BRAND IN FOCUS // ETTA LOVES

 

BRAND IN FOCUS // ETTA LOVES

You may, (or may not), remember that back in 2017 I used to run a Q&A segment,   “NEVER CONCISE CHATS“, where I would chat to the founders of businesses or services, who also happen to be parents. One of those chats was with none-other than Jen Fuller of ETTA LOVES. You can read our original chat, here >>> NEVER KNOWINGLY CONCISE CHATS TO // JEN FULLER | @ETTALOVES

Since Edie was born in August, we’ve used ETTA LOVES products with such great success! So, I just had to write a Brand In Focus post on all the amazing items that we’ve been able to test in real life.

 

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Who is ETTA LOVES?

I love to champion a family-run business and ETTA LOVES is precisely that; founded from the sofa by Jen Fuller whilst feeding her first-born daughter, Etta. Jen quickly realised that a 4 week Etta’s gaze was locked onto a black and white jumper she was wearing – it was the first thing her daughter had concentrated her focus on, that wasn’t a face.

Something clicked and the ETTA LOVES creativity began. All of the ETTA LOVES range is carefully designed with actual science.

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“Babies are born with fully formed eyes however they are not born with the ability to see clearly. This develops with time through practice and the forming of critical eye-to-brain connections.

Because of this, at birth babies are attracted to high contrast, large scale patterns but as the weeks and months go past their vision improves steadily and the world starts to appear in more vivid detail and colour.

At Etta Loves we use the knowledge of what babies can and can’t see at various stages of their visual development to design patterns that support their incredible discovery of the world around them. It’s why our patterns are often described as magical, as babies are calmed and mesmerised as they try to make sense of the fascinating shapes and contrast before them”.

Your baby is, quite literally, spellbound by science with the ETTA LOVES designs. The range started with Muslins as Jen knew how you ALWAYS need one (or two, or three!) on hand at all times.


 

CLICK TO SHOP >> 3-PACK ANIMAL PRINT MUSLINS

We have this 3-pack of Animal print muslin’s – and they’re the ultimate multitasker! Not only are they mega soft (that Bamboo-Cotton is magical in its own right!) but they’re mega functional too. Use them as usual for spills and snotty noses and for when you need those moments of calm. I can’t recommend these muslin’s enough! Even after washing what feels like a million times, the quality is still the same. Edie was completely taken by the prints straight after they were out of the box – they’re the first things she’s learnt to focus her gaze with. The Etta Loves magic knows no bounds here!  We tie the muslins to the side of the play gym/pram/cot/back of the car seat to keep Edie mesmerised (which also gives us a few minutes peace to sit down and drink that hot cup of tea – which is so important!). The science behind the designs is really quite something – they catch the eye of everyone we come into contact with, so the print also works on adults too! Stylish AND scientific, you can’t get better than that!

 

 

 

 

 

 

 

 

 

 

 

 

 

What ETTA LOVES say:

Triple pack of super-soft sensory muslin squares in high contrast black and white patterns. Designed to the millimetre to support babies’ cognitive and visual development between birth and around four months.

The ultimate multi-tasker also delivers sensory calm through our scientific patterns.

Pack includes 1 x zebra, 1 x starfish and 1 x Dalmatian design presented in our stylish box packaging.

Each muslin is 60cm x 60cm.

Made from: 100% viscose from bamboo.

“Muslins are so omnipresent for the first year of life, and beyond, so when you add in how multi-functional they are and the close proximity they come to a baby’s face it made sense to start there and make them do something far more valuable than just mop up baby yuck!”

JEN FULLER, FOUNDER OF ETTA LOVES

Eli is 7 and still uses a muslin for spills or when he’s got a cold – proof that this is product that you’ll be using for a long time after those new-born day’s are over!In times where we need to think and buy in more eco-friendly ways, its a good job that the muslin’s are designed to last – and even better when a muslin is as stylish as the ETTA LOVES designs.

 

click to shop >> NEW ZEBRA KNITTED BLANKET

We absolutely LOVE this knitted blanket in zebra print and wish it was made in adult sizes for us too! I’ve never felt a softer knit, which Edie loves to snuggle into. It has a gorgeous hand-feel, which hasn’t decreased since washing several times – just superb quality. We love how the science behind the design keeps Edie calm as she begins to drift off to sleep. It looks looks mega cool in the pram. It would make a great newborn gift too!

 

 

 

 

 

 

 

 

 

 

 

 

 

What ETTA LOVES say:

Our first knitted blanket delivers super-soft sensory stimulation, for calm snuggles at home or on the move.

Our zebra print is designed to support babies vision from birth to 4 months old.

Soft, snuggly and sensory knitted blanket in high contrast black and white zebra print. Designed to the millimetre to support babies’ cognitive and visual development between birth to four months.

