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BRAND IN FOCUS // ETTA LOVES

Posted on by Claire

 

BRAND IN FOCUS // ETTA LOVES

You may, (or may not), remember that back in 2017 I used to run a Q&A segment,   “NEVER CONCISE CHATS“, where I would chat to the founders of businesses or services, who also happen to be parents. One of those chats was with none-other than Jen Fuller of ETTA LOVES. You can read our original chat, here >>> NEVER KNOWINGLY CONCISE CHATS TO // JEN FULLER | @ETTALOVES

Since Edie was born in August, we’ve used ETTA LOVES products with such great success! So, I just had to write a Brand In Focus post on all the amazing items that we’ve been able to test in real life.

 

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Who is ETTA LOVES?

I love to champion a family-run business and ETTA LOVES is precisely that; founded from the sofa by Jen Fuller whilst feeding her first-born daughter, Etta. Jen quickly realised that a 4 week Etta’s gaze was locked onto a black and white jumper she was wearing – it was the first thing her daughter had concentrated her focus on, that wasn’t a face.

Something clicked and the ETTA LOVES creativity began. All of the ETTA LOVES range is carefully designed with actual science.

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“Babies are born with fully formed eyes however they are not born with the ability to see clearly. This develops with time through practice and the forming of critical eye-to-brain connections.

Because of this, at birth babies are attracted to high contrast, large scale patterns but as the weeks and months go past their vision improves steadily and the world starts to appear in more vivid detail and colour.

At Etta Loves we use the knowledge of what babies can and can’t see at various stages of their visual development to design patterns that support their incredible discovery of the world around them. It’s why our patterns are often described as magical, as babies are calmed and mesmerised as they try to make sense of the fascinating shapes and contrast before them”.

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Your baby is, quite literally, spellbound by science with the ETTA LOVES designs. The range started with Muslins as Jen knew how you ALWAYS need one (or two, or three!) on hand at all times.

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CLICK TO SHOP >> 3-PACK ANIMAL PRINT MUSLINS

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We have this 3-pack of Animal print muslin’s – and they’re the ultimate multitasker! Not only are they mega soft (that Bamboo-Cotton is magical in its own right!) but they’re mega functional too. Use them as usual for spills and snotty noses and for when you need those moments of calm. I can’t recommend these muslin’s enough! Even after washing what feels like a million times, the quality is still the same. Edie was completely taken by the prints straight after they were out of the box – they’re the first things she’s learnt to focus her gaze with. The Etta Loves magic knows no bounds here!  We tie the muslins to the side of the play gym/pram/cot/back of the car seat to keep Edie mesmerised (which also gives us a few minutes peace to sit down and drink that hot cup of tea – which is so important!). The science behind the designs is really quite something – they catch the eye of everyone we come into contact with, so the print also works on adults too! Stylish AND scientific, you can’t get better than that!

 

 

 

 

 

 

 

 

 

 

 

 

 

What ETTA LOVES say:

Triple pack of super-soft sensory muslin squares in high contrast black and white patterns. Designed to the millimetre to support babies’ cognitive and visual development between birth and around four months.

The ultimate multi-tasker also delivers sensory calm through our scientific patterns.

Pack includes 1 x zebra, 1 x starfish and 1 x Dalmatian design presented in our stylish box packaging.

Each muslin is 60cm x 60cm.

Made from: 100% viscose from bamboo.

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“Muslins are so omnipresent for the first year of life, and beyond, so when you add in how multi-functional they are and the close proximity they come to a baby’s face it made sense to start there and make them do something far more valuable than just mop up baby yuck!”

JEN FULLER, FOUNDER OF ETTA LOVES

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Eli is 7 and still uses a muslin for spills or when he’s got a cold – proof that this is product that you’ll be using for a long time after those new-born day’s are over!In times where we need to think and buy in more eco-friendly ways, its a good job that the muslin’s are designed to last – and even better when a muslin is as stylish as the ETTA LOVES designs.

 

click to shop >> NEW ZEBRA KNITTED BLANKET

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We absolutely LOVE this knitted blanket in zebra print and wish it was made in adult sizes for us too! I’ve never felt a softer knit, which Edie loves to snuggle into. It has a gorgeous hand-feel, which hasn’t decreased since washing several times – just superb quality. We love how the science behind the design keeps Edie calm as she begins to drift off to sleep. It looks looks mega cool in the pram. It would make a great newborn gift too!

 

 

 

 

 

 

 

 

 

 

 

 

 

What ETTA LOVES say:

Our first knitted blanket delivers super-soft sensory stimulation, for calm snuggles at home or on the move.

Our zebra print is designed to support babies vision from birth to 4 months old.

Soft, snuggly and sensory knitted blanket in high contrast black and white zebra print. Designed to the millimetre to support babies’ cognitive and visual development between birth to four months.

Perfect for in the home or on the go, keeping snuggly and calm at the same time.

100cm x 80cm with black edge (white edge on reverse) in our stylish box packaging.

Made from: 100% cotton.

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Image may contain: one or more people, stripes and baby

CLICK TO SHOP >> ZEBRA COMFORTER

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Much like the muslin’s, during a meltdown, we can guarantee this Comforter calms Edie. The print, plus the soft bamboo cotton against her cheek, immediately mesmerises her to sleep. We’ve washed ours plenty of times now and again, it still looks and more importantly, FEELS, brilliant.

 

 

 

 

 

 

 

 

 

 

 

 

 

What ETTA LOVES say:

Super soft, super cute comforter in clever zebra print that your baby will want to keep in their hands and near their eyes. Babies not only love the clever zebra pattern but will also fiddle with the cute floppy zebra ears, providing an additional sensory experience.

Our zebra print is designed to support babies visual and cognitive development from birth to around 4 months old.

40cm x 40cm double lay knotted muslin.

Made from: 100% viscose from bamboo.

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CLICK TO SHOP >> ANIMAL PRINT PLAY-MAT

reversible: 0 to 4 months and 5+ months

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I was first of all struck by the stylish look of this play mat as it fits in perfectly with our decor – but its actually the science and design consideration of this product that mesmerises me (never-mind Edie!). The fact that the design is illustrated so carefully for brand new baby eyes is a real winner for us – its made Edie cope so much better with tummy time- she loves this dalmation print, her eyes widen and she is immediately transfixed! Really wish we’d had this for Eli 7 years ago as he absolutely deplored tummy time! The mat allows us time to get on with bits around the house or EVEN sit down for a few extra minutes while Edie is captivated by the monochrome print. We also love that from 5 months the mat can be turned over to further the eye development with the colour side – how clever is that?!

The mat itself is really soft, a great size and has lovely padding for the comfort of your babe. It rolls up easily for storage and carting around when travelling. Oh and you can whack it in the washing machine too – which is very important – as all new parents will understand!

