channels asking where they could purchase such wonderful sleepwear! Oh how the tables have turned… and I LOVE IT! I know they’re still just printed pyjama’s, with a retro inspiration – and I know that just because someone likes these pyjama’s, they’re not automatically going to LOVE our house and the rest of the clothes we dress Eli in. But it’s a start… and we love it all regardless, so we’re not changing for nobody! Hurray to the 1970’s!

These ‘Retro Pyjamas’ are available in store and online at Mothercare.com now – just click here to purchase!

MM.

Tag: pink

Kids’ Footwear | New Balance Trainers / Sneakers / Sneaks.

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