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BRAND IN FOCUS // BATOKO


B A T O K O 

I recently came across Batoko whilst pointlessly scrolling  browsing through Instagram. The prints of the swimwear stopped me in my tracks – “James, holy moly, loooooook, these swimming costumes! They are so pretty – if only I’d seen them before holiday!”. Our big holiday may have been and gone, in a flash, but a swimsuit like one of these certainly wouldn’t be! I went on to look at the Batoko profile, first point of call – are they UK based? YES – Batoko were founded  off the North West Coast (as in, where we now reside… ish).  Before my second point of call (price), I was again, stopped in my scrolling tracks… these swimsuits are RUBBISH?! They’re actual RUBBISH!

No, no, it’s not what you think! They’re still epic swimming costumes… but even more-so now  that I know they’re made from ACTUAL RUBBISH that has been dished from our ocean. This brand are actively protecting our marine life. This isn’t just cool or ‘neat’, this is revolutionary.

Here is what Batoko say, in their own words:

Living by the sea, plastic pollution is something we witness everyday on our local beaches. Plastic bottles, bags, cups, straws, food wrappers, balloons, containers, toys, polystyrene, fishnets, ropes, textiles and micro-plastics. You can bet that every item of plastic you can think of is in the sea and with each tide comes a stark reminder of an issue that is otherwise out of sight, out of mind.  

“We create high quality swimsuits that are not only flattering and fun to wear, but are helping change the world for the better”.

Of the 300 million tons of plastic that’s produced globally each year, it’s estimated that less than 10% of this is recycled, with an astonishing 8 million tons of disposed plastic waste entering our oceans annually. The greatest issue with this is that plastic doesn’t degrade. Once we’ve made it, used it and binned it – it stays with us, breaking down into smaller toxic pieces that pollute our environment for generations.

The Batoko Mission

We’re part of a positive process that is attempting to clean up our oceans and help reduce the negative impact of plastic on the environment. We want to show that slowing down the production of new plastic materials in favour of using existing sustainable resources, is the way forward.

“All our swimwear is 100% recycled from plastic bottles, fishnets and post-consumer waste such as carpets and other textiles. Recycling helps reduce energy usage, reduce consumption of new raw materials and reduces air and water pollution (from land fills and marine waste)”.

Our swimsuits are printed digitally which is an ecological printing method designed to reduce water and waste. Our inks are free of harmful chemicals and we consciously print the designs onto the fabric after it’s been cut to minimise production waste. Our fabric is vegan, too!

Marine Conservation

We are a proud member of the UK’s leading marine charity – the Marine Conservation Society (MCS). The MCS work to ensure our seas are healthy, pollution free and protected. To date they have helped pass a number of government legislations such as the 5p plastic bag policy, gained protection for endangered Basking Sharks and secured 50 marine conservation zones in English waters. MCS organised beach cleans have also removed 6 million pieces of litter from UK shores. Each year a proportion of our profits made from our recycled swimwear go to supporting this amazing organisation, helping to ensure a healthier future for our oceans.

 

 

Conscious Fashion

Rather than adhere to the pressure of a disposable, fast-fashion culture, we are going against the grain; consciously keeping our collections small and introducing new designs at a slower and much more sustainable pace that’s kinder to the planet and the people that make them. This also allows us to focus on quality and the individuality of each swimsuit design, enabling us to tweak and improve along the way – ultimately putting the value back into clothing and keeping the Batoko spirit alive for years, not just a season.

The People

We work with an audited factory in China that takes necessary measures to avoid both environmental degradation, along with following and respecting the labour principles set out in the BSCI Code of Conduct which ensures a fair and safe working environment for all it’s workers. This ethical business behaviour ensures that all workers have increased awareness of both their labour rights and human rights, along with access to grievance mechanisms if they feel their rights are not being met. BSCI principles also include fair pay, no forced or bonded labour, no child labour or workers below the legal minimum age, decent working hours (observed by law), no discrimination and equal opportunities. We feel a great amount of responsibility to maintain a stable business relationship with our supplier, which is turn gives the factory a reason to invest in continuously improving it’s working conditions.

“We’re Rubbish. Literally”.

Sustainable Materials

We use recycled and sustainable materials wherever we can. For shipping, we use 100% recycled poly packaging from Eco Enclose. Eco enclose recycle their mail bags from post-consumer and post-industrial plastic waste, giving new life to material that has already been used rather than it ending up in landfill or in our oceans. They are the most minimal packaging option in terms of size and weight; lighter than their paper counterparts, so more energy efficient. We ensure that the mail bag fits to size with no excess space, essentially working as a protective sleeve for your swimsuit during transportation, nothing more. The mail bags have an extra strip which allows you to reuse the packaging. As they are recyclable, you can pop it in your recycling bin after you’ve finished using it to ensure that it get’s a another new life after use.

