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BRAND IN FOCUS // ETTA LOVES

 

BRAND IN FOCUS // ETTA LOVES

You may, (or may not), remember that back in 2017 I used to run a Q&A segment,   “NEVER CONCISE CHATS“, where I would chat to the founders of businesses or services, who also happen to be parents. One of those chats was with none-other than Jen Fuller of ETTA LOVES. You can read our original chat, here >>> NEVER KNOWINGLY CONCISE CHATS TO // JEN FULLER | @ETTALOVES

Since Edie was born in August, we’ve used ETTA LOVES products with such great success! So, I just had to write a Brand In Focus post on all the amazing items that we’ve been able to test in real life.

 

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Who is ETTA LOVES?

I love to champion a family-run business and ETTA LOVES is precisely that; founded from the sofa by Jen Fuller whilst feeding her first-born daughter, Etta. Jen quickly realised that a 4 week Etta’s gaze was locked onto a black and white jumper she was wearing – it was the first thing her daughter had concentrated her focus on, that wasn’t a face.

Something clicked and the ETTA LOVES creativity began. All of the ETTA LOVES range is carefully designed with actual science.

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“Babies are born with fully formed eyes however they are not born with the ability to see clearly. This develops with time through practice and the forming of critical eye-to-brain connections.

Because of this, at birth babies are attracted to high contrast, large scale patterns but as the weeks and months go past their vision improves steadily and the world starts to appear in more vivid detail and colour.

At Etta Loves we use the knowledge of what babies can and can’t see at various stages of their visual development to design patterns that support their incredible discovery of the world around them. It’s why our patterns are often described as magical, as babies are calmed and mesmerised as they try to make sense of the fascinating shapes and contrast before them”.

Your baby is, quite literally, spellbound by science with the ETTA LOVES designs. The range started with Muslins as Jen knew how you ALWAYS need one (or two, or three!) on hand at all times.


 

CLICK TO SHOP >> 3-PACK ANIMAL PRINT MUSLINS

We have this 3-pack of Animal print muslin’s – and they’re the ultimate multitasker! Not only are they mega soft (that Bamboo-Cotton is magical in its own right!) but they’re mega functional too. Use them as usual for spills and snotty noses and for when you need those moments of calm. I can’t recommend these muslin’s enough! Even after washing what feels like a million times, the quality is still the same. Edie was completely taken by the prints straight after they were out of the box – they’re the first things she’s learnt to focus her gaze with. The Etta Loves magic knows no bounds here!  We tie the muslins to the side of the play gym/pram/cot/back of the car seat to keep Edie mesmerised (which also gives us a few minutes peace to sit down and drink that hot cup of tea – which is so important!). The science behind the designs is really quite something – they catch the eye of everyone we come into contact with, so the print also works on adults too! Stylish AND scientific, you can’t get better than that!

 

 

 

 

 

 

 

 

 

 

 

 

 

What ETTA LOVES say:

Triple pack of super-soft sensory muslin squares in high contrast black and white patterns. Designed to the millimetre to support babies’ cognitive and visual development between birth and around four months.

The ultimate multi-tasker also delivers sensory calm through our scientific patterns.

Pack includes 1 x zebra, 1 x starfish and 1 x Dalmatian design presented in our stylish box packaging.

Each muslin is 60cm x 60cm.

Made from: 100% viscose from bamboo.

“Muslins are so omnipresent for the first year of life, and beyond, so when you add in how multi-functional they are and the close proximity they come to a baby’s face it made sense to start there and make them do something far more valuable than just mop up baby yuck!”

JEN FULLER, FOUNDER OF ETTA LOVES

Eli is 7 and still uses a muslin for spills or when he’s got a cold – proof that this is product that you’ll be using for a long time after those new-born day’s are over!In times where we need to think and buy in more eco-friendly ways, its a good job that the muslin’s are designed to last – and even better when a muslin is as stylish as the ETTA LOVES designs.

 

click to shop >> NEW ZEBRA KNITTED BLANKET

We absolutely LOVE this knitted blanket in zebra print and wish it was made in adult sizes for us too! I’ve never felt a softer knit, which Edie loves to snuggle into. It has a gorgeous hand-feel, which hasn’t decreased since washing several times – just superb quality. We love how the science behind the design keeps Edie calm as she begins to drift off to sleep. It looks looks mega cool in the pram. It would make a great newborn gift too!

 

 

 

 

 

 

 

 

 

 

 

 

 

What ETTA LOVES say:

Our first knitted blanket delivers super-soft sensory stimulation, for calm snuggles at home or on the move.

Our zebra print is designed to support babies vision from birth to 4 months old.