 

 

 

 

 

 

 

 

 

 

 

 

What ETTA LOVES say:

Our playmat provides perfect stimulation for tummy time and playtime. Reversible dalmatian (0-4 month print) and leopard print (5+ months) in soft organic cotton with a comfy padded fill.

Designed specifically to support babies’ visual and cognitive development throughout their first year.

The pattern also encourages your baby to use their back, neck and shoulder muscles (helping them prepare for rolling and crawling) as you’ll notice them trying to push up to make more sense of the print before them.

Comes in our gorgeous box packaging with a band to hold the mat together when rolled up – making it perfect for home and away.

Size: Circular – 1m diameter

Made from: Outer – Organic cotton. Inner: Polyester padding

Machine washable to make your life easier too.

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“OUR MAGIC IS BY DESIGN, NOT CHANCE”

“From the colours we use, the scales within each pattern and the placement and space between each shape, everything is designed on our consultant Orthoptist Laura’s recommendation to support your baby’s visual and cognitive development.

As a result, our patterns will look different to your baby from week to week as their vision develops. This is the magic of Etta Loves and what makes us unique in the world”.

JEN FULLER, FOUNDER OF ETTA LOVES

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So as you can now tell, we’re big fans of ETTA LOVES in our household. We can’t recommend all of these products enough. They would all make great gifts for loved ones. And remember when you buy from a small business, you’re supporting a family. And that always feel’s nice. Even better when the products are this clever and functional!

What Jen has created is really quite extraordinary – especially for such a young and small brand! What ETTA LOVES has accomplished in the 3 short years that its been going is amazing and I honestly can’t wait for the new products to launch next year. Jen, you and your team of specialists are so very clever and you have helped a lot of families and babies learn and grow. That is really quite epic!

C
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THE ETTA LOVES TEAM

JEN FULLER – FOUNDER

Founder of Etta Loves and mum to Etta and her little sister Uma. I started this business to give parents the gift of calm and babies pure wonder through our sensory patterns. I want to make everyday moments easier, calmer and super sensory.

LAURA – ORTHOPTIST

Mum to Sophie and Thomas, Laura has 20 years’ experience as an early years orthoptist (or specialist in children’s vision development to you and me). She has provided in-depth knowledge of the first 12 months of a child’s visual development, to ensure that every pattern, colour and scale we produce is led by science to delivery the sensory magic.

SHRUTI – DESIGNER

Jen met Shruti through NCT. Shruti is a phenomenal designer. She’s the super stylish one in the group, whose baby Kiran looked effortlessly cool since day dot. Once Jen and Shruti agree on the theme and style of a new pattern, she uses Laura’s expert input to create the stunning designs.

SAMIA

Samia has a wealth of experience in the children’s wear market, so brings her unique knowledge to the team to help grow and drive the brand forward. She is also critical in helping Jen make product decisions and giving the confidence to reach for the stars

THE ETTA LOVES STORY

Sat on my sofa with a heap of mucky muslins by my side, I realised that 4-week old little Etta was staring at my top. It was the first thing I’d noticed her actively trying to focus on and unsurprisingly it was a simple black and white pattern.

After a month of trying to rotate black and white clothing (which got both difficult and boring) this got me thinking; why aren’t the most seen items by babies designed to stimulate them and capture their attention? And why wouldn’t you use medical knowledge of babies’ visual development to make them the best that they could be at doing this? And while you’re at it they should be stylish.

Etta Loves was created to turn everyday essentials into sensory sensations, by using the science of what babies can and can’t see to create clever and stunning patterns. The result is that babies are mesmerised and supported in their visual and cognitive development, whilst parents benefit from a priceless moment of calm.

 

*Some words taken directly from EttaLoves.com to ensure information delivered is correct.

For clarity, I was kindly #gifted all products that are highlighted in this post above, by ETTA LOVES.

This is not a sponsored, paid post or an ad and I was not obliged to write this blog post or link back to the ETTA LOVES website. I only shout about items that I genuinely believe in, so be safe in the knowledge that I’m in love ETTA LOVES as much as Edie is!

 

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BRAND IN FOCUS // THE POSITIVE BIRTH COMPANY

Posted on by Claire

I’ll try and be brief with the introduction here, because I’m doing my upmost to avoid all and any negativity right now!

(I’m currently 40 weeks and 2 days pregnant). 

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My pregnancy with Eli wasn’t straight forward. We had a lot of complications and constant monitoring. We were high risk. Then came labour. I won’t go into the details, but I had a pretty awful and traumatic labour with Eli. I was induced at almost 42 weeks, I had no say in the labour, it was an agonising 30+ hours with every intervention possible. It all ended in a whirlwind of a dodgy episiotomy and ventouse that saw the room fill with 15+ people and before the threat of emergency C-Section.

It was VERY medical. I was never given options – I accepted what was told to me, because heck, Doctors know best, right?

We knew no different. We actually thought it was a ‘normal’ labour!

Following the stress of Eli’s pregnancy and in hindsight, the trauma of his birth, plus my miscarriage in-between; falling with this my third pregnancy, I KNEW something had to change.

My anxiety was through the roof when we began trying again; despite my medication and an abundance of self-help. The anxiety was surely inevitable following a miscarriage, yes. But the anxiety surrounding labour didn’t need to be there. This is where Hypnobirthing comes in…

I started researching into Hypnobirthing properly as soon as I got the second line on that pregnancy test back in November 2018.

My initial belief was that Hypnobirthing was all about being hypnotised during labour… L O L. No, it’s definitely nothing to do with being hypnotised. But after reading the birth stories on forums and blogs, I still sat on the sceptical fence… I mean, what even is this HIPPY, DIPPY, BALONEY?!

The more I read, the more I became obsessively intrigued by it. To the point where, yep, you guessed right, my anxiety surrounding labour took a real back-seat.

Having used The Yes Mum cards for daily affirmations I ordered the book: Your Baby, Your Birth.  I would pick the book up and fall asleep and it became clear I needed something more engaging. I also wanted to do something that James could get involved with at the same time. Local classes were really expensive and not at convenient times for us.  It’s certainly worth mentioning here too that James found my labour with Eli horrendous. He felt totally helpless and all he could do was sit beside me with his hands turning white under my constant clench. Him being there was all I needed at that time, but he will be first to admit that its scarred him somewhat – he definitely experienced birth trauma too. This time he wanted to be helpful, to have a real role in my pregnancy and subsequently, the labour.

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Then pops up The Positive Birth Company on Instagram. Boom. I began following and was hooked. Incidentally, Siobhan had been following me too and very kindly offered for us to give her Digital Course a try.