Join The Movement

Keep in the loop by following us on instagram or by joining our newsletter. We’re obsessed with our customers photos (or ‘postcards’), so don’t hesitate to tag us @batoko if you wanna show off your awesome new recycled swimsuit, we like to show you off too!

 

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I MEEEEEEEEAN!

How absolutely amazing is this? This is more than just a fad… a ‘fashion with a conscience’ trend, that we so often see in passing; that sadly doesn’t continue after the trend has frazzled out. This is something really quite major. And I’m so excited by this brand and its ethos. I just can’t quite believe how brilliant it is.

I briefly touched upon our recent horrific experience regarding global  sea-life during our trip to Florida. I wanted to do something for the better in support of our incredible oceans… well, I am completely aware that this is just a small step to ‘helping’ the cause, but its better than nothing, right? And such a brilliant step in the right direction.

Please do follow BATOKO across their socials:

Web: www.batoko.com

Instagram: @BATOKO

Facebook: /batokoswimwear

Twitter: @BatokoSwimwear

And without further ado, here are my Top 3 pieces from their online collection(s). Some pieces are in the SALE, so be quick!

Wild Cat batoko
WILD CAT SWIMMING COSTUME // WAS £40, NOW £30

 

 BATOKO BANANA LEAF
BANANA LEAF  SWIMMING COSTUME // £40

 

BATOKO Orca
ORCA PRINT SWIMMING COSTUME // £40

 

 

I want to finish this post by saying THANK YOU to the wonderful people at Batoko. Thank you for creating something so extraordinary, so special and so important.

Peace & love
C
✖✖✖


DISCLAIMER // This post is absolutely not sponsored By or affiliated WITH BATOKO, in any way shape or form, I just had to share how awestruck I am by thIS INCREDIBLE ETHICAL brand. Please check them ouT!

Web: www.batoko.com // Instagram: @BATOKO   // Facebook: /batokoswimwear // Twitter: @BatokoSwimwear

 

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& Other Stories | Recycling is EASY.

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&Other Stories is one of my favourite places to shop in store, browse online and take general inspiration. I love their forward-thinking, on a not so expensive level that doesn’t make your pursestrings tight. I was browsing online the other day, looking for more shoes, of course, and came across the recycling scheme that Stories are currently involved with. I thought it was bloody great, so wanted to share! They’re recycling both used & Other Stories Beauty packaging and Textiles (from any brand).

See full details below on how you can get involved in-store; you will also receive a 10% off voucher as a thank you!

 

 

 

RECYCLING WITH US IS EASY

We want to reduce the environmental footprint in the fashion world, and recycling is a big part of that. We try to find solutions for it in every part of our process and have, since our launch in 2013, established an in-store recycling program for our beauty packaging. Starting in 2015, our stores in Belgium, Denmark, France, Italy, Netherlands, Spain, Sweden, United Kingdom and the United States offer in-store textile recycling too. To make the most of this exciting task, we cooperate with experts within this field, and rely on you to recycle with us.

BEAUTY RECYCLING:

We have an overall sustainable approach within our beauty range, using standard packaging and keeping the paper use to a minimum by printing all necessary information on the inside of the boxes instead of on a separate folder. To recycle & Other Stories’ beauty packaging, bring back the empty containers from our colour cosmetics, bath & body and skin care ranges to any one of our stores.

This is how it works:

1. Simply return one, or more, of our empty beauty containers to one of our stores, and get one voucher with a 10% recycling treat as a thank you. Please note that your voucher can be used once and is valid for three months.

2. The packaging is sorted according to material directly in the store and then passed on to the nearest recycling station.

Recycling with us is easy

TEXTILE RECYCLING:

Bring any textiles from any brand (old socks and tired towels are welcome too), to any of our stores in Sweden, Belgium, Denmark, France, Italy, Netherlands, Spain, United Kingdom and the United States and wish them luck in their new life as insulation material for the construction materials industry, geofleece, carpet underlay, and rear shelves in cars, stuffed toys, shoe insoles, among many, many other things.

This is how it works:

1. Simply fill a bag with any textiles (all brands are welcome!) and bring it to your closest store, and get one voucher with a 10% recycling treat as a thank you. Please note that your voucher can be used once and is valid for three months.

2. Your bags are then collected from the store by our recycling partners. They have the infrastructural solutions in place to sort the items ensuring that the different materials are handled in the best possible way. Each piece (no matter its age or condition) is a valuable source of raw material – a treasure ready to embark on its second chapter. By recycling with us you create a circle that keeps all these raw materials from being produced again from scratch.

3. All textiles are passed on for their next best use via our recycling partner and are sorted into the following categories:

• Recycling – everything that is not suitable for producing new garments is converted into recycled fibres and non-woven fabric.
• Rewear – garments that are still wearable move on as second-hand clothing.
• Reuse – textiles that can’t be worn anymore are turned into special products, such as cleaning cloths.
• Upcycling – when the product is turned into another product of higher, or equal, quality.

Read more about our partner I:CO and their process on
www.ico-spirit.com

We are recycling-ready, hope you are too!