Soft, snuggly and sensory knitted blanket in high contrast black and white zebra print. Designed to the millimetre to support babies’ cognitive and visual development between birth to four months.

Perfect for in the home or on the go, keeping snuggly and calm at the same time.

100cm x 80cm with black edge (white edge on reverse) in our stylish box packaging.

Made from: 100% cotton.

Image may contain: one or more people, stripes and baby

CLICK TO SHOP >> ZEBRA COMFORTER

Much like the muslin’s, during a meltdown, we can guarantee this Comforter calms Edie. The print, plus the soft bamboo cotton against her cheek, immediately mesmerises her to sleep. We’ve washed ours plenty of times now and again, it still looks and more importantly, FEELS, brilliant.

 

 

 

 

 

 

 

 

 

 

 

 

 

What ETTA LOVES say:

Super soft, super cute comforter in clever zebra print that your baby will want to keep in their hands and near their eyes. Babies not only love the clever zebra pattern but will also fiddle with the cute floppy zebra ears, providing an additional sensory experience.

Our zebra print is designed to support babies visual and cognitive development from birth to around 4 months old.

40cm x 40cm double lay knotted muslin.

Made from: 100% viscose from bamboo.

CLICK TO SHOP >> ANIMAL PRINT PLAY-MAT

reversible: 0 to 4 months and 5+ months

I was first of all struck by the stylish look of this play mat as it fits in perfectly with our decor – but its actually the science and design consideration of this product that mesmerises me (never-mind Edie!). The fact that the design is illustrated so carefully for brand new baby eyes is a real winner for us – its made Edie cope so much better with tummy time- she loves this dalmation print, her eyes widen and she is immediately transfixed! Really wish we’d had this for Eli 7 years ago as he absolutely deplored tummy time! The mat allows us time to get on with bits around the house or EVEN sit down for a few extra minutes while Edie is captivated by the monochrome print. We also love that from 5 months the mat can be turned over to further the eye development with the colour side – how clever is that?!

The mat itself is really soft, a great size and has lovely padding for the comfort of your babe. It rolls up easily for storage and carting around when travelling. Oh and you can whack it in the washing machine too – which is very important – as all new parents will understand!

 

 

 

 

 

 

 

 

 

 

 

 

What ETTA LOVES say:

Our playmat provides perfect stimulation for tummy time and playtime. Reversible dalmatian (0-4 month print) and leopard print (5+ months) in soft organic cotton with a comfy padded fill.

Designed specifically to support babies’ visual and cognitive development throughout their first year.

The pattern also encourages your baby to use their back, neck and shoulder muscles (helping them prepare for rolling and crawling) as you’ll notice them trying to push up to make more sense of the print before them.

Comes in our gorgeous box packaging with a band to hold the mat together when rolled up – making it perfect for home and away.

Size: Circular – 1m diameter

Made from: Outer – Organic cotton. Inner: Polyester padding

Machine washable to make your life easier too.

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“OUR MAGIC IS BY DESIGN, NOT CHANCE”

“From the colours we use, the scales within each pattern and the placement and space between each shape, everything is designed on our consultant Orthoptist Laura’s recommendation to support your baby’s visual and cognitive development.

As a result, our patterns will look different to your baby from week to week as their vision develops. This is the magic of Etta Loves and what makes us unique in the world”.

JEN FULLER, FOUNDER OF ETTA LOVES

So as you can now tell, we’re big fans of ETTA LOVES in our household. We can’t recommend all of these products enough. They would all make great gifts for loved ones. And remember when you buy from a small business, you’re supporting a family. And that always feel’s nice. Even better when the products are this clever and functional!

What Jen has created is really quite extraordinary – especially for such a young and small brand! What ETTA LOVES has accomplished in the 3 short years that its been going is amazing and I honestly can’t wait for the new products to launch next year. Jen, you and your team of specialists are so very clever and you have helped a lot of families and babies learn and grow. That is really quite epic!

C
✖️✖️✖️

 


 

THE ETTA LOVES TEAM

JEN FULLER – FOUNDER

Founder of Etta Loves and mum to Etta and her little sister Uma. I started this business to give parents the gift of calm and babies pure wonder through our sensory patterns. I want to make everyday moments easier, calmer and super sensory.

LAURA – ORTHOPTIST

Mum to Sophie and Thomas, Laura has 20 years’ experience as an early years orthoptist (or specialist in children’s vision development to you and me). She has provided in-depth knowledge of the first 12 months of a child’s visual development, to ensure that every pattern, colour and scale we produce is led by science to delivery the sensory magic.