I obviously jumped at the chance! I’d read that starting a Hypnobirthing course would be best from 28 weeks onwards. But as we had it at 25 weeks, it seemed daft not to begin straight away.

Once my profile was all set up on the Digital Pack, I familiarised myself with the platform. From a user point of view, it’s a really neat and simple platform first of all. It’s organised perfectly and so easy to use. The branding is spot on too – which really helps when you’re trying to learn but also ‘zone out’, the colours and fonts used are quite obviously well-thought through. I was so impressed with how thorough the course looked – six sections with everything you could ever possibly need to know (and more!) surrounding pregnancy, labour, birth and beyond.

It came to bedtime so we grabbed the laptop, put candles on and cosied up in bed with the first of the 6 sections in the Digital Pack. Each section is from 40-60+ minutes long. So you want to dedicate some real quality time to this. We decided we would look at one section a night – where possible; spreading it over days where needed, so it wasn’t too much information at once.

We were immediately into it. Siobhan has such a gentle and clear tone – plus the information was exceptionally thorough and we really, really enjoyed learning. We were pausing videos along the way to recap what we’d learned so far- and again when we had decisions to plan between us. Learning to use more positive ‘birth language’ still has me on my toes at times – for instance, we refer to contractions as a Surge  – it just rids the questioning of any negativity and apprehension that could slow labour down. Likewise, talking about the ‘power’ of a surge, as opposed to the amount of pain I’m in, will help me to understand how my body is working to birth my baby – allowing my body to be in total and instinctive control of the labour.

I think we’d both agree that one of the most interesting sections for both of us was the SCIENCE section. We both learned SO MUCH about the female body and what it goes through during pregnancy, labour and birth. I honestly can’t believe I’ve reached the age of 33 , having had one child, not knowing some of the actual childbirth process. I feel like Siobhan really needs to take elements of this course into schools – its been a true education for us!

One of the best bits of this course has been getting to grips with the roles each of us will ‘play’ once labour begins. My only job here is to remember my Up & Down breathing and to keep calm, relaxed and at ease. Whereas James has an actual  list of things he will be seeking to fulfil – something he’s genuinely excited about and so grateful to have responsibility for; especially following the helplessness he felt during my labour with Eli.

It’s also worth highlighting here that Hypnobirthing isn’t just for ‘normal’ vaginal delivery – this is an education that will take you through all aspects of labour, whether that be via water, land or theatre – whether thats planned theatre or unplanned. The relaxation tools and techniques will enable you to have confidence in your OWN decisions during labour and birth (and postpartum too!). The tools will give you back the control of your labour. This feeling of being in full control is something that I’m finding very empowering after such a dreadful labour with Eli.

After completing all 6 sections of the Digital Pack, you can quickly review specific sections in the Course Notes Booklet (which you can download and print – we’re taking a copy with my Maternity notes) – which is great for back-referencing. There are also a series of MP3’s included too, which have been so invaluable during my pregnancy – especially these later weeks when I can often get into bed feeling deflated. I listen to the Positive Affirmations for Pregnancy MP3 on repeat when I’m in the bath or for an hour or so, as soon as I get in bed. This normally soothes me into a lovely slumber (before I’m awoken shortly after for my first loo-trip of the night!). I can imagine this MP3 being perfect during labour – I’d been looking at Spa Music to play – but actually, I think I’d prefer to have the MP3 running in the background as a reminder that I’m getting closer to meeting my baby.

 

On top of all of this, you also get a (now editable!) downloadable PDF template for highlighting your birth preferences; should you wish to prepare any.  Obviously, you can do this yourself, but the sections on the template are perfectly set out and clear to read in a rush. My midwife was very impressed when I presented them at my 36 week appointment (!). My birth preferences have completely changed since starting this Hypnobirthing course – and again since reading the positive birth stories on the closed Facebook community page (which you also get access too once you sign up for the course!). Reading these stories every day has been so helpful in cementing the notion that I CAN do this and I WILL do this – whenever my baby decides is the right time.

To surmise, I can quite honestly say that this Digital Course has changed our lives. Obviously; we have the birth bit to come. But I have to say that the course, by @thepositivebirthmama (and her amazingly soothing voice), has provided such wisdom, scientific facts, relaxation tools and the foresight to retain control this time; for both @jameshill.tv and I. Weirdly, I am actually excited for labour to begin – however and whenever it does happen✨ And I most certainly would not be feeling this way had we not studied this course. I’m not even sure I would have gotten through the last 20 weeks so easily without it either. How many people can say that?

Thank you so much @thepositivebirthcompany for making me feel so different this time around – and the tools you’ve taught us both will continue to be helpful for life in general postpartum, I’m certain 🖤 We’re both shocked at how informed and relaxed and prepared we feel.

I will be doing a full write-up post-labour, however it pans out! But for now, I cannot recommend @thepositivebirthcompany enough. Currently pregnant? You MUST go forth and seek for yourself!

C
✖️✖️✖️

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MORE FROM THE POSITIVE BIRTH COMPANY

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Upon completing the course, I purchased the Little pack of positivity directly from The Positive Birth Company website. Each pack contains 28 cards, each with a positive affirmation for pregnancy. I immediately placed the cards around our house where I would see them as a little reminders; reducing anxiety and boosting confidence around birth. The more confident you are, the more relaxed you will feel. The more relaxed you are the better your birth will be.

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Also available, to continue your understanding of Hypnobirthing (or instead of doing the course), you can find Hypnobirthing: Practical Ways to make your Birth Better, by founder, Siobhan Miller. The book is widely available, including from Amazon.co.uk, here.

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Now that I’m mentally prepared for labour – I also wanted to share the accompanying App by the Positive Birth Company. The FREYA app is currently available on the App store. I’ve used it frequently when tracking Braxton Hicks – again, its simple to use, effective and we know this is going to be an essential when labour begins for real. During the timing of surges, the Up Breathing soundtrack is so useful  – especially if you don’t want your birth partner to attempt to do it for you (we tried and I found James’ voice too distracting – and we also creased up when he attempted to read out the positive affirmations too).

“Freya is the world’s first hypnobirthing-friendly surge (contraction) timer and virtual birth partner. She will coach you through each surge with a simple breathing technique and help you to relax in between with positive affirmations, calming visualisations and guided relaxation. The more relaxed you are, the more efficient and comfortable your labour will be. Freya will help you to remain calm and in control throughout. She will also keep track of how frequently your surges are coming and how long they are lasting. She will even let you know when it might be a good idea to contact your midwife! Freya will be with you every step – or surge – of the way!”

ALSO COMING SOON – THE POSTPARTUM COURSE.

Follow @ThePositiveBirthCompany for the latest details!

