BLEACH LONDON // White Toner Kit


Lighten up with Bleach London’s post-bleach toning kit! The nourishing, semi-permanent dye neutralises yellows and turn brassy blondes bright, white, silver or platinum while the Reincarnation Mask helps keep bleached hair healthy and hydrated. Lasts 16-20 washes. Colour and length of duration will depend on porosity, length, fineness and condition of hair, as well as any previous treatments. For best results pre-lighten hair with Bleach London Total Bleach, DIY Dip Dye of Beach Lights. Box contains: Colourant, developer lotion, repairing treatment mask, gloves and instructions.


Milk Carton Box

Product Specification

Size (0) Unit (EA) Height (19.7) Width (5.5) Depth (10)

Product code: 744639

Product Uses

Cover your clothing and wear the gloves provided. Part your hair at the centre using the bottle’s nozzle. Apply mixture directly to hair at the roots. Work down from roots to ends and massage in thoroughly to make sure lengths are covered evenly. Make a new parting, flipping the already covered hair to one side. Apply as before, repeating process evenly all over head. Leave for twenty minutes and wash out. Rinse hair until the water runs clear, then shampoo to remove any remaining colourant. Follow up with the Repairing Treatment Mask included in the pack. Massage the mask into towel dried hair and leave on for five to ten minutes. Rinse well.


01. Our Story So Far
Tired of experimenting on her friends’ hair in her kitchen at home, our co-founder Alex Brownsell took a break from working as a hairstylist on fashion shoots to open her own hairdressers with her best friend Sam Teasdale. The result was Bleach London, the world’s first salon focused on colouring rather than cutting. Starting out as a single chair and sink in the corner of Wah Nails Dalston, it grew into its own premises in 2010.
Capturing attention with our pioneering techniques and styles, we opened a second location at Topshop’s flagship Oxford Street shop a year later. In 2013 we secured a deal to produce and sell our own Bleach dyes and hair products nationwide, with their popularity leading to a third salon opening on Berwick Street in 2015.
In 2017 we relaunched our hair range with many new products, along with a makeup range created and overseen by Sam’s twin sister (and celebrity makeup artist) Lou Teasdale. We now ship worldwide from our online shop and plan to open new international salon locations over the next few years.
02. Sustainability
At Bleach London we endeavour to put environmental sustainability at the heart of everything we do. Our cardboard’s 100% recycled, with all of our plastic to follow by the end of the year. Our ‘build your own’ palettes ensure you only buy the make-up shades you want, minimising waste in both packaging and product. We encourage you to keep this in mind when disposing of our empty bottles and boxes: Please recycle wherever possible!
Although some toxic chemicals are inherent in the hair bleaching process, our team continues to research new ways of minimising bi-products that damage the environment.
03. Vegan Beauty
As of 2017 we’re proud to announce that all of our products are completely vegan. We have a strictly anti-animal cruelty ethos across our whole company so you won’t find a single animal derivative in any of our products or salons. Vegan shampoos are also better for your hair health, containing minerals and natural oils that help maintain moisture and even stimulate follicles.


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