SHRUTI – DESIGNER

Jen met Shruti through NCT. Shruti is a phenomenal designer. She’s the super stylish one in the group, whose baby Kiran looked effortlessly cool since day dot. Once Jen and Shruti agree on the theme and style of a new pattern, she uses Laura’s expert input to create the stunning designs.

SAMIA

Samia has a wealth of experience in the children’s wear market, so brings her unique knowledge to the team to help grow and drive the brand forward. She is also critical in helping Jen make product decisions and giving the confidence to reach for the stars

THE ETTA LOVES STORY

Sat on my sofa with a heap of mucky muslins by my side, I realised that 4-week old little Etta was staring at my top. It was the first thing I’d noticed her actively trying to focus on and unsurprisingly it was a simple black and white pattern.

After a month of trying to rotate black and white clothing (which got both difficult and boring) this got me thinking; why aren’t the most seen items by babies designed to stimulate them and capture their attention? And why wouldn’t you use medical knowledge of babies’ visual development to make them the best that they could be at doing this? And while you’re at it they should be stylish.

Etta Loves was created to turn everyday essentials into sensory sensations, by using the science of what babies can and can’t see to create clever and stunning patterns. The result is that babies are mesmerised and supported in their visual and cognitive development, whilst parents benefit from a priceless moment of calm.

 

*Some words taken directly from EttaLoves.com to ensure information delivered is correct.

For clarity, I was kindly #gifted all products that are highlighted in this post above, by ETTA LOVES.

This is not a sponsored, paid post or an ad and I was not obliged to write this blog post or link back to the ETTA LOVES website. I only shout about items that I genuinely believe in, so be safe in the knowledge that I’m in love ETTA LOVES as much as Edie is!

 

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WHAT EDIE WORE // THE 2019 BODY SUIT

WHAT EDIE // WORE

We bought this “Born in 2019” body suit ahead of Edie arriving. In fact, it was the very first item of baby clothing I did buy.  I’m not keen on kids clothing, adorned with cartoons and the like. We prefer to keep slogans understated and to a minimum – so this baby grow celebrating Edie’s year of birth was spot on!

 

Part of the H&M CONSCIOUS collection, this body suit was just £3.99 and will make for a lovely memento. The actual body suit on its own has now sold out, but you can buy a similar body suit as part of a cute 3-piece set:

3-piece cotton jersey set - Natural white/Born in 2019 - Kids | H&M GB3-piece cotton jersey set - Natural white/Born in 2019 - Kids | H&M GB 3

 

 

 

 

 

 

 

 

 

 

 

 

 

 

CLICK HERE TO BUY: 3-piece cotton jersey set // £7.99

CONSCIOUS. Long-sleeved bodysuit, a pair of trousers and accessory in soft organic cotton jersey. Bodysuit with press-studs at the crotch. Trousers with wide fold-over ribbing at the waist.

If you’re looking for a gift for a newborn, this would be perfect.

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Edie has worn this body suit a few times – it works well with those comfy little leggings and with a pair of dungarees too. We have this one, also from the H&M CONSCIOUS collection, in a few colours. Above, Edie is wearing the Dark Grey version.

 

Cotton dungarees - Dark grey - Kids | H&M GB

Cotton dungarees - Dark grey - Kids | H&M GB 2

 

 

 

 

 

 

 

 

 

 

 

 

 

CLICK HERE TO BUY: Cotton dungarees // £8.99

CONSCIOUS. Dungarees in sweatshirt fabric made from soft organic cotton. Straps with press-studs, a kangaroo pocket and ribbing at the hems. Soft brushed inside.

Cotton dungarees - Light pink - Kids | H&M GB 1

 

 

 

 

 

 

 

 

 

 

 

 

CLICK HERE TO BUY: Cotton dungarees (Light Pink) // £8.99

All of these clothing pieces have washed really well and I’m so happy with the cost-per-wear too – as we all know, babies grow at alarming rate!

C
✖️✖️✖️

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BRAND IN FOCUS // COWSHED x SCAMP & DUDE

 

If you know us, you know how house is filled with Cowshed products – in every single room! Yep, we’ve been avid Cowshed aficionados since circa 2009 when we first visited Shoreditch House and had our first whiff of Cow Pat.  Ahhhh dreamy.

As you might notice, I’m always interested in brand collaborations, so when I saw the latest collab from Cowshed, I was pretty overjoyed!

