That’s right, SAINT LAURENT.
Saint Laurent Creative Director, Hedi Slimane, decided to drop the ‘Yves’ ahead of the ready-to-wear collection during Fashion Week last year. A bold move, that of course did not come without criticism. A spokeswoman for Slimane said “he was drawing inspiration from 1966, when the ready-to-wear line was launched as Saint Laurent Rive Gauche. The name changed again after Saint Laurent retired. He produced the label’s last haute couture collection in 2002, and died in 2008. The founder himself may have approved, as he enjoyed making radical changes: he became the first couturier to diversify into ready-to-wear, pioneered the trouser suit and introduced the first black models to Paris catwalks.”
I was confused when I first saw ‘SAINT LAURENT’. I steered clear. But now I am well and truly obsessed. The re-brand has been magnificent. I want it ALL.
SAINT LAURENT – Gold Vermeil Bapteme I.D. Bracelet, £260.00 | Available from MatchesFashion.com
SAINT LAURENT – Polka Dot Silk Blouse, £605.00 | Available from MatchesFashion.com
SAINT LAURENT – Medium Bucket Bag, £1265.00 | Click here to purchase from Selfridges.com
SAINT LAURENT – Rock Suede Chelsea Boots, £695.00 | Available from MatchesFashion.com
SAINT LAURENT – Paris Suede Court Shoes, £390.00 | Click to purchase at Selfridges.com
SAINT LAURENT – Sac Du Jour, £1560.00 | Click to purchase at Selfridges.com
SAINT LAURENT – Classic Babylone Art Deco Ring, £395.00 | Available from SaintLaurent.com
SAINT LAURENT – Leather Card Holder, £110.00 | Available from Net-a-Porter.com