HALLOWEEN AT SELFRIDGES // MANCHESTER

Eli & Edie // Halloween 2019

HALLOWEEN AT SELFRIDGES // MANCHESTER

As a Briston-Hill household, Halloween is one of our favourite times of year – mostly helped by the fact that Eli is in a permanent state of “goth”, so of course its his annual time to shine!

Outdoor Trick or Treating is off the agenda this year (damn you Covid), so I’ve been looking at alternative fun festivities for the family. SELFRIDGES in both Manchester (Exchange Square and Trafford Centre) always host great events and as usual, are your one-stop shop with a perfect selection of spooky themed gifts, confectionary from brands such as Ask Mummy & Daddy and Jelly Belly and all the decorations you can shake a witches-broom at. Oh and I must mention that SELFRIDGES also has everything for you to eat, drink and be scary this October to boot too.

CLICK TO SHOP // Trick or Macarons – box of eight 128g  // £23.00

 

Gather the family and head to the much-loved Laudurée Cafe in Selfridges Exchange Square to check out their limited edition Halloween Macarons, served in a glow in the dark box! What’s more, Laudurée will be giving a FREE macaron to any child in fancy dress on Saturday 31st October, simply head to the counter and enjoy!*

Looking for a fun-filled family activity this Halloween? Visit Selfridges Manchester Exchange Square and  Selfridges Trafford for an abundance of excellent  in-store activities this October!

 

EVENTS

As Greater Manchester is (at time of posting) in Tier 3, the following in-store events are all compliant with current government guidelines and measures have been taken to help minimise the risk of coronavirus, in line with guidance from Public Health England and the relevant authorities. As such the wearing of a face covering is compulsory when visiting the stores and customers should only shop in a group from one household or support bubble.

 

Selfridges Pumpkin Hunt  // SELFRIDGES TRAFFORD & EXCHANGE SQ

About // Get hunting this Halloween with Selfridges’ Pumpkin Hunt, a perfect activity for all the family to enjoy. Receive a complimentary treat once you have found all the pumpkins and returned your competition card to our Host!

Date // 28 – 31 October

Time // 12PM – 4PM

Price // Complementary

Decorate a Gourd // SELFRIDGES TRAFFORD

About // Join us for some Halloween-themed fun and decorate your own ghoulish gourd for your house with the help of one of our expert decorators.

Date // 29 October

Time: 12PM – 4PM

Price: £5

Trick or Treat Bag workshop // SELFRIDGES TRAFFORD

About // Decorate your perfect Trick or Treat bag with us – it will make for a spooktacular Halloween accessory.

Date // 30 October

Time // 12PM – 4PM

Price // £5

Slime Jar Workshop // SELFRIDGES TRAFFORD

About // Discover how to create your very own slime at this fun-filled (and extremely spooky) workshop.

Date // 31 October

Time // 12PM – 4PM

Price // £5

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Can’t make it to an in-store event in Manchester? No problem – here is my Halloween Top Ten from Selfridges.com!

 

CLICK TO SHOP // Unicorn Costume Tail
£20.00
CLICK TO SHOP //Bat Shaped Donut Wall
£10.00

 

 

 

 

 

 

 

 

 

 

 

 

CLICK TO SHOP // Marvin’s Magic 60 Light Illusions Set
Was £35.00 NOW £26.40
CLICK TO SHOP // Dracula Dressing Up Costume
£13.00

 

 

 

 

 

 

 

 

 

 

 

 

 

 

CLICK TO SHOP // Bashful Dragon by Jellycat (18cm)
£14.00

CLICK TO SHOP // Jelly Belly Bean Boozled Challenge!
£9.99
(Kindly gifted to us by Selfridges)

 

 

 

 

 

 

 

 

 

 

 

 

 

CLICK TO SHOP // ASK MUMMY & DADDY SPOOKY FANGS 
£5.99 
(Kindly gifted to us by Selfridges)
CLICK TO SHOP // GHOSTBUSTERS Monopoly Board Game
£33.00

CLICK TO SHOP // Harry Potter Invisibility Cloak
£40.00
CLICK TO SHOP // Bat Fringe Curtain
£8.00

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

For more Halloween gifting and decor inspiration, head to Selfridges.com

 

Whatever you get up to this Halloween,  enjoy yourselves, stay spooky and stay safe!

C
✖️✖️✖️

*Limited to one macaron per child. Redeemable at Selfridges Exchange Square only, for the first 100 children in store.

 


For clarity, I was kindly #gifted all products that are highlighted in this post above, on behalf of Selfridges Manchester.

This is not a sponsored or paid post and I was not obliged to write this blog post or link back the Selfridges website; though this post may contain affiliate links that earn me a tiny commission.  I only shout about items that I genuinely believe in, so be safe in the knowledge that I’m a big fan of Selfridges – both their in-store activities and online offering.

 


 

Goooooodbye, my friend

“IT’S NOT A REINVENTION, BUT RATHER AN INTERVENTION”

HIYA.

It’s been a long time coming. I’ve gone to change my username on here a dozen times or more, and “chickened out”. You see, @instagram was the only remaining social channel that I used JUDY PINK as my username. So many people knew me IRL as such, it always felt tricky to change it! While I’m sad to say goodbye to Judy Pink, this isn’t a reinvention but rather an intervention. Today I am, just me.

I thought I better introduce myself – my *actual* name is Claire👋🏻

(Cue: “her name’s Claire” 🎶)

I’m thirty something and 5 foot nothing. I’m from the North East and (somewhat proudly) reside in the North West🐝  Mama to two and a half-wife of 16 years to another. I’ve recently taken to sewing – I have no idea either – but it’s keeping me sane during this weird time 🤷‍♀️

So there we have it. Judy Pink is officially no more. And I’m, just me.

C
✖️✖️✖️

OUR BREASTFEEDING JOURNEY

I want to start by saying that breastfeeding does not “just happen” from the get go.

Your baby isn’t born knowing what to do. It is something that you and your baby must learn, together. Have patience with your baba; have patience with yourself.

Also. Two babies are never the same. In alllll of the respects.

These are the best bits of advice I was given.

Sadly, my BF journey with Eli was exceptionally difficult. I had an NCT group of mothers; who all appeared to be naturally breastfeeding-gifted. I struggled with Eli’s latch. In hindsight, we wonder whether it was tongue-tie as he also had speech issues when he started talking. Anyway. I would grit my teeth and cross my fingers at every single feed. I’d fight back the tears when with company and let them free flow down my cheeks at home. The pain was unbelievable. I was cracked. Sore. Shattered. Shocked. Full of worry and felt immense pressure to ‘perform’.

I was also ridiculously scared to feed in front of friends, family and in public too. For fear of being told off, ridiculed, just a “look” caused me to panic and go straight home. I had many a break down whilst trying to do shopping when Eli would start to stir during that short window between feeds.

At 6 weeks we went to a wedding and I bought a @Medela Swing to express. I ended up expressing for a further 6-8 weeks until my supply dwindled. I just couldn’t get the feeds and expressing in. We then went onto SMA and Eli was a much happier baby for it. I was happier for it!

Edie however; a totally different baby. Edie took to the breast from her first feed and ran with it. I was possibly more relaxed this time. I had YouTube’ed everything in terms of latch, positioning and everything in between. I was armed with so many resources – just incase. I had nipple shields, I had Lansinoh, I had a new @medela, I put no pressure on myself and set no expectations. I was also a more confident mother but I still had the anxiety of feeding in front of friends, family and in public getting to me. This is something I learned with patience and understanding your baby. I also had a bank of clap-backs ready, just incase. I knew my legal rights as a mother too.

 

 

 

 

 

 

 

 

 

 

 

 

At our 6 month check I was still exclusively breastfeeding Edie and loving every single second. Yes there were days when she would cluster feed 24 hrs. But I just loved it. Absolutely loved it. Was I more attached to BF because of our miscarriage? Maybe? Was I more determined because I’d had such a shit time with Eli? Who knows. That midnight feed, curled up in bed together was actual bliss. It felt like it was just me and Edie awake on the whole planet ✨

But at that 6 month check, the HV suggested Edie wasn’t gaining enough weight. We were monitored and then referred to a paediatrician. I was advised to introduce Formula and solids as per the guidelines. I reluctantly went with it. Edie went with the changes, without fuss and ran; until the only breastfeed session left was that midnight feed. Which, by one point turned out to be more routine and comfort than sustenance any longer. We made it to 8 months or so.

I don’t remember our last breastfeeding session. It just stopped one night after a few nights of fussiness.

Which kind of breaks my heart.

But I cherish every single day that she fed attached to me. I really do.

 

 

 

 

 

 

 

 

 

 

 

 

Have I googled and researched re-lactation? Of course I have.

But Edie? She’s happy. She’s thriving. She’s an SMA baby now too.

Breastfeeding mothers. I salute every single one of you. It hurts, it’s confusing, it’s damn tiring, no matter how little or long you decide to breastfeed for.

And if you feed your baby by bottle or breast, who even cares. Fed is best. That’s all that matters.

THEY ALL EAT CHIPS OFF THE FLOOR HOWEVER THEY MAKE THEIR START IN LIFE ANYWAY. SO 🤷‍♀️

 

EDIE TURNS // ONE

EDIE TURNS // ONE

1️⃣

Our 🌈  babe has taken her first trip around the sun🌞

 

 

365 days Earthside 🌍

ONE whole year of pure joy and delicious smiles and your wondrous music and the best dancing EVER.

Edie Lavender, you are made of magic ✨

We love you more than you’ll ever know, our precious wild child🌿
✖️✖️✖️

NEVER KNOWINGLY CONCISE x THE BIRTH POSTER

 

THE BIRTH POSTER

Ad/Gift | Promotional code below.

—————

Anyone who knows me will attest to how sentimental I am. I stash dates, times, places & faces deep in my heart. But sometimes it’s nice to have those precious memories proudly on display.

@theBirthPoster is just the perfect reminder to one of the most special days of your life – the day you met your baby.

In a 1:1 scale, The Birth Poster provides you with unique and timeless illustrations that are personalised to your newborn’s ACTUAL length at birth. Looking at Eli, who is almost 8, it’s so difficult to imagine him so tiny. And yet he was!

 

 

 

 

 

 

 

 

 

 

 

 

We’re absolutely over the moon with our prints – I could cry every time I look at them! We’ll cherish them forever✨
#thebirthposter
✖️✖️✖️

As a thank you, I have a 10% discount to share with you! Use the code: judypink_10

Each Print was kindly #gifted: Original Continuous Line #2

Print hangers: @HMHome


For clarity, I was kindly #gifted both posters by The Birth Poster.

This is not a sponsored, paid post and I was not obliged to write this blog post or link back to The Birth Poster website. I only shout about items that I genuinely believe in, so be safe in the knowledge that I’m in actual love with The Birth Poster!

NINE MAGICAL MONTHS // OF YOU

NINE MAGICAL MONTHS OF YOU 🌿🌙

She’s been out as long as she was in. 💫

Edie, even with your little croaky voice and absolute sass, you are the happiest baby EVER  Our ray of sunshine. Our moonbeam. Our little bun-bun 🐰

We love you little 🌈 Bébé and hope we can share your smile with our family & friends, in person, again soon 🖤

SALOPETTES FROM SUPER CUTE BRAND : @ORGANICZOO

C

✖️✖️✖️

ASOS x KLARNA // SHOP TODAY & GIVE BACK WITH KLARNA

Klarna x Red Cross event | ASOS Style Feed
CLICK TO SHOP AT ASOS.COM >>>

 

SHOP AND GIVE BACK WITH KLARNA

As you’re aware, people on the front line of the COVID-19 response around the world are showing total bravery by risking their lives and helping others.

So, Klarna (one of the major payment partners at ASOS)  has teamed up with the International Committee of the Red Cross (ICRC) to bring a great way to give back. On Wednesday 29 April, £1 from every Klarna purchase on ASOS will be donated to the ICRC!

WHAT THE ICRC DOES

 

The International Committee of the Red Cross (ICRC) is an independent humanitarian organisation that is directly responding to the COVID-19 pandemic and helping some of the world’s most vulnerable people, such as those living in countries affected by conflict. This includes sanitation work to prevent the spread of the disease and supporting vital health infrastructure such as hospitals. It also involves working to ensure access to clean water for countless communities and resilience-building activities to mitigate the impact of the pandemic.

HOW TO SHOP WITH KLARNA

 

Klarna gives you different ways to pay for your ASOS orders – so you can shop easier, and budget better.

To pay for your order with Klarna, tap ‘Change’ under payment type when you’re in checkout. Then tap ‘Add New Payment Method’ and add your chosen Klarna payment method. Place your order, and you’re done – £1 of your purchase will automatically go to the ICRC!*

Plus, don’t forget to share this one-day initiative with your friends and family, because every little bit counts.

*Only applies to eligible customers 18+ years of age in the UK, Germany, USA, Norway, Finland and Sweden. Klarna will donate to the International Committee of the Red Cross £1 from every successful ‘Pay 30 days later’ or ‘Instalments’ purchase made through ASOS on 29 April 2020. 

Peace & love
C
✖️✖️✖️

LOCKDOWN 2020 // COOL COLOURING SHEETS

 

TIME TO ADD SOME COLOUR: Cool (printable and free!) colouring sheets.

We’re currently in lockdown, here in the UK, and while the weather has been pretty good (now thats unprecedented!) the kids always need something to keep them occupied during that rare and scarce downtime. As so many of us are working from home or have other children that require more 1:1 care, colouring sheets are vast becoming something of a life-saver and a bit of routine too!

We’ve found colouring sheets really fun – they’re also a great way to encourage a little bit of mindfulness. A bit of time to zone out. I’ve personally done my fair share of colouring sheets too – when accidentally on purpose printing out one too many for Eli. A lot of our favourite small brands and businesses have created their own colouring sheets, printable, and for free, using their signature styles and branding. Some of these sheets are perfect for colouring and popping up in your windows to brighten the day of your neighbours and those passing by. Some of these sheets might also be nice to colour and send to those that you’re missing or as a little “hello” note for neighbours or perhaps (like us) you have a local nursing home that are accepting artwork to spark a little bit of joy for residents.

Also, just to add, these colouring sheets are predominantly aimed at the kids, but let’s not lie to ourselves when we say that “we’re printing them for the kids”. Because they’re really good when you’re a fully fledged adult too. Whatever that is…

Without further ado, I have compiled a list of all my favourite colouring sheets so far. I’ll continue adding more as they crop up.

Enjoy colouring – and let me know which you’ve done!

Peace & love
C
✖️✖️✖️


TILLY HOBBS & CO // STAY SAFE OUR KID

CLICK TO DOWNLOAD // TILLY HOBBS & CO – STAY SAFE OUR KID >>>

 

 GOOUTSIDETHELINES.CO.UK x CLEMMIE TELFORD // SUPERSTAR REWARD CHART

Superstar Sunday - with bank holiday and half Term we thought you might like a little help. 😜😜😜•=•=•=•=•=•=•=•=•=•=•=•=•=•=•=•=•= #Repost @judypink - how's it going? 👍🏻👎🏻 ・・・ 🔙🔛 I'm relying on you @gooutsidethelines @clemmie_telford! 🤜🏻🤛🏻 #gooutsidethelines
CLICK TO DOWNLOAD // SUPERSTAR REWARD CHART >>>

 

MUTHA HOOD // STRONG GIRLS CLUB ACTIVITY SHEETS

CLICK TO DOWNLOAD // STRONG GIRLS CLUB ACTIVITY SHEETS >>>

 

WONDER&RAH // LOTS OF LOVELY COLOURING SHEETS

Mothers Day Colouring Sheet - Rainbows
CLICK TO DOWNLOAD // LOTS OF LOVELY SHEETS >>>

HUXBABY // VERY COOL COLOURING PACK

CLICK TO DOWNLOAD // SUPER COOL COLOURING PACK >>>

 

EMILY BOOKS // COLOURFUL COLOURING SHEETS

CLICK TO DOWNLOAD // COLOURFUL COLOURING SHEETS >>>

 

JAGO SILVER // NEVER STOP EXPLORING

CLICK TO DOWNLOAD // NEVER STOP EXPLORING >>>

 

ELEANOR BOWMER // SUPER CUTE COLOURING PACK

CLICK TO DOWNLOAD // SUPER CUTE COLOURING PACK >>>

 

DISKO KIDS & FRIENDS // COLOURING SHEETS BY NEON MARL, DISKO KIDS, MAMA DESIGNS & GAYLE MANSFIELD

CLICK TO DOWNLOAD // DISKO KIDS & FRIENDS’ SHEETS >>>

 

TANDEM GREEN // BEAR HUG PRINTABLE

CLICK TO DOWNLOAD // BEAR HUGS >>>

 

LE TOY VAN // LOTS AND LOTS OF COLOURING SHEETS

CLICK TO DOWNLOAD // LE TOY VAN COLOURING >>>

 

MADDIE // THE SCRIBBLE SHED – COLOURING TIME

CLICK TO DOWNLOAD // COLOURING TIME >>>

 

PLAYGROUND // FRANKIE – FLYING ICECREAM

CLICK TO DOWNLOAD // FLYING ICE-CREAM >>>

 

RACHEL MAHON // THANK YOU & STAY HOME

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BOB THE BRAND // AMAZING ACTIVITY PACK

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NICOLA ROWLANDS // POSTAL WORKER SUPERHERO SHEET

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BRAND IN FOCUS // ETTA LOVES

 

BRAND IN FOCUS // ETTA LOVES

You may, (or may not), remember that back in 2017 I used to run a Q&A segment,   “NEVER CONCISE CHATS“, where I would chat to the founders of businesses or services, who also happen to be parents. One of those chats was with none-other than Jen Fuller of ETTA LOVES. You can read our original chat, here >>> NEVER KNOWINGLY CONCISE CHATS TO // JEN FULLER | @ETTALOVES

Since Edie was born in August, we’ve used ETTA LOVES products with such great success! So, I just had to write a Brand In Focus post on all the amazing items that we’ve been able to test in real life.

 

Image may contain: one or more people

 

 

 

 

 

 

 

 

 

 

 

 

Who is ETTA LOVES?

I love to champion a family-run business and ETTA LOVES is precisely that; founded from the sofa by Jen Fuller whilst feeding her first-born daughter, Etta. Jen quickly realised that a 4 week Etta’s gaze was locked onto a black and white jumper she was wearing – it was the first thing her daughter had concentrated her focus on, that wasn’t a face.

Something clicked and the ETTA LOVES creativity began. All of the ETTA LOVES range is carefully designed with actual science.

—-

“Babies are born with fully formed eyes however they are not born with the ability to see clearly. This develops with time through practice and the forming of critical eye-to-brain connections.

Because of this, at birth babies are attracted to high contrast, large scale patterns but as the weeks and months go past their vision improves steadily and the world starts to appear in more vivid detail and colour.

At Etta Loves we use the knowledge of what babies can and can’t see at various stages of their visual development to design patterns that support their incredible discovery of the world around them. It’s why our patterns are often described as magical, as babies are calmed and mesmerised as they try to make sense of the fascinating shapes and contrast before them”.

Your baby is, quite literally, spellbound by science with the ETTA LOVES designs. The range started with Muslins as Jen knew how you ALWAYS need one (or two, or three!) on hand at all times.


 

CLICK TO SHOP >> 3-PACK ANIMAL PRINT MUSLINS

We have this 3-pack of Animal print muslin’s – and they’re the ultimate multitasker! Not only are they mega soft (that Bamboo-Cotton is magical in its own right!) but they’re mega functional too. Use them as usual for spills and snotty noses and for when you need those moments of calm. I can’t recommend these muslin’s enough! Even after washing what feels like a million times, the quality is still the same. Edie was completely taken by the prints straight after they were out of the box – they’re the first things she’s learnt to focus her gaze with. The Etta Loves magic knows no bounds here!  We tie the muslins to the side of the play gym/pram/cot/back of the car seat to keep Edie mesmerised (which also gives us a few minutes peace to sit down and drink that hot cup of tea – which is so important!). The science behind the designs is really quite something – they catch the eye of everyone we come into contact with, so the print also works on adults too! Stylish AND scientific, you can’t get better than that!

 

 

 

 

 

 

 

 

 

 

 

 

 

What ETTA LOVES say:

Triple pack of super-soft sensory muslin squares in high contrast black and white patterns. Designed to the millimetre to support babies’ cognitive and visual development between birth and around four months.

The ultimate multi-tasker also delivers sensory calm through our scientific patterns.

Pack includes 1 x zebra, 1 x starfish and 1 x Dalmatian design presented in our stylish box packaging.

Each muslin is 60cm x 60cm.

Made from: 100% viscose from bamboo.

“Muslins are so omnipresent for the first year of life, and beyond, so when you add in how multi-functional they are and the close proximity they come to a baby’s face it made sense to start there and make them do something far more valuable than just mop up baby yuck!”

JEN FULLER, FOUNDER OF ETTA LOVES

Eli is 7 and still uses a muslin for spills or when he’s got a cold – proof that this is product that you’ll be using for a long time after those new-born day’s are over!In times where we need to think and buy in more eco-friendly ways, its a good job that the muslin’s are designed to last – and even better when a muslin is as stylish as the ETTA LOVES designs.

 

click to shop >> NEW ZEBRA KNITTED BLANKET

We absolutely LOVE this knitted blanket in zebra print and wish it was made in adult sizes for us too! I’ve never felt a softer knit, which Edie loves to snuggle into. It has a gorgeous hand-feel, which hasn’t decreased since washing several times – just superb quality. We love how the science behind the design keeps Edie calm as she begins to drift off to sleep. It looks looks mega cool in the pram. It would make a great newborn gift too!

 

 

 

 

 

 

 

 

 

 

 

 

 

What ETTA LOVES say:

Our first knitted blanket delivers super-soft sensory stimulation, for calm snuggles at home or on the move.

Our zebra print is designed to support babies vision from birth to 4 months old.

Soft, snuggly and sensory knitted blanket in high contrast black and white zebra print. Designed to the millimetre to support babies’ cognitive and visual development between birth to four months.

Perfect for in the home or on the go, keeping snuggly and calm at the same time.

100cm x 80cm with black edge (white edge on reverse) in our stylish box packaging.

Made from: 100% cotton.

Image may contain: one or more people, stripes and baby

CLICK TO SHOP >> ZEBRA COMFORTER

Much like the muslin’s, during a meltdown, we can guarantee this Comforter calms Edie. The print, plus the soft bamboo cotton against her cheek, immediately mesmerises her to sleep. We’ve washed ours plenty of times now and again, it still looks and more importantly, FEELS, brilliant.

 

 

 

 

 

 

 

 

 

 

 

 

 

What ETTA LOVES say:

Super soft, super cute comforter in clever zebra print that your baby will want to keep in their hands and near their eyes. Babies not only love the clever zebra pattern but will also fiddle with the cute floppy zebra ears, providing an additional sensory experience.

Our zebra print is designed to support babies visual and cognitive development from birth to around 4 months old.

40cm x 40cm double lay knotted muslin.

Made from: 100% viscose from bamboo.

CLICK TO SHOP >> ANIMAL PRINT PLAY-MAT

reversible: 0 to 4 months and 5+ months

I was first of all struck by the stylish look of this play mat as it fits in perfectly with our decor – but its actually the science and design consideration of this product that mesmerises me (never-mind Edie!). The fact that the design is illustrated so carefully for brand new baby eyes is a real winner for us – its made Edie cope so much better with tummy time- she loves this dalmation print, her eyes widen and she is immediately transfixed! Really wish we’d had this for Eli 7 years ago as he absolutely deplored tummy time! The mat allows us time to get on with bits around the house or EVEN sit down for a few extra minutes while Edie is captivated by the monochrome print. We also love that from 5 months the mat can be turned over to further the eye development with the colour side – how clever is that?!

The mat itself is really soft, a great size and has lovely padding for the comfort of your babe. It rolls up easily for storage and carting around when travelling. Oh and you can whack it in the washing machine too – which is very important – as all new parents will understand!

 

 

 

 

 

 

 

 

 

 

 

 

What ETTA LOVES say:

Our playmat provides perfect stimulation for tummy time and playtime. Reversible dalmatian (0-4 month print) and leopard print (5+ months) in soft organic cotton with a comfy padded fill.

Designed specifically to support babies’ visual and cognitive development throughout their first year.

The pattern also encourages your baby to use their back, neck and shoulder muscles (helping them prepare for rolling and crawling) as you’ll notice them trying to push up to make more sense of the print before them.

Comes in our gorgeous box packaging with a band to hold the mat together when rolled up – making it perfect for home and away.

Size: Circular – 1m diameter

Made from: Outer – Organic cotton. Inner: Polyester padding

Machine washable to make your life easier too.

Zoom image

 

“OUR MAGIC IS BY DESIGN, NOT CHANCE”

“From the colours we use, the scales within each pattern and the placement and space between each shape, everything is designed on our consultant Orthoptist Laura’s recommendation to support your baby’s visual and cognitive development.

As a result, our patterns will look different to your baby from week to week as their vision develops. This is the magic of Etta Loves and what makes us unique in the world”.

JEN FULLER, FOUNDER OF ETTA LOVES

So as you can now tell, we’re big fans of ETTA LOVES in our household. We can’t recommend all of these products enough. They would all make great gifts for loved ones. And remember when you buy from a small business, you’re supporting a family. And that always feel’s nice. Even better when the products are this clever and functional!

What Jen has created is really quite extraordinary – especially for such a young and small brand! What ETTA LOVES has accomplished in the 3 short years that its been going is amazing and I honestly can’t wait for the new products to launch next year. Jen, you and your team of specialists are so very clever and you have helped a lot of families and babies learn and grow. That is really quite epic!

C
✖️✖️✖️

 


 

THE ETTA LOVES TEAM

JEN FULLER – FOUNDER

Founder of Etta Loves and mum to Etta and her little sister Uma. I started this business to give parents the gift of calm and babies pure wonder through our sensory patterns. I want to make everyday moments easier, calmer and super sensory.

LAURA – ORTHOPTIST

Mum to Sophie and Thomas, Laura has 20 years’ experience as an early years orthoptist (or specialist in children’s vision development to you and me). She has provided in-depth knowledge of the first 12 months of a child’s visual development, to ensure that every pattern, colour and scale we produce is led by science to delivery the sensory magic.

SHRUTI – DESIGNER

Jen met Shruti through NCT. Shruti is a phenomenal designer. She’s the super stylish one in the group, whose baby Kiran looked effortlessly cool since day dot. Once Jen and Shruti agree on the theme and style of a new pattern, she uses Laura’s expert input to create the stunning designs.

SAMIA

Samia has a wealth of experience in the children’s wear market, so brings her unique knowledge to the team to help grow and drive the brand forward. She is also critical in helping Jen make product decisions and giving the confidence to reach for the stars

THE ETTA LOVES STORY

Sat on my sofa with a heap of mucky muslins by my side, I realised that 4-week old little Etta was staring at my top. It was the first thing I’d noticed her actively trying to focus on and unsurprisingly it was a simple black and white pattern.

After a month of trying to rotate black and white clothing (which got both difficult and boring) this got me thinking; why aren’t the most seen items by babies designed to stimulate them and capture their attention? And why wouldn’t you use medical knowledge of babies’ visual development to make them the best that they could be at doing this? And while you’re at it they should be stylish.

Etta Loves was created to turn everyday essentials into sensory sensations, by using the science of what babies can and can’t see to create clever and stunning patterns. The result is that babies are mesmerised and supported in their visual and cognitive development, whilst parents benefit from a priceless moment of calm.

 

*Some words taken directly from EttaLoves.com to ensure information delivered is correct.

For clarity, I was kindly #gifted all products that are highlighted in this post above, by ETTA LOVES.

This is not a sponsored, paid post or an ad and I was not obliged to write this blog post or link back to the ETTA LOVES website. I only shout about items that I genuinely believe in, so be safe in the knowledge that I’m in love ETTA LOVES as much as Edie is!

 

WHAT EDIE WORE // THE 2019 BODY SUIT

WHAT EDIE // WORE

We bought this “Born in 2019” body suit ahead of Edie arriving. In fact, it was the very first item of baby clothing I did buy.  I’m not keen on kids clothing, adorned with cartoons and the like. We prefer to keep slogans understated and to a minimum – so this baby grow celebrating Edie’s year of birth was spot on!

 

Part of the H&M CONSCIOUS collection, this body suit was just £3.99 and will make for a lovely memento. The actual body suit on its own has now sold out, but you can buy a similar body suit as part of a cute 3-piece set:

3-piece cotton jersey set - Natural white/Born in 2019 - Kids | H&M GB3-piece cotton jersey set - Natural white/Born in 2019 - Kids | H&M GB 3

 

 

 

 

 

 

 

 

 

 

 

 

 

 

CLICK HERE TO BUY: 3-piece cotton jersey set // £7.99

CONSCIOUS. Long-sleeved bodysuit, a pair of trousers and accessory in soft organic cotton jersey. Bodysuit with press-studs at the crotch. Trousers with wide fold-over ribbing at the waist.

If you’re looking for a gift for a newborn, this would be perfect.

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Edie has worn this body suit a few times – it works well with those comfy little leggings and with a pair of dungarees too. We have this one, also from the H&M CONSCIOUS collection, in a few colours. Above, Edie is wearing the Dark Grey version.

 

Cotton dungarees - Dark grey - Kids | H&M GB

Cotton dungarees - Dark grey - Kids | H&M GB 2

 

 

 

 

 

 

 

 

 

 

 

 

 

CLICK HERE TO BUY: Cotton dungarees // £8.99

CONSCIOUS. Dungarees in sweatshirt fabric made from soft organic cotton. Straps with press-studs, a kangaroo pocket and ribbing at the hems. Soft brushed inside.

Cotton dungarees - Light pink - Kids | H&M GB 1

 

 

 

 

 

 

 

 

 

 

 

 

CLICK HERE TO BUY: Cotton dungarees (Light Pink) // £8.99

All of these clothing pieces have washed really well and I’m so happy with the cost-per-wear too – as we all know, babies grow at alarming rate!

C
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