I’m a little bit in love with Scamp & Dude. Founded by the wonderful Jo Tutchener-Sharp, Scamp & Dude is a truly beautiful brand with such an amazing back story…. With a long history in the world of fashion and beauty, Jo directed PR campaigns and arranged events for high profile individuals and brands such as Tom Ford, Matthew Williamson, Dolce & Gabbana, Vogue, Estee Lauder, Topshop, NARS and The BRIT Awards. In October 2015 Jo’s life took a difficult turn when she suffered a brain haemorrhage. She had to leave her children for a lengthy stay in hospital to undergo life threatening brain surgery. Every parent understands the feeling you get when you have to leave your child, whether it be a business trip or first day at school. That knot in the stomach and the ache in the heart. It was this moment that inspired Jo to create a brand that helps children feel more secure when apart from their loved ones, and Scamp & Dude was born.

From something dark came something light*

The Scamp & Dude slogan (and ethos, if you will) is  ‘a superhero has my back’, which tells children that someone is watching over them, even when they can’t see you. I also take this into my own adult heart too.

Jo says:

“I love everything about Cowshed, its ethos, heritage, the spas (especially Babington House which is one of my favourite places on earth!) and of course the products, so Cowshed seemed like the obvious partner to create a Superpower Spray with.”**

 

If this isn’t the backbone for a brilliant brand partnership, then I don’t know what is. So what does the collaboration consist of I hear you ask – well, take a look below at the three items that have now been released.

 

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Cowshed x Scamp & Dude Good Luck Candle

£38.00 – CLICK TO BUY


Cowshed and Scamp & Dude created this limited edition version of the invigorating Wild Cow room candle. With an unstoppable mix of energising Lemongrass, invigorating Ginger and reviving Rosemary essential oils, this bracing blend of essential oils will create a fresh atmosphere to stimulate the senses and help focus your thoughts.

• Invigorating light, oriental fragrance with lemongrass, Ginger and Rosemary essential oils

• 100% natural soy wax and Egyptian cotton wick

• Free from GMM, pesticides and herbicides and suitable for vegetarians

• Approximate burn time: 60 hours

 

 

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Cowshed x Scamp & Dude Superpower Spray

£16.00 – CLICK TO BUY


Limited edition, all natural Superpower Spray will help little Superheroes sleep and provide a burst of superpowers when required. The light, floral fragrance features Mandarin, Neroli, a splash of Chamomile and Lavender in a gentle Bitter Orange flower water base with absolutely no nasties. Spray on your little one’s sheets, clothes, their favourite teddy or blanket to help them feel calm and secure both at home and when they’re out in the world.

• Mandarin, neroli, chamomile, lavender and aloe vera

• Gentle Bitter Orange flower water base

• Spray on bedding, clothing and soft toys to evoke a feeling of calm

• Great for travelling

 

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Cowshed x Scamp & Dude Courage Candle

£38.00 – CLICK TO BUY


Cowshed and Scamp & Dude created this limited edition version of the uplifting Grumpy Cow room candle. With its invigorating, refreshing blend of Mandarin and Grapefruit essential oils, this zesty citrus fragrance is perfect for lengthening a short fuse, or as a wakeup call. Mandarin can help soothe the nervous system while Grapefruit is a known anti-depressant and both smell delicious, making this candle the perfect pick-me-up.

• Uplifting citrus fragrance with Mandarin and Grapefruit essential oils

• 100% natural soy wax and Egyptian cotton wick

• Free from GMM, pesticides and herbicides and suitable for vegetarians

• Approximate burn time: 60 hours

 

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This is such a lovely brand partnership and I do hope there is more to come from Cowshed x Scamp & Dude; but for now, I will admire them from the laptop until I can get my hands on the products and give them a good sniff in real life!

C
✖️✖️✖️

*Words from My Story, at ScampandDude.com
** Words from Introducing Scamp & Dude, blog post, at Cowshed.com

 


For clarity, this is not a sponsored or paid post – but does contain Affiliate links to Cowshed.com. I only promote items that I genuinely like however, so be safe in the knowledge that I’m in love with this brand collaboration.

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PALOMA FAITH x COSATTO // HEAR US ROAR

 

Let me start by mentioning that Paloma Faith is one of the nicest human beings I had the pleasure of working with, whilst at Bestival, back in the day when I was the (Global) Social Media Exec at AllSaints.  Paloma was friendly, welcoming, full of humour, laughter and was genuinely just a total joy to be around. Since then, I have indeed followed Paloma’s musical career and admired her for speaking out about her parenting methods.

So when I saw that Paloma had joined forces with Cosatto for a creative collaboration, I was ready to be hooked. I knew that Paloma would create something unique, fun and eye-catching; but the collection itself is just stunning. Using my favourite print of all, Leopard, Paloma and Cosatto have created a range of items from newborn that have bags of style, personality and of course, functionality.

For the low-down on the collaboration, including some behind the scenes photos, scroll on below.