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MORE ABOUT SIOBHaN MILLER

Expert hypnobirthing teacher and founder of The Positive Birth Company Siobhan Miller has made it her mission to change the way women around the world approach and experience birth. Through her teaching she seeks to educate and empower women – and their birth partners – so that they can enjoy amazing and positive birth experiences, however they choose to bring their babies into the world.

Siobhan debunks common myths about hypnobirthing and explains why she believes it can make every type of birth a better experience – from a water birth at home to an unplanned caesarean in theatre.

So, what is hypnobirthing? Essentially, it’s a form of antenatal education, an approach to birth that is both evidence-based and logical. Hypnobirthing certainly doesn’t involve being hypnotised; instead, it teaches you how your body works on a muscular and hormonal level when in labour and how you can use various relaxation techniques to ensure you are working with your body (rather than against it), making birth more efficient and comfortable.

Siobhan’s advice and guidance will change your mindset and enable you to navigate your birth with practical tools that ensure you feel calm and in control throughout.

By the time you finish this course  you’ll feel relaxed, capable and genuinely excited about giving birth.

To read more about how and why Siobhan started The Positive Birth Company, please click here.

 

 

For clarity, I was kindly #gifted The Digital Course by The Positive Birth Company. This is not a sponsored, paid post or an ad – but does contain a highlighted Affiliate link, above.

I only shout about items that I genuinely believe in, so be safe in the knowledge that I’m in love The PBC!

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BRAND IN FOCUS // AMAZON.co.uk – THE BABY WISHLIST

Posted on by Claire

Baby Wishlist

When it comes to a new baby, regardless of whether its your first or 5th child, you will ALWAYS need to buy new things/newborn safety products/textiles/GENERAL STUFF. Plus, there’s always something new thats come out to make life as a new parent easier too.

When we had Eli, we were pretty organised. We love a spreadsheet and we love a bit of market research as it happens too. Getting organised was a real pleasure and never, ever a chore. We spent  a lot of time researching exactly what we needed and using the spreadsheets helped keep us in check with budgets too. Once you’re into the swing of this new parenting lark, you will realise that there are more items that you simply cannot live without. You won’t know this until the baby is earth-side and understand how your baby works and what their additional needs may be. You’re learning on the job basically.

When it came to this pregnancy we were obviously excited to get organised again. We pulled out the pram and got it cleaned up. Went through all the old furniture, toys and essentials. As there is a 7 year age gap between our two children, some things we had sold, donated to charities or as we sadly found, a lot of the remaining items had actually perished (yes, you read right, we’ve actually had plastic items, electronics and textiles perish) after 5 house moves and their years in storage. Out came the old spreadsheet and we continued to add to it as we remembered all the items we really could have done with in those early weeks/months with Eli. SO many new items have launched since we had Eli in 2012; that will definitely help us and keep our little family unit afloat amongst the newborn chaos that will very soon ensue.

So? Whats this a bout a wishlist then?

WELL, stranger on the internet, I just had to share the secondary helper in all this organisation. Let me introduce you to >>>The Amazon Baby Wishlist.

Firstly, this has been great for us to keep track of what we still need to buy and what we’ve managed to get. Amazon is usually the cheapest place to find items; with the exception of individual retailer sales and promotions. We always cross-check before we buy online. But in general, Amazon.co.uk is our go-to! Its been great for budgeting too.

So? What’s so good about it then?

Well, let me talk you through how it works!

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 // CREATE YOUR WISHLIST

This is mega simple to set up with your details, including potential baby arrival date. You can have a few users who can participate in adding to the wishlist – this is helpful for when James and I are both looking at different items and can easily see what eachother has found. You can also see what has been purchased too (this is great when you’re sharing the wishlist, but I’ll get to that bit shortly).

// ADD ITEMS FROM ANY WEBSITE OR BROWSE THE AMAZON CURATED LISTS FOR RECOMMENDATIONS

The curated lists are really helpful, especially for first-time parents!

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// PLANNING ON A BABY SHOWER? OR SIMPLY WANT TO SHARE YOUR LIST?

This is a great, great tool! You can easily share the link of your wishlist with friends and family so they know *exactly* what you would like, or in our case, exactly what we NEED. This also means you’re not getting duplicate items from well-meaning gift-givers or items that you really don’t need or have the space for! Thus saving your friends and family time and money too.

 

// FINALLY, ADD ITEMS AS YOU GO AND KEEP TRACK OF EVERYTHING IN ONE PLACE

As mentioned earlier, this is great for when several users are adding to the list. Again, also useful to see what’s already been purchased – especially when you’ve shared your list with friends and family, so no duplicate items! James has a tendency to delete items from the list once purchased. But there’s no reason why you can’t leave items on the list as the status changes to “Purchased”.

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And thats not all!

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FREE WELCOME GIFT
An exciting new gift is released each month, choose one and make it yours.
Claim yours here >

 

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SAVE UP TO 30%

Prepare for baby’s arrival by saving up to 30% on a wide range of baby items.

// Spend £200 to receive 10% off. Use code WISHLIST10

// Spend £500 to receive 15% off. Use code WISHLIST15

// Spend £800 to receive 20% off. Use code WISHLIST20

// Spend £1000 to receive 30% off. Use code WISHLIST30. (Prime members onlY)

 

We managed to take advantage of the 20% code above – it worked out so well – especially as we had been given gift cards too. We managed to get £800+ worth of items for £360 in the end! There are several terms and conditions to being able to take full advantage of the codes above however – so make sure you read all the details here. Our main issue when trying to checkout was the delivery, oddly. For this promotion to apply, you need to make sure you select the same delivery option for all items being shipped, for example, all items must be dispatched to you using FREE delivery or all PRIME etc.

Head to the Baby Store on Amazon.co.uk to get started! You’ll find the ‘Add to Baby Wishlist‘ button on each product page, in the right hand navigation, as I’ve highlighted for you below:

If you’re pregnant or know someone who is, please share this blog post with them. It’s honestly been so much quicker, easier and CHEAPER for us using this Amazon Baby Wishlist this time!

C
✖️✖️✖️

For clarity, this is not a sponsored or paid post – but does contain Affiliate links.

I only shout about items that I genuinely believe in however, so be safe in the knowledge that I’m in love with this Baby Wishlist tool!

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BRAND IN FOCUS // VANS x DAVID BOWIE

Posted on by Claire

THE Vans x David Bowie Collaboration HAS LAUNCHED

Vans sneakers are classic. David Bowie? Also classic. Finally, after several sneak previews, the VANS x BOWIE celebration collection has launched today!

Vans pays homage to the icon’s legacy with an Off The Wall collection of footwear and apparel. Drawing inspiration from some of Bowie’s most influential works, this collaboration celebrates a joint force between Vans and “the man who fell to earth”- two entities who for decades have championed the different and the strange, leaving a lasting impression on generations of misfits.