Perfect for in the home or on the go, keeping snuggly and calm at the same time.

100cm x 80cm with black edge (white edge on reverse) in our stylish box packaging.

Made from: 100% cotton.

Image may contain: one or more people, stripes and baby

CLICK TO SHOP >> ZEBRA COMFORTER

Much like the muslin’s, during a meltdown, we can guarantee this Comforter calms Edie. The print, plus the soft bamboo cotton against her cheek, immediately mesmerises her to sleep. We’ve washed ours plenty of times now and again, it still looks and more importantly, FEELS, brilliant.

 

 

 

 

 

 

 

 

 

 

 

 

 

What ETTA LOVES say:

Super soft, super cute comforter in clever zebra print that your baby will want to keep in their hands and near their eyes. Babies not only love the clever zebra pattern but will also fiddle with the cute floppy zebra ears, providing an additional sensory experience.

Our zebra print is designed to support babies visual and cognitive development from birth to around 4 months old.

40cm x 40cm double lay knotted muslin.

Made from: 100% viscose from bamboo.

CLICK TO SHOP >> ANIMAL PRINT PLAY-MAT

reversible: 0 to 4 months and 5+ months

I was first of all struck by the stylish look of this play mat as it fits in perfectly with our decor – but its actually the science and design consideration of this product that mesmerises me (never-mind Edie!). The fact that the design is illustrated so carefully for brand new baby eyes is a real winner for us – its made Edie cope so much better with tummy time- she loves this dalmation print, her eyes widen and she is immediately transfixed! Really wish we’d had this for Eli 7 years ago as he absolutely deplored tummy time! The mat allows us time to get on with bits around the house or EVEN sit down for a few extra minutes while Edie is captivated by the monochrome print. We also love that from 5 months the mat can be turned over to further the eye development with the colour side – how clever is that?!

The mat itself is really soft, a great size and has lovely padding for the comfort of your babe. It rolls up easily for storage and carting around when travelling. Oh and you can whack it in the washing machine too – which is very important – as all new parents will understand!

 

 

 

 

 

 

 

 

 

 

 

 

What ETTA LOVES say:

Our playmat provides perfect stimulation for tummy time and playtime. Reversible dalmatian (0-4 month print) and leopard print (5+ months) in soft organic cotton with a comfy padded fill.

Designed specifically to support babies’ visual and cognitive development throughout their first year.

The pattern also encourages your baby to use their back, neck and shoulder muscles (helping them prepare for rolling and crawling) as you’ll notice them trying to push up to make more sense of the print before them.

Comes in our gorgeous box packaging with a band to hold the mat together when rolled up – making it perfect for home and away.

Size: Circular – 1m diameter

Made from: Outer – Organic cotton. Inner: Polyester padding

Machine washable to make your life easier too.

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“OUR MAGIC IS BY DESIGN, NOT CHANCE”

“From the colours we use, the scales within each pattern and the placement and space between each shape, everything is designed on our consultant Orthoptist Laura’s recommendation to support your baby’s visual and cognitive development.

As a result, our patterns will look different to your baby from week to week as their vision develops. This is the magic of Etta Loves and what makes us unique in the world”.

JEN FULLER, FOUNDER OF ETTA LOVES

So as you can now tell, we’re big fans of ETTA LOVES in our household. We can’t recommend all of these products enough. They would all make great gifts for loved ones. And remember when you buy from a small business, you’re supporting a family. And that always feel’s nice. Even better when the products are this clever and functional!

What Jen has created is really quite extraordinary – especially for such a young and small brand! What ETTA LOVES has accomplished in the 3 short years that its been going is amazing and I honestly can’t wait for the new products to launch next year. Jen, you and your team of specialists are so very clever and you have helped a lot of families and babies learn and grow. That is really quite epic!

C
✖️✖️✖️

 


 

THE ETTA LOVES TEAM

JEN FULLER – FOUNDER

Founder of Etta Loves and mum to Etta and her little sister Uma. I started this business to give parents the gift of calm and babies pure wonder through our sensory patterns. I want to make everyday moments easier, calmer and super sensory.

LAURA – ORTHOPTIST

Mum to Sophie and Thomas, Laura has 20 years’ experience as an early years orthoptist (or specialist in children’s vision development to you and me). She has provided in-depth knowledge of the first 12 months of a child’s visual development, to ensure that every pattern, colour and scale we produce is led by science to delivery the sensory magic.

SHRUTI – DESIGNER

Jen met Shruti through NCT. Shruti is a phenomenal designer. She’s the super stylish one in the group, whose baby Kiran looked effortlessly cool since day dot. Once Jen and Shruti agree on the theme and style of a new pattern, she uses Laura’s expert input to create the stunning designs.

SAMIA

Samia has a wealth of experience in the children’s wear market, so brings her unique knowledge to the team to help grow and drive the brand forward. She is also critical in helping Jen make product decisions and giving the confidence to reach for the stars

THE ETTA LOVES STORY

Sat on my sofa with a heap of mucky muslins by my side, I realised that 4-week old little Etta was staring at my top. It was the first thing I’d noticed her actively trying to focus on and unsurprisingly it was a simple black and white pattern.

After a month of trying to rotate black and white clothing (which got both difficult and boring) this got me thinking; why aren’t the most seen items by babies designed to stimulate them and capture their attention? And why wouldn’t you use medical knowledge of babies’ visual development to make them the best that they could be at doing this? And while you’re at it they should be stylish.

Etta Loves was created to turn everyday essentials into sensory sensations, by using the science of what babies can and can’t see to create clever and stunning patterns. The result is that babies are mesmerised and supported in their visual and cognitive development, whilst parents benefit from a priceless moment of calm.

 

*Some words taken directly from EttaLoves.com to ensure information delivered is correct.

For clarity, I was kindly #gifted all products that are highlighted in this post above, by ETTA LOVES.

This is not a sponsored, paid post or an ad and I was not obliged to write this blog post or link back to the ETTA LOVES website. I only shout about items that I genuinely believe in, so be safe in the knowledge that I’m in love ETTA LOVES as much as Edie is!

 

BRAND IN FOCUS // THE POSITIVE BIRTH COMPANY

I’ll try and be brief with the introduction here, because I’m doing my upmost to avoid all and any negativity right now!

(I’m currently 40 weeks and 2 days pregnant). 

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My pregnancy with Eli wasn’t straight forward. We had a lot of complications and constant monitoring. We were high risk. Then came labour. I won’t go into the details, but I had a pretty awful and traumatic labour with Eli. I was induced at almost 42 weeks, I had no say in the labour, it was an agonising 30+ hours with every intervention possible. It all ended in a whirlwind of a dodgy episiotomy and ventouse that saw the room fill with 15+ people and before the threat of emergency C-Section.

It was VERY medical. I was never given options – I accepted what was told to me, because heck, Doctors know best, right?

We knew no different. We actually thought it was a ‘normal’ labour!

Following the stress of Eli’s pregnancy and in hindsight, the trauma of his birth, plus my miscarriage in-between; falling with this my third pregnancy, I KNEW something had to change.

My anxiety was through the roof when we began trying again; despite my medication and an abundance of self-help. The anxiety was surely inevitable following a miscarriage, yes. But the anxiety surrounding labour didn’t need to be there. This is where Hypnobirthing comes in…


I started researching into Hypnobirthing properly as soon as I got the second line on that pregnancy test back in November 2018.

My initial belief was that Hypnobirthing was all about being hypnotised during labour… L O L. No, it’s definitely nothing to do with being hypnotised. But after reading the birth stories on forums and blogs, I still sat on the sceptical fence… I mean, what even is this HIPPY, DIPPY, BALONEY?!

The more I read, the more I became obsessively intrigued by it. To the point where, yep, you guessed right, my anxiety surrounding labour took a real back-seat.

Having used The Yes Mum cards for daily affirmations I ordered the book: Your Baby, Your Birth.  I would pick the book up and fall asleep and it became clear I needed something more engaging. I also wanted to do something that James could get involved with at the same time. Local classes were really expensive and not at convenient times for us.  It’s certainly worth mentioning here too that James found my labour with Eli horrendous. He felt totally helpless and all he could do was sit beside me with his hands turning white under my constant clench. Him being there was all I needed at that time, but he will be first to admit that its scarred him somewhat – he definitely experienced birth trauma too. This time he wanted to be helpful, to have a real role in my pregnancy and subsequently, the labour.

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Then pops up The Positive Birth Company on Instagram. Boom. I began following and was hooked. Incidentally, Siobhan had been following me too and very kindly offered for us to give her Digital Course a try.

I obviously jumped at the chance! I’d read that starting a Hypnobirthing course would be best from 28 weeks onwards. But as we had it at 25 weeks, it seemed daft not to begin straight away.

Once my profile was all set up on the Digital Pack, I familiarised myself with the platform. From a user point of view, it’s a really neat and simple platform first of all. It’s organised perfectly and so easy to use. The branding is spot on too – which really helps when you’re trying to learn but also ‘zone out’, the colours and fonts used are quite obviously well-thought through. I was so impressed with how thorough the course looked – six sections with everything you could ever possibly need to know (and more!) surrounding pregnancy, labour, birth and beyond.

It came to bedtime so we grabbed the laptop, put candles on and cosied up in bed with the first of the 6 sections in the Digital Pack. Each section is from 40-60+ minutes long. So you want to dedicate some real quality time to this. We decided we would look at one section a night – where possible; spreading it over days where needed, so it wasn’t too much information at once.

We were immediately into it. Siobhan has such a gentle and clear tone – plus the information was exceptionally thorough and we really, really enjoyed learning. We were pausing videos along the way to recap what we’d learned so far- and again when we had decisions to plan between us. Learning to use more positive ‘birth language’ still has me on my toes at times – for instance, we refer to contractions as a Surge  – it just rids the questioning of any negativity and apprehension that could slow labour down. Likewise, talking about the ‘power’ of a surge, as opposed to the amount of pain I’m in, will help me to understand how my body is working to birth my baby – allowing my body to be in total and instinctive control of the labour.

I think we’d both agree that one of the most interesting sections for both of us was the SCIENCE section. We both learned SO MUCH about the female body and what it goes through during pregnancy, labour and birth. I honestly can’t believe I’ve reached the age of 33 , having had one child, not knowing some of the actual childbirth process. I feel like Siobhan really needs to take elements of this course into schools – its been a true education for us!

One of the best bits of this course has been getting to grips with the roles each of us will ‘play’ once labour begins. My only job here is to remember my Up & Down breathing and to keep calm, relaxed and at ease. Whereas James has an actual  list of things he will be seeking to fulfil – something he’s genuinely excited about and so grateful to have responsibility for; especially following the helplessness he felt during my labour with Eli.

It’s also worth highlighting here that Hypnobirthing isn’t just for ‘normal’ vaginal delivery – this is an education that will take you through all aspects of labour, whether that be via water, land or theatre – whether thats planned theatre or unplanned. The relaxation tools and techniques will enable you to have confidence in your OWN decisions during labour and birth (and postpartum too!). The tools will give you back the control of your labour. This feeling of being in full control is something that I’m finding very empowering after such a dreadful labour with Eli.

After completing all 6 sections of the Digital Pack, you can quickly review specific sections in the Course Notes Booklet (which you can download and print – we’re taking a copy with my Maternity notes) – which is great for back-referencing. There are also a series of MP3’s included too, which have been so invaluable during my pregnancy – especially these later weeks when I can often get into bed feeling deflated. I listen to the Positive Affirmations for Pregnancy MP3 on repeat when I’m in the bath or for an hour or so, as soon as I get in bed. This normally soothes me into a lovely slumber (before I’m awoken shortly after for my first loo-trip of the night!). I can imagine this MP3 being perfect during labour – I’d been looking at Spa Music to play – but actually, I think I’d prefer to have the MP3 running in the background as a reminder that I’m getting closer to meeting my baby.

 

On top of all of this, you also get a (now editable!) downloadable PDF template for highlighting your birth preferences; should you wish to prepare any.  Obviously, you can do this yourself, but the sections on the template are perfectly set out and clear to read in a rush. My midwife was very impressed when I presented them at my 36 week appointment (!). My birth preferences have completely changed since starting this Hypnobirthing course – and again since reading the positive birth stories on the closed Facebook community page (which you also get access too once you sign up for the course!). Reading these stories every day has been so helpful in cementing the notion that I CAN do this and I WILL do this – whenever my baby decides is the right time.

To surmise, I can quite honestly say that this Digital Course has changed our lives. Obviously; we have the birth bit to come. But I have to say that the course, by @thepositivebirthmama (and her amazingly soothing voice), has provided such wisdom, scientific facts, relaxation tools and the foresight to retain control this time; for both @jameshill.tv and I. Weirdly, I am actually excited for labour to begin – however and whenever it does happen✨ And I most certainly would not be feeling this way had we not studied this course. I’m not even sure I would have gotten through the last 20 weeks so easily without it either. How many people can say that?

Thank you so much @thepositivebirthcompany for making me feel so different this time around – and the tools you’ve taught us both will continue to be helpful for life in general postpartum, I’m certain 🖤 We’re both shocked at how informed and relaxed and prepared we feel.

I will be doing a full write-up post-labour, however it pans out! But for now, I cannot recommend @thepositivebirthcompany enough. Currently pregnant? You MUST go forth and seek for yourself!

C
✖️✖️✖️

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MORE FROM THE POSITIVE BIRTH COMPANY

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Upon completing the course, I purchased the Little pack of positivity directly from The Positive Birth Company website. Each pack contains 28 cards, each with a positive affirmation for pregnancy. I immediately placed the cards around our house where I would see them as a little reminders; reducing anxiety and boosting confidence around birth. The more confident you are, the more relaxed you will feel. The more relaxed you are the better your birth will be.

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Also available, to continue your understanding of Hypnobirthing (or instead of doing the course), you can find Hypnobirthing: Practical Ways to make your Birth Better, by founder, Siobhan Miller. The book is widely available, including from Amazon.co.uk, here.

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Now that I’m mentally prepared for labour – I also wanted to share the accompanying App by the Positive Birth Company. The FREYA app is currently available on the App store. I’ve used it frequently when tracking Braxton Hicks – again, its simple to use, effective and we know this is going to be an essential when labour begins for real. During the timing of surges, the Up Breathing soundtrack is so useful  – especially if you don’t want your birth partner to attempt to do it for you (we tried and I found James’ voice too distracting – and we also creased up when he attempted to read out the positive affirmations too).

“Freya is the world’s first hypnobirthing-friendly surge (contraction) timer and virtual birth partner. She will coach you through each surge with a simple breathing technique and help you to relax in between with positive affirmations, calming visualisations and guided relaxation. The more relaxed you are, the more efficient and comfortable your labour will be. Freya will help you to remain calm and in control throughout. She will also keep track of how frequently your surges are coming and how long they are lasting. She will even let you know when it might be a good idea to contact your midwife! Freya will be with you every step – or surge – of the way!”

ALSO COMING SOON – THE POSTPARTUM COURSE.

Follow @ThePositiveBirthCompany for the latest details!

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MORE ABOUT SIOBHaN MILLER

Expert hypnobirthing teacher and founder of The Positive Birth Company Siobhan Miller has made it her mission to change the way women around the world approach and experience birth. Through her teaching she seeks to educate and empower women – and their birth partners – so that they can enjoy amazing and positive birth experiences, however they choose to bring their babies into the world.

Siobhan debunks common myths about hypnobirthing and explains why she believes it can make every type of birth a better experience – from a water birth at home to an unplanned caesarean in theatre.

So, what is hypnobirthing? Essentially, it’s a form of antenatal education, an approach to birth that is both evidence-based and logical. Hypnobirthing certainly doesn’t involve being hypnotised; instead, it teaches you how your body works on a muscular and hormonal level when in labour and how you can use various relaxation techniques to ensure you are working with your body (rather than against it), making birth more efficient and comfortable.

Siobhan’s advice and guidance will change your mindset and enable you to navigate your birth with practical tools that ensure you feel calm and in control throughout.

By the time you finish this course  you’ll feel relaxed, capable and genuinely excited about giving birth.

To read more about how and why Siobhan started The Positive Birth Company, please click here.

 

 


For clarity, I was kindly #gifted The Digital Course by The Positive Birth Company. This is not a sponsored, paid post or an ad – but does contain a highlighted Affiliate link, above.

I only shout about items that I genuinely believe in, so be safe in the knowledge that I’m in love The PBC!

PREGNANCY & ME // THE DUE WINDOW

As I sit  bounce on my birth ball and write this post, I am currently 40 weeks and 2 days pregnant.

The “Any news?” and the “How are you feeling today…. ?” and the “Any twinges?” and the “Any sign of movement?” and the “Do you think it’ll be today?” and even the “ARE YOU IN LABOUR?!” messages are coming in thick and fast. In fact, they’ve been coming in thick and fast since around 35 weeks. Granted, the influx of messages this past week isn’t helped by my stint on BBC Radio 1 with Scott Mills & Chris Stark; that was my bad. But also, imagine this, 5 weeks of daily messages that aren’t really helping with my precious Oxytocin* levels.

*Oxytocin is the ‘love hormone’. The hormone we release when we feel good. This exact same hormone is responsible for every single surge we experience during labour. The hormone that drives your labour is Oxytocin – so we want to ensure our body is filled with Oxytocin!

I know the messages are well meaning and I know they’re from a good place, mostly of excitement for us all, which is lovely! Even when its from the random ‘friend’ with whom you’re “friends” with on Facebook, but haven’t spoken to since you left school or the SECURITY GUARD in sodding Waitrose! I’ve been polite and responded with my favourite affirmation, “My baby will come when my baby is ready”. – Which I know has caused some annoyance, but it is a true statement and it’s my go-to affirmation! Let’s be honest though, we really aren’t going to forget to message or indeed announce the arrival of our little babe. Honestly, we won’t…. Unless the messages and calls and comments keep coming, in which case, maybe we won’t tell you anything  😉 (To say that, The First Fourty Days: The Essential Art of Nourishing a New Mother is looking very favourable right now, would not be an understatement 😉 haha)

So, with this all in mind, my phone is either on silent or on Do Not Disturb…or perhaps I’m resting/nesting/napping/busy hanging with Eli. And if I do happen to open a message regarding the imminent arrival of our little one, even if its sent under the clever guise of “How are you doing today? Not as hot, which must be great for you!“, then I’m truthfully sorry, but I just cannot reply to these messages or comments any longer. James will update you instead. I’ve already taken myself away from social media (if you hadn’t noticed). The pressure of going into the later stages of my ‘due window’ and receiving daily communications like the above is driving me to distraction. I was tempted to switch my phone off completely… but I would assume that reaching the answer phone would only stir up additional excitement. So Do Not Disturb and having James monitor my messages it is. This might sound drastic or even dramatic, but in the most polite of terms, I have to put myself first now. I struggle with anxiety, and I’m dealing with all-sorts in me head as it is, so from my own personal perspective, this is just something that I need to do.

Being ‘overdue’ is exactly why we should be given a DUE WINDOW – or a ‘due month’. Every NHS provider here in the UK will allow a woman to reach 42 weeks before any medical assistance. And even then, we can decline intervention of any kind, unless there is a medical necessity of course. Therefore your ‘due window’ ranges from 37 weeks to 42 weeks. As my sister pointed out the other day, women have been giving birth for millions of years without assistance – they’ve also been giving birth without a specific time slot for the baby’s arrival too.

The obsession on due dates is mind-blowing. The pressure on women to give birth by an exact date is ridiculous. Dates can be wrong, really wrong. My cycle following my miscarriage went from being a standard 28 days to anything up to 35 days. I don’t know the exact moment I ovulated and I don’t know the exact moment I conceived this little babe. My body is not a robot, and neither is my baby. So how on earth is the baby meant to know when to arrive?! She doesn’t get an alarm clock in there that goes off at 40 weeks.  In actual fact, here in the UK, only 3-5% of babies are born on their ‘due date’. Thats potentially 97% of women going into the later stages of their own due window. This is quite commonplace. And even though I’ve been doing alllllllll of the old wives tales (Curry, Pineapple – of which has now severely blistered my tongue, x3 cups of Raspberry Leaf Tea a day, 6 dates a day etc), NOTHING will kickstart labour unless the mother is relaxed, calm and at ease. Any slight stress or apprehension, (darling family and friends, I am really sorry, but the messages are included here) WILL stop labour from starting. This most certainly happened with Eli so I have been doing EVERYTHING I can to avoid the trauma of Eli’s labour and birth happening a second time around – with Hypnobirthing playing the integral part here <<<< That will be my next post.

So, until I’m stress-free and relaxed, my baby will not release the hormone, Fibronectin. Yes, this is getting very Science, but as I said, this is not down to me, this is all precise science. Fibronectin is the protein produced by the baby which is released into the amniotic sac. This protein is then picked up by the cervix and given the go ahead to start labour. My baby quite literally knows when and how to be born.

Here is a list of things keeping me busy in the meantime:

  • “My baby will come when my baby is ready” – by literal means, as mentioned above. I trust that my baby and my body will work together when the time is right. My baby is cosy and healthy and safe in there right now. She’s still kicking the crap out of my ribs and undercarriage. So thats the main thing!
  • Napping.
  • Cleaning and tidying, again.
  • Probably re-packing my hospital bags for the 100th time.
  • Waking every hour during the night to empty what appears to be a full bladder that comes from god only knows where.
  • Ordering a take away because its too hot and I’m too tired to cook.
  • Enjoying the final days/weeks of my pregnancy – I feel so lucky to have had these last 9 months with my bump (despite the sickness, the additional appointments, the SPD and despite the hot, hot heat!). If this is the last time I’m pregnant, I really want to treasure it in the final stages.
  • Practicing my Hypnobirthing affirmations and Up/Down breathing.
  • Over-using my birth ball.
Bathing in Clary Sage, eating all the chocolate and drinking all the faux-prosecco!

 

  • Likely to be nagging delegating jobs to James.
  • Most importantly of all, I’m cherishing being able to hang out with our nearly 7 year old boy who’s life is also about to be turned upside down when his little sister finally decides to arrive. The Summer holidays have fallen at just the right time for us – so I’m treating these final days, just us two, as a real luxury.

I know and understand its difficult to be patient when you’re excited for us – we’re desperately trying to be patient too! And also please know, that this post isn’t meant to cause offence, its more just a way to update you all with were we’re at. I apologise profusely if this does offend; this is sincerely not my intention and I really hope you can all understand. We honestly appreciate all of the kind words and messages; I will look back over everything when the babe is here 🙂 James will also be in touch when anything of significance happens. And we promise we won’t forget to let you know when she does to decide to arrive Earthside.

Which you never know, could always be sooner than we think 🙂

C
✖️✖️✖️

 

 

 

PREGNANCY MUST-HAVE’S // THE PREGNANCY PILLOW

I asked the question – Can you recommend a brilliant pregnancy pillow please? – to my IG stories following. The top three answers were:

BB HugMe Pillow – RRP £138

 

 

Image result for dream genii white
DreamGenii – RRP £50
ClevaMama Pillow – RRP £90

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


 

I wanted to wait until post-12 week scan to order, because I still had pregnancy anxiety. After a lot of further research, and although the most expensive of the pillows we looked at, post-12 weeks we ordered the BBHugMe Pillow in the luscious Dusky Pink colourway. (The pillow also comes in several additional colours – there are also additional spare colours available too – I’ve added these all to my SHOP. CLICK HERE). We felt there was more than enough evidence to suggest it was the best one for me – plus it could be used post-partum with the babe being able to relax on it/Eli being able to relax on it/us being able to relax on it, as well as a support whilst feeding.

bbhugme makes mums and babies happier, through a simple idea: a pillow for support to sit, lie and sleep comfortably throughout pregnancy and early childhood.

 

We managed to get quite a good deal on the pillow by going via Topcashback and then had a promotional code for Jo Jo Maman Bebe itself! The pillow looks great in the bedroom, it really doesn’t look out of place aesthetically – like my old one did – it looks like its just a luxury additional pillow! It also looks smashing on the sofa, where I have been using it more frequently when laying watching TV (when I’m not swaying on my Yoga ball of course).

 

I’m now 30 weeks pregnant and I can quite honestly say that this pillow has changed my life. Nay, it’s changed the life of Eli and indeed, James too! We all absolutely love it.

 

At 30 weeks, I’m currently up once in the night for a toilet trip – by this point with Eli, I was up several times. I’m not saying this scientifically, but from my experience, I’m going to put my excellent (current) bladder routine down to the BBHUGME Pillow. The way it supports my bump and pelvis MUST be working alongside in support of my bladder too.

And whats even better is, I get so comfortable, so easily and quickly, that I’m drifting off to sleep in a much more relaxed way too. I’ve often had to read/watch TV/listen to music to fall asleep – I’ve always need distractions to ease me off – but not now! I can happily and proudly say, I fall straight to sleep, on my own, no distractions necessary!  I can see this pillow in bed with me for the long run… sorry James!

SO, to surmise, I’d say so far, this is the best pregnancy item that we’ve ever bought. Yes, its more pricey, but you cannot put a price on the comfort, support and peaceful slumber I’ve been able to get from the pillow this time. This pillow can be adjusted to just how you like it as the beads inside are flexible – this means the pillow will grow with all shapes and sizes throughout pregnancy and beyond. It comes with a carry bag if you’re travelling about – and guess what else? The cover is machine washable – praise be!

I cannot recommend this product enough! Currently pregnant? GO GET A BBHUGME NOW!

For product details, information on the design of this product and the experts behind the BBHUGME pillow, please read below.

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MORE ABOUT THE BBHUGME PILLOW

Developed by natural and medical health professionals

Bbhugme was created by three chiropractors from Norway, Hilde, Ann Kristin and Elisabeth, who shared a deep interest in chiropractic care of pregnant women, moms and babies. They saw many teary, sleep-deprived women who were suffering from pelvic and back pain before, during and after pregnancy. The three realised that the women needed even more support and care – a long-lasting, take-home solution that could support them beyond the care they get at clinics. This was the origin of the bbhugme pillow.

A better pillow

The three chiropractors got together with designers to make a unique pillow that mothers could count on for support. The pillow comes from focus on the details that mapper. The right shape, filled with a specific size and type of mirco-beads, gives sturdy, but flexible support for every body type. The pillow fabric is elastic, yet strong enough to avoid being ripped when used. Allergy- and eco-friendliness are also important. For nursing the baby, it helps if the pillow can be strapped around the body. Zippers and velcro aren’t soft enough, so we use a tie that allows mothers to remove and wash the outer sleeve.

The hard work that went into the design process was recognized in 2015, when bbhugme won “Best Design Award” from The Norwegian Centre for Design and Architecture.

Serving mothers around the world

From serving Norwegian customers, the company has grown and is now expanding into Europe and the USA. Sales through retailers, chiropractors and online are growing quickly. What remains the same is that we’re a company driven by professionalism, passion and care for the pregnant women and mothers that we created bbhugme for. It’s their stories of relaxation, contentment and comfort that have made this project worth it.

Meet the experts

bbhugme® products are tested and quality approved by out panel of specialists in health, motherhood and design. They know a lot about caring for women and new families. They’re also curious and caring, always out to learn more – and share what they know.

DR. HILDE TAVARES

DR. HILDE TAVARES

FOUNDER | CHIROPRACTOR

Hilde is an innovator, instructor, speaker, entrepreneur – and mother to three lively children. She’s practiced family wellness care in Norway since 2002 and has an advanced degree in musculoskeletal health in pregnancy and paediatrics.

“I’m passionate about supporting and caring for women and their partners through pregnancy, birth and infancy.”

ANN KRISTIN HOMDRUM

ANN KRISTIN HOMDRUM

FOUNDER | CHIROPRACTOR

Ann Kristin is a chiropractor, author, speaker and entrepreneur, who has dedicated her life to learning and teaching about conscious health decisions. She specializes in chiropractic care for pregnant women and children and breastfeeding support.

“I believe in enjoying family life to the fullest, through a natural and healthy lifestyle.”

TINE FJELDSTAD

TINE FJELDSTAD

PSYCHOLOGIST | PSYCHOTHERAPIST

Tine is a specialist in neurology and cognition for the female brain with hormonal influence. She runs a clinic in Oslo, offering

therapy for individuals and families, in partnership with other experts in pregnancy, yoga and holistic medicine.

“I’m dedicated to supporting and preparing pregnant women and new families for a new phase in their lives.”

ÅSA LIND MELIN

ÅSA LIND MELIN

MIDWIFE

In 25 years, Åsa’s nearly done it all, in midwifery, birth, pregnancy care, and women’s health.

She’s trained in baby massage and Shiatsu massage for pregnant women, worked in delivery wards, managed a private practice and operated her own midwifery practice, and counselled clients on pregnancy and birth.

“I help prepare families for the rollercoaster that starts with a new baby arriving in the home.”

 

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For clarity, this is not a sponsored or paid post – but does contain some Affiliate links.

I only shout about items that I genuinely believe in however, so be safe in the knowledge that I’m in love with this product!

Professor Stephen Hawking // 1946 – 2018.

THE MAIN // M A N

Today is an incredibly sad day, not just for Science, but for the Universe. Professor Stephen Hawking passed away in the early hours of this morning, he was 76. Stephen you were our family Hero, and what an extraordinary human 🖤

“I have noticed even people who claim everything is predestined, and that we can do nothing to change it, look before they cross the road”.

He was wickedly funny too!

Oh and Stephen, life would  most certainly be tremendously tragic if it weren’t funny. So thank you, also, for all the witty remarks you had in your magnificent brain 🖤 As he was the most intelligent person on this Earth, it goes without saying that his views on current affairs were not to be messed with either. Just gonna leave you to search “Stephen Hawking” and “NHS” or indeed, “Brexit”; enjoy at your own leisure 💁🏼‍♀️

Here is my favourite quote by Professor Hawking, it’s one to live by:

“Remember to look up at the stars and not down at your feet. Try to make sense of what you see and wonder about what makes the universe exist. Be curious. And however difficult life may seem, there is always something you can do and succeed at.
It matters that you don’t just give up.”


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What Eli Wore: Happy 9 month birthday!

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What Eli Wore today >>>

Top: Dinosaur Tee, Next, £6. Click here to purchase online.

Bottoms: Navy Shorts (pack of 2), Next, £11. Click here to purchase online.

Head: Hat (pack of 2 hats), Next, £GIFT.

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Today Mr Eli is 9 months old! He has officially now been out as long as he was in! Incredible. What a 9 months it has been. Completely full of up’s and down’s – and I wouldn’t change it for the world. Mr Eli is just an amazing human being – such a character. Our beautiful darling boy xxx

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To celebrate it being sunny, a bank holiday AND Eli’s 9 month birthday, we headed to Southend for the day. Got to make the most of that sunshine! Eli (with a little encouragement from us….) is a huge dinosaur fan. I’d been looking for some ‘cool’ dinosaur items of clothing for a while. But not really seen anything aside from realistic dinosaur graphics (which just look plain scary!) or overly-cartoonish style dinosaur graphics. But when I saw this tee from Next I practically POUNCED on it! It’s a great looking tee – cool dino print on front and back with a little chest pocket. Lovely stuff. Also have to mention these shorts! Because Eli will probably be wearing them a lot over the summer! They’re a 2-pack from Next, £11. Come in Navy and a Cargo-Brown colourway. They’re extremely hardwaring, wash great, wicked quality and made using a heavy cotton so they can be dressed up (with a shirt) or dressed down, like today.

Next have some really good clothing this season for your little man. I tend to go for mini-Daddy style clothing, rather than cute kids clothing. So if you’re after the same kind of thing, give Next a whirl. So so good. Great prices too!

MM.

 

Happy Halloween!

Happy FIRST Halloween from Mr Eli!

Last week Mr Eli went to his first Halloween party with all his friends 🙂

Obviously, I’m going to be slightly biased… but Mr Eli does make a pretty cool skeleton! Have you and your children joined in with Halloween for the first time, this year?

Mr Eli wears:

Click here to purchase>> Skeleton Baby-gro, WAS £8, NOW £4 from Mothercare.

Click here to purchase>> Baby Converse in Navy, £21 from Office.

Click here to purchase>> Sherpa Hat, £9.99 from Baby Gap.

Click here to purchase>> Jellycat Doppy the Dinosaur, £13, from John Lewis.

MM.