 

Paloma Faith for Cosatto

 

“THESE DESIGNS MAKE ME FEEL HAPPY TO BE DIFFERENT – MY CHILD LOVES THEM TOO.”

– Paloma Faith

 

Paloma tearing up the rulebook. Cosatto’s Creative Director Vicky loving it.

Cosatto believes in celebrating parenthood by creating baby products that make a statement and stand out from the crowd. The new collaborative range, therefore, is irreverent, opulent and confident, bringing a new dimension to the parenting experience.

 

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Outrageously opulent. Outrageously rare. Crafted with over a million stitches.

Hear Us Roar

Hear Us Roar reflects the huge leap in popularity of animal print across all design categories. The leopard print design features on Cosatto’s bestselling model, Giggle 3, the classic pram and pushchair.

Channelling Faith’s signature retro Hollywood glamour, the design is also available on an oversized hat box changing bag. This is alongside a coordinating leopard print footmuff.

Anarchy in the Nursery

Taking its luxury travel system, Wow, Cosatto has also crafted a short run of prams taking reference from the ancient orient and 19th century Russian decorative arts.

This limited-edition design features state of the art printing techniques, traditional style embroidery as well as enamelled gold trims. Other highlights include a leatherette handle in teal, air filled tyres together with an extra-large carry cot. The travel system also has a coordinating luxury footmuff.

 

Extremely exclusive, extremely embroidered. Crafted with over a million stitches, Paloma’s Anarchy in the Nursery design pram is the rarest beast with only 50 available worldwide.

The world in your sights . It started with a sketch then took flight. Start where you are and the possibilities are endless. Paloma said so.

 

Finally, there is the Paloma Faith for Cosatto original coordinating Utility Bum Bag. This statement accessory can hold an iPad, nappies and bottles.

Commenting on the range, Faith says: “When I was a new mother, I felt like none of the designs out there really suited my personality. They all made me feel like I had to become someone else to be a good mother.

“I wanted to design something that allowed me to celebrate who I am while also stimulating my child and showing them that it’s ok to stand out from the crowd and have joie de vivre about all things. These designs make me feel happy to be different and my child loves them too.”

 

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Faithful to her vision. Paloma admires her handiwork with Vicky, Cosatto’s Creative Director.

 

 

 

 

 

 

 

 

 

 

 

Vicky Morley, creative director at Cosatto, adds: “We are chuffed to bits to be working with Paloma. She is a creative force with a natural flair for spotting trends. Paloma has an uncanny sense for what is at once extraordinary, outspoken and outlandish, while at the same time irresistibly appealing.

“She is a true talent with a unique view of the world. Paloma is not afraid to be herself and stand up for what she believes in. This is also a Cosatto sentiment. We are kindred spirits – this is what drew us to her.”

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5 Reasons to Buy Giggle 3

Meet the Cosatto Giggle 3 pram and pushchair. Taking gold-winning Giggle 2’s famous features and smooth handling even further, Giggle 3 is your nippy three wheel from-birth pram, reversible pushchair and Cosatto car seat carrier. Discover even more premium detailing, from the stitched leather handle to the deluxe amped-up wheels. Choose your statement around-town wonder. Relax with all you need from birth and beyond.

Classic 3 in 1. No need to buy separate carrycot, pram or duo-directional pushchair – Cosatto Giggle 3 pram and pushchair’s got the lot from day dot. The from-birth carrycot, (suitable for occasional overnight sleeping), converts to pram mode. Swap it to the reversible pushchair seat unit when they’re ready to sit up – facing you first, then the world.

Ultra-Portable. Compact Giggle 3 is your go-anywhere, stow-anywhere hero with flat-folding lightweight chassis. Great for smaller cars.

User-Friendly. With height-adjustable premium leather handle for walking tall, easy-release buttons for mode-changes they can sleep through, pop-off swivel wheels to whizz under the tap and snoozy multi-recline seat – Giggle 3 makes life a breeze.

Comfy All-Round. The luxury carrycot has maximised space to accommodate growing babies and the luxury zip-in liner is tailored for extra comfort. Add the matching Cosatto 0+ car seat to make Giggle 3 a travel system.

Patterns Babies Love. Designed in their studio in the North of England, Giggle 3 unites Cosatto’s passion for design and baby science. It’s crafted with engaging, baby-pleasing patterns in the hood. Put your baby at the heart of the story and the heart of Great British design.

Cosatto. Clever stuff for happy babies.

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Giggle 3 Pram & Pushchair // CLICK TO BUY
£559.95

 

 

Hat Box Changing Bag // CLICK TO BUY
£79.95