For the sneaker fans, there are all the greatest Vans hits, all of which modelled after a Bowie album—like Ziggy Stardust Sk8-Hi’s or Aladdin Sane Old-Skools My personal favourite!) And if you’re not in the market for footwear, there are tees and hats in the mix, too. The full range consists of 6 pairs of trainers, along with Bowie-branded t-shirts and baseball caps.

Shoe sizes appear to range from UK size 2.5 through to UK 12. Clothing sizes start at XS through to XXL.

House of Vans has also released details of a special night of Bowie’s music, art and fashion planned for London’s House Of Vans on 11th April – if I could be there, I would be, with all of the bells on!

A statement on the House Of Vans event reads: “From Bowie-themed photo opportunities and face painting workshops to live music performances, the venue will be alight with the spirit of Bowie. Let’s Dance DJs, DJ Scarlett and Atlantic Soul Orchestra, plus Wall To Wall Bowie and the Blues Kitchen’s in-house band will provide the music and perform some of Bowie’s greatest hits.”

Tickets are free, with those interested asked to register at the House Of Vans website 

Check out some images of the new range below. Which are your favourite? If only they came in Kids sizing – we’d be all over this range!

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‘Aladdin Sane’ Old Skool – £75.00
CLICK TO BUY
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‘Hunky Dory’ Slip-On – £65.00
CLICK HERE TO BUY
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‘Ziggy Stardust’ Sk8-Hi Platform – £90.00
CLICK TO BUY

 

 

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‘Blackstar’ Slip-On – £60.00
CLICK HERE TO BUY

 

 

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‘Space Oddity’ Era – £65.00
CLICK HERE TO BUY
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‘Bowie’ Sk8-Hi – £80.00
CLICK HERE TO BUY
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‘Serious Moonlight’ Trucker Hat – £28.00
CLICK TO BUY
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‘Aladdin Sane’ T-Shirt – £28.00
CLICK TO BUY
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‘Ziggy Stardust’ T-Shirt – £28.00
CLICK TO BUY

 

 

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‘Aladdin Sane’ Jockey Hat – £28.00
CLICK TO BUY

 

 

 

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For clarity, this is not a sponsored or paid post – but does contain Affiliate links to VANS.com (UK site). I only promote items that I genuinely like however, so be safe in the knowledge that I’m in love with this brand collaboration.

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BRAND IN FOCUS // COWSHED x SCAMP & DUDE

Posted on by Claire

 

If you know us, you know how house is filled with Cowshed products – in every single room! Yep, we’ve been avid Cowshed aficionados since circa 2009 when we first visited Shoreditch House and had our first whiff of Cow Pat.  Ahhhh dreamy.

As you might notice, I’m always interested in brand collaborations, so when I saw the latest collab from Cowshed, I was pretty overjoyed!

I’m a little bit in love with Scamp & Dude. Founded by the wonderful Jo Tutchener-Sharp, Scamp & Dude is a truly beautiful brand with such an amazing back story…. With a long history in the world of fashion and beauty, Jo directed PR campaigns and arranged events for high profile individuals and brands such as Tom Ford, Matthew Williamson, Dolce & Gabbana, Vogue, Estee Lauder, Topshop, NARS and The BRIT Awards. In October 2015 Jo’s life took a difficult turn when she suffered a brain haemorrhage. She had to leave her children for a lengthy stay in hospital to undergo life threatening brain surgery. Every parent understands the feeling you get when you have to leave your child, whether it be a business trip or first day at school. That knot in the stomach and the ache in the heart. It was this moment that inspired Jo to create a brand that helps children feel more secure when apart from their loved ones, and Scamp & Dude was born.

From something dark came something light*

The Scamp & Dude slogan (and ethos, if you will) is  ‘a superhero has my back’, which tells children that someone is watching over them, even when they can’t see you. I also take this into my own adult heart too.

Jo says:

“I love everything about Cowshed, its ethos, heritage, the spas (especially Babington House which is one of my favourite places on earth!) and of course the products, so Cowshed seemed like the obvious partner to create a Superpower Spray with.”**

 

If this isn’t the backbone for a brilliant brand partnership, then I don’t know what is. So what does the collaboration consist of I hear you ask – well, take a look below at the three items that have now been released.

 

Image result for scamp dude cowshed candle

Cowshed x Scamp & Dude Good Luck Candle

£38.00 – CLICK TO BUY

Cowshed and Scamp & Dude created this limited edition version of the invigorating Wild Cow room candle. With an unstoppable mix of energising Lemongrass, invigorating Ginger and reviving Rosemary essential oils, this bracing blend of essential oils will create a fresh atmosphere to stimulate the senses and help focus your thoughts.

• Invigorating light, oriental fragrance with lemongrass, Ginger and Rosemary essential oils

• 100% natural soy wax and Egyptian cotton wick

• Free from GMM, pesticides and herbicides and suitable for vegetarians

• Approximate burn time: 60 hours

 

 

Image result for scamp dude cowshed spray

 

Cowshed x Scamp & Dude Superpower Spray

£16.00 – CLICK TO BUY

Limited edition, all natural Superpower Spray will help little Superheroes sleep and provide a burst of superpowers when required. The light, floral fragrance features Mandarin, Neroli, a splash of Chamomile and Lavender in a gentle Bitter Orange flower water base with absolutely no nasties. Spray on your little one’s sheets, clothes, their favourite teddy or blanket to help them feel calm and secure both at home and when they’re out in the world.

• Mandarin, neroli, chamomile, lavender and aloe vera

• Gentle Bitter Orange flower water base

• Spray on bedding, clothing and soft toys to evoke a feeling of calm

• Great for travelling

 

Image result for scamp dude cowshed candle

Cowshed x Scamp & Dude Courage Candle

£38.00 – CLICK TO BUY

Cowshed and Scamp & Dude created this limited edition version of the uplifting Grumpy Cow room candle. With its invigorating, refreshing blend of Mandarin and Grapefruit essential oils, this zesty citrus fragrance is perfect for lengthening a short fuse, or as a wakeup call. Mandarin can help soothe the nervous system while Grapefruit is a known anti-depressant and both smell delicious, making this candle the perfect pick-me-up.

• Uplifting citrus fragrance with Mandarin and Grapefruit essential oils

• 100% natural soy wax and Egyptian cotton wick

• Free from GMM, pesticides and herbicides and suitable for vegetarians

• Approximate burn time: 60 hours

 

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This is such a lovely brand partnership and I do hope there is more to come from Cowshed x Scamp & Dude; but for now, I will admire them from the laptop until I can get my hands on the products and give them a good sniff in real life!

C
✖️✖️✖️

*Words from My Story, at ScampandDude.com
** Words from Introducing Scamp & Dude, blog post, at Cowshed.com

 

For clarity, this is not a sponsored or paid post – but does contain Affiliate links to Cowshed.com. I only promote items that I genuinely like however, so be safe in the knowledge that I’m in love with this brand collaboration.

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BRAND IN FOCUS // HOLLY WILLOUGHBY x M&S – THE DENIM EDIT

Posted on by Claire

HOLLY WILLOUGHBY x M&S – THE DENIM EDIT

Holly’s new Must-Haves: The Denim Edit launched today! Have a look at Holly’s hand-picked pieces from the season’s essential denim trend, items available instore and online at MarksandSpencer.com
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Say hello to Holly’s Must-Haves, the denim edit. The TV star, fashion favourite and Mama to three, has hand-picked her favourite pieces from the latest denim collection at M&S, including some of her most-loved shapes and styles – think the denim dress, the button-through skirt and, of course, the classic skinny jean.

“This edit has been really fun to pull together. I’ve always loved the simplicity of a denim dress and I live in high-waisted skinny jeans at the weekend. These pieces are really versatile and super stylish too”

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Displaying

THE Denim Midi Shirt Dress – £49.50

This denim shirt dress is as comfortable as it is stylish. Sitting at a midi length, the long sleeve dress features a smart belt detail that’s perfect for adding a touch of shaping at the waist, while statement buttons and two front pockets offer an extra splash of interest.
Holly says:“This denim dress is so versatile. Try yours with a simple ankle boot for a classic look that will see you through season after season.”

 

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Holly Willoughby wearing a blue denim boiler suit

THE UTILITY JUMPSUIT – £55.00

Slip into something fabulous with this stunning long-sleeved jumpsuit. Designed to flatter, sleek details like a collared neck, metallic zipped chest pockets and patch pockets at the waist make this a prime example of utilitarian chic. A versatile piece, wear zipped up for a neat finish or half open for layered looks – or customise the silhouette by rolling the legs and arms up for a cropped finish. This pure cotton jumpsuit is made from sustainably sourced cotton, for a fashion statement that offers supreme style and comfort.

Holly says: “This boiler suit is so on-trend for the season ahead and gives you a great silhouette. What’s not to love?”

CLICK TO SHOP THE UTILITY JUMPSUIT

 

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THE Denim Ruffle Shirt – £32.50

A gorgeous head-turner, this frill shirt adds some chic texture to your most stylish looks. Made of soft and breathable Tencel fabric, this high neck shirt is finished with a touch of ruffle on the neckline and neat cuffed sleeves. Tuck into high waisted jeans for a trendy double denim outfit.
Holly says: “I love the frills on this shirt – they make it feel quite girly. Plus, you can rock the double denim trend by wearing it with jeans or a denim skirt.”

 

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THE WESTERN SHIRT – £32.50

 

This pure cotton denim shirt makes a brilliant choice for elevating any casual wardrobe. Tailored for a flattering fit, this long sleeve shirt features a neat collar and contrasting buttons for a lovely finish.

Holly says: “A modern take on the western shirt, this one features puffed sleeves and a pleated hem for a feminine silhouette.”

CLICK TO SHOP THE WESTERN SHIRT

 

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Displaying

THE Denim Mini Skirt – £25.00

The chic denim mini skirt will be the perfect partner for everything from your favourite knits to printed tees. Featuring a classic contrast stitch and panel detail, this pure cotton skirt offers soft and comfortable wear, with a button front for a touch of shine in its metallic fastenings.
 
Holly says: “This skirt will be rivalling jeans for top spot in my wardrobe this season. I’ll be wearing it with everything from trainers to cowboy boots.”

CLICK TO SHOP THE MINI SKIRT

 

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Hope you enjoyed this edit – I’m hoping some of these denim pieces will accommodate my growing bump! Or perhaps M&S, if you’re listening, can you please make Maternity versions of these lush pieces too, maybe?  That would be nice!

Shop this essential edit online and in selected stores now and transform your everyday wardrobe!

C
✖️✖️✖️

 

For clarity, this is not a sponsored or paid post – but does contain Affiliate links to MarksandSpencer.com. I only promote items that I genuinely like however, so be safe in the knowledge that I enjoyed this edit!

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BRAND IN FOCUS // &OTHER STORIES x THE DEEP END CLUB

Posted on by Claire

“I think if everyone applied a little bit of ‘Give a damn’ to their life, we’d see a huge shift instantly.”
– Tennessee Thomas

 

As you know, I love a good collaboration – & Other Stories seem to get it spot on when they choose to partner up with a brand. Their latest marriage is with LA-formed, Deep End Club; a creative community where activism meets art to bring change to the world. Founded by Tennessee Thomas in 2013, this collaboration is currently only available online and within the UK and Europe. So these tee’s won’t stick around for long! Together, these two brands have  joined forces to share the message of Tennessee’s printed tees and why giving a damn matters.

Which is your favourite Tee?

CLICK HERE TO SHOP

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In her own words, Tennessee shares the story behind the co-lab. It’s all about the empowering force of a t-shirt.

In Solidarity //
£35.00
Give a Damn Tee //
£35.00
Open Doors //
£35.00

 

 

The Deep End Club //
£35.00

“The ‘GIVE A DAMN’ t-shirt works as a great conversation starter.

What do you give a damn about? It’s a t-shirt that resonates how we’ve started giving a damn all over the world! For me, it evokes the power of the Women’s March last year after Trump got elected, and how incredible it was when millions of women went out to protest. It shows how it’s a female-driven movement right now, to give a damn.This co-lab came naturally when Caroline from & Other Stories’ Stockholm atelier attended one of The Deep End Club’s radical open mics and proposed the idea. The campaign images are very personal as they were shot at The Deep End Club space in L.A. with my friends Sasami, Kyleigh and Ariel who all are activists engaged in many issues, such as removing landmines and spreading environmental awareness.I’ve found The Deep End Club to be a beautiful experience. First started as a shop where I used clothes as a way to spread a message, now it’s become a physical space where art and activism meet. Having been a drummer in a rock band, I consider these t-shirts to be like merch for what The Deep End Club stands for – a community empowering you to make a difference.”

Make sure you don´t miss it by signing up for the &Other Stories  newsletter.

CLICK HERE TO SHOP

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

C

✖✖✖

 

 

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BRAND IN FOCUS // BLOOM & WILD – AUGUST COMPETITION

Posted on by Claire

WIN
WITH BLOOM & WILD

My favourite online florist, BLOOM & WILD, have partnered up with one of my favourite furniture and decor brands, Maisons du Monde, to give one lucky winner £500 to spend with them online for a unique home refresh, plus 12 months worth of blooms.

That’s enough to make your home look so gorgeous, you’ll never want to leave it!

Bloom & Wild are my go-to for sending flowers through the post. They’re always packaged perfectly and come in bud so you have them brightening your home for much longer. The quality of the flowers always amazes me – the care they’re packed with is also pretty amazing too!

“Cut with care, packed with pride, sent with love”

– Bloom & Wild

To enter this very lovely competition, simply enter your details on the Bloom & Wild website, here >>> WIN WIN WIN

More about

Image result for bloom and wild logo

Bloom & Wild are the UK’s top rated flower delivery company, with a range of letterbox flowers & plants along with hand-tied bouquets. Their mission is to make sending and receiving flowers a joy again, so that you can be there from anywhere for those you love using technology to empower people from the palm of their hand where our messages, news and emotions arrive.

Looking for the perfect housewarming present? Look no further than the letterbox Fern. The Boston Fern has the ability to clean the air in your home and can remove the pollutants formaldehyde and xylene.

Click here to explore Bloom & Wild

More about

Maisons du Monde is a French furniture & decor brand with a difference. Their stylists capture inspiration from around the world, developing exclusive pieces to suit all budgets and styles. With 7 core styles to choose, from vintage to industrial, each collection is made with flexibility in mind, so you can mix and match pieces to create a home that’s as unique as you are.
This autumn, whether you’re planning major changes or simply need a room refresh, Maisons du Monde makes it easy to update your home with five exciting, new season decor trends. Snuggle down with Cosy Blue, filled with effortless Hygge essentials or Miss Bloom, a look that will keep things rosy and warm no matter what the weather. Be sure to check out their latest arrivals to discover something uniquely different…

Click here to explore Maisons du Monde

Terms & Conditions

Competition ends 23rd August at midnight.

To enter the competition you must have a UK postal address and be 18 or over. The winner will be chosen after the competition has closed and they will be notified by email. No cash alternatives available. One entry per household.

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BRAND IN FOCUS // TIBA + MARL x SCAMP & DUDE

Posted on by Claire

TIBA + MARL x SCAMP & DUDE

It’s the launch, I’ve personally, been waiting for… Tiba + Marl x Scamp & Dude, is here! (Well, almost!). Today the Pre-Order has launched on both TibaandMarl.com and also on ScampandDude.com. All pre-orders will then be sent out on 20th August onwards. I also have it on good authority, that once these orders have gone, thats it! So get your pre-order in, before its too late!

Now the formalities are done with, let me introduce you to the coolest four-piece you’ve seen, since One Direction went on without Zayn.

 

THE MINI ELWOOD

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THE MINI ELWOOD – £40.00 (each)

COMES IN BLACK OR MINT PRINT

The much loved Tiba + Marl MINI ELWOOD backpack gets given a super-hero transformation in Scamp & Dude’s iconic signature leopard and lightning bolt print. Mini fashionistas will love this best selling kids backpack, featuring a zipped front pocket, adjustable straps, and top carry grab handle. Each backpack showcases a patch with Scamp & Dude’s trademark slogan ‘A Superhero Has My Back’ and is adorned with ‘Superpower Button’ neon rubber lightening bolt zip pullers – prepare for playground envy!

    • Water resistant & wipe clean inside & out
    • Zip front pocket
    • Adjustable padded straps
    • Rubber lightening bolt zips
    • ‘A Superhero Has My Back’ woven patch on back of bag
    • Padded back
    • Top grab handle

Composition
100% Nylon with Faux leather trim

Dimensions
H: 29cm W: 22cm D: 12cm

Weight
260g

THE ARLO SNACK PACK

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THE ARLO SNACK PACK – £25.00 (EACH)

COMES IN MINT OR BLACK PRINT

Designed exclusively in collaboration with much-loved kids brand Scamp & Dude, the super-handy ARLO snack-pack by Tiba+Marl is the perfect everyday choice for you or your little dudes. Looking fierce in Scamp & Dude’s signature leopard and lightning bolt print, and featuring a patch with Scamp & Dude’s trademark slogan ‘A Superhero Has My Back’ it is also adorned with ‘Superpower Button’ bespoke neon rubber lightening bolt zip pullers – could this be the coolest cool pack ever?? Perfect from weaning right through to school – it is fully insulated and features internal slip pocket and an elasticated strap to keep bottle/cup upright. It also comes with removable name tag and an easy grab carry handle that can be clipped onto the buggy or a school bag.

    • Fully Insulated
    • Rubber lightening bolt zips
    • ‘A Superhero Has My Back’ woven patch on back of bag
    • Wipe clean inside & out
    • Elasticated bottle holder
    • Internal slip pocket
    • Name tag
    • Buggy clip

Composition
Nylon & plastic with Faux leather trim

Dimensions
H: 16cm W: 20.5cm D: 14cm

 

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I do have a tendency to go on about how much I love Tiba+Marl – but I do just bloody love them. We got our T+M bags when we moved to Berlin and they still look brand new (see my old post, here). We didn’t even use our Elwood as a changing bag, Eli was too old. We’ve always used it as a family back pack – or taken it to the gym/park, its also perfect for carrying a laptop! Eli is never without his Mini Elwood. So this is proof that Tiba+Marl produce quality products that have uses beyond ‘age’. For instance, I LOVE the Arlo Snack Pack – I’d use this for Eli as his lunch bag, but also as my own lunch bag… maybe even great for toiletries and cosmetics too!

So there you have it, the Pre-Order is live, so get ’em while you can! My only issue… which colour-way to go for?! Which do you like best?

Peace & love
C
✖✖✖

NB: This post is absolutely not affiliated with or sponsored by Tiba+Marl or Scamp & Dude. They’re just bloody amazing brands whom I adore and want to shout about xxx

 

MORE ABOUT // 

Tiba + Marl

Tiba + Marl (Pronounced Teeba) was created in 2015 by London duo, Anna Tizard and Lydia Barron. Both Mothers, they spotted a gap in the market for contemporary, trend inspired parent changing bags. Anna, a former Bag Buyer for Urban Outfitters and Topshop, and Lydia, a Footwear and Accessories Designer for Kurt Geiger and Sigerson Morrison, set about to provide cool Mums and Dads with a range of cleverly designed, super functional changing bags where an edge of cool always comes as standard.

anna+lydia+tiba+and+marl.jpg

Tiba + Marl’s contemporary collection of bags redefines the staid tradition of baby changing bags by combining modern graphic prints, premium and high tech materials, and stylish but practical design. Inspired by the catwalks and street-style, their award winning collection breaks the mould for cool, modern parents who are seeking unisex designs that don’t compromise their sartorial choices.

Meticulously designed to merge high-fashion features with practical function, included with each bag is a co-ordinating clutch, that is water resistant and comes with a cross body strap – great for wet items or can be used as a separate, effortlessly-cool cross-body bag.

 

——

MORE ABOUT // 

logo

Scamp & Dude was created by Jo Tutchener-Sharp, founder and previous MD of Beauty Seen PR.

With a long history in the world of fashion and beauty, Jo directed PR campaigns and arranged events for high profile individuals and brands such as Tom Ford, Matthew Williamson, Dolce & Gabbana, Vogue, Estee Lauder, Topshop, NARS and The BRIT Awards.

 

In October 2015 Jo’s life took a difficult turn when she suffered a brain haemorrhage. She had to leave her children for a lengthy stay in hospital to undergo life threatening brain surgery.

Every parent understands the feeling you get when you have to leave your child, whether it be a business trip or first day at school. That knot in the stomach and the ache in the heart.

It was this moment that inspired Jo to create a brand that helps children feel more secure when apart from their loved ones, and Scamp & Dude was born.

From something dark came something light.

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BRAND IN FOCUS // BATOKO

Posted on by Claire


B A T O K O 

I recently came across Batoko whilst pointlessly scrolling  browsing through Instagram. The prints of the swimwear stopped me in my tracks – “James, holy moly, loooooook, these swimming costumes! They are so pretty – if only I’d seen them before holiday!”. Our big holiday may have been and gone, in a flash, but a swimsuit like one of these certainly wouldn’t be! I went on to look at the Batoko profile, first point of call – are they UK based? YES – Batoko were founded  off the North West Coast (as in, where we now reside… ish).  Before my second point of call (price), I was again, stopped in my scrolling tracks… these swimsuits are RUBBISH?! They’re actual RUBBISH!

No, no, it’s not what you think! They’re still epic swimming costumes… but even more-so now  that I know they’re made from ACTUAL RUBBISH that has been dished from our ocean. This brand are actively protecting our marine life. This isn’t just cool or ‘neat’, this is revolutionary.

Here is what Batoko say, in their own words:

Living by the sea, plastic pollution is something we witness everyday on our local beaches. Plastic bottles, bags, cups, straws, food wrappers, balloons, containers, toys, polystyrene, fishnets, ropes, textiles and micro-plastics. You can bet that every item of plastic you can think of is in the sea and with each tide comes a stark reminder of an issue that is otherwise out of sight, out of mind.  

“We create high quality swimsuits that are not only flattering and fun to wear, but are helping change the world for the better”.

Of the 300 million tons of plastic that’s produced globally each year, it’s estimated that less than 10% of this is recycled, with an astonishing 8 million tons of disposed plastic waste entering our oceans annually. The greatest issue with this is that plastic doesn’t degrade. Once we’ve made it, used it and binned it – it stays with us, breaking down into smaller toxic pieces that pollute our environment for generations.

The Batoko Mission

We’re part of a positive process that is attempting to clean up our oceans and help reduce the negative impact of plastic on the environment. We want to show that slowing down the production of new plastic materials in favour of using existing sustainable resources, is the way forward.

“All our swimwear is 100% recycled from plastic bottles, fishnets and post-consumer waste such as carpets and other textiles. Recycling helps reduce energy usage, reduce consumption of new raw materials and reduces air and water pollution (from land fills and marine waste)”.

Our swimsuits are printed digitally which is an ecological printing method designed to reduce water and waste. Our inks are free of harmful chemicals and we consciously print the designs onto the fabric after it’s been cut to minimise production waste. Our fabric is vegan, too!

Marine Conservation

We are a proud member of the UK’s leading marine charity – the Marine Conservation Society (MCS). The MCS work to ensure our seas are healthy, pollution free and protected. To date they have helped pass a number of government legislations such as the 5p plastic bag policy, gained protection for endangered Basking Sharks and secured 50 marine conservation zones in English waters. MCS organised beach cleans have also removed 6 million pieces of litter from UK shores. Each year a proportion of our profits made from our recycled swimwear go to supporting this amazing organisation, helping to ensure a healthier future for our oceans.

 

 

Conscious Fashion

Rather than adhere to the pressure of a disposable, fast-fashion culture, we are going against the grain; consciously keeping our collections small and introducing new designs at a slower and much more sustainable pace that’s kinder to the planet and the people that make them. This also allows us to focus on quality and the individuality of each swimsuit design, enabling us to tweak and improve along the way – ultimately putting the value back into clothing and keeping the Batoko spirit alive for years, not just a season.

The People

We work with an audited factory in China that takes necessary measures to avoid both environmental degradation, along with following and respecting the labour principles set out in the BSCI Code of Conduct which ensures a fair and safe working environment for all it’s workers. This ethical business behaviour ensures that all workers have increased awareness of both their labour rights and human rights, along with access to grievance mechanisms if they feel their rights are not being met. BSCI principles also include fair pay, no forced or bonded labour, no child labour or workers below the legal minimum age, decent working hours (observed by law), no discrimination and equal opportunities. We feel a great amount of responsibility to maintain a stable business relationship with our supplier, which is turn gives the factory a reason to invest in continuously improving it’s working conditions.

“We’re Rubbish. Literally”.

Sustainable Materials

We use recycled and sustainable materials wherever we can. For shipping, we use 100% recycled poly packaging from Eco Enclose. Eco enclose recycle their mail bags from post-consumer and post-industrial plastic waste, giving new life to material that has already been used rather than it ending up in landfill or in our oceans. They are the most minimal packaging option in terms of size and weight; lighter than their paper counterparts, so more energy efficient. We ensure that the mail bag fits to size with no excess space, essentially working as a protective sleeve for your swimsuit during transportation, nothing more. The mail bags have an extra strip which allows you to reuse the packaging. As they are recyclable, you can pop it in your recycling bin after you’ve finished using it to ensure that it get’s a another new life after use.

Join The Movement

Keep in the loop by following us on instagram or by joining our newsletter. We’re obsessed with our customers photos (or ‘postcards’), so don’t hesitate to tag us @batoko if you wanna show off your awesome new recycled swimsuit, we like to show you off too!

 

—–

I MEEEEEEEEAN!

How absolutely amazing is this? This is more than just a fad… a ‘fashion with a conscience’ trend, that we so often see in passing; that sadly doesn’t continue after the trend has frazzled out. This is something really quite major. And I’m so excited by this brand and its ethos. I just can’t quite believe how brilliant it is.

I briefly touched upon our recent horrific experience regarding global  sea-life during our trip to Florida. I wanted to do something for the better in support of our incredible oceans… well, I am completely aware that this is just a small step to ‘helping’ the cause, but its better than nothing, right? And such a brilliant step in the right direction.

Please do follow BATOKO across their socials:

Web: www.batoko.com

Instagram: @BATOKO

Facebook: /batokoswimwear

Twