London jewellery designer, Sheherazade Goldsmith, wearing Bella Freud at home: Credit The Telegraph.
I first saw this jumper around 2 years ago. It was being adorned by the likes of Kate and Alexa; and like my favourite fashion-people I’d also lusted after the monochrome version of the now infamous 1970 slogan jumper. Much to my family and mates’
disgust confusion dislike, we’re big fans of the 1970’s. Fans of the fashion, music and most predominantly, the design and (Mid Century) interiors of the era. So this jumper struck more than *just* sartorial chord with me. But then I saw a Telegraph article on (aptly named) jewellery designer Sheherazade Goldsmith, and she was wearing a red version of my favourite woollen piece. Be still my beating heart…
So from then, I lusted for the red colourway. The super-soft Merino Wool. The cut and design. The design itself takes its signature motif from a book clipping that Freud used to wear pinned onto a plain jumper.
I do have splashes of colour in my mostly-black wardrobe and I would tend to go for red or green, unless its a vintage or leopard print (or red or green variations of leopard print!) of course.
So the red 1970 Jumper by the lovely Bella Freud is firmly on my NEED list. More or less at the top.
If you so desire, you can own this seemingly cult classic by clicking the link here: Bella Freud at Selfridges.com
Which colourway would you go for?
About Bella Freud:
Freud was born in London, England. She is the daughter of Bernardine Coverley and artist Lucian Freud and great granddaughter of the inventor of psychoanalysis Sigmund Freud.
She is renowned for her signature jumpers Je t’aime Jane, Ginsberg is God and 1970. Fans of Bella Freud include Alexa Chung, Laura Bailey, Kate Moss and Alison Mosshart.
Bella launched her eponymous label in 1990. Her first collection featured sexy knitted dresses in bookish colours, mini tailored suits and a small selection of shoes and bags. Bella went on to win Most Innovative Designer at the London Fashion Awards in 1991 and produced a Super 8 short film ‘Day at the Races’ as an alternative to a fashion show. Bella’s second film ‘More Clothes’ directed by Kate Garner was shot on 35mm film and showcased the SS 1992 collection.
Seasonal catwalk shows followed, then in 1999 Bella began her fashion film collaboration with John Malkovich, co writing and producing three short films: Strap Hanging, Lady Behave, and Hideous Man. In 2001 Bella also collaborated with rock icon Anita Pallenberg on Memo, a limited edition magazine featuring the AW2000 collection, inspired by the film Performance.
From March 2000 to 2003 Bella consulted for British heritage brand Jaeger, rejuvenating their image and bringing British dressing to a younger audience.
Bella’s love of film continued and in 2013 she art directed the short film Je T’Ecoute, produced by Laura Bailey starring Lara Stone, which screened at White Cube Bermondsey. Bella’s directorial debut ‘Girl Boils Egg’ is a two minute film featuring Punk, commissioned by Nick Knight for SHOWstudio.com.
2013 also saw the development of the RTW collections and expansion into the beauty market. The Bella Freud Eau de Parfum collection was launched in 2014 and has gained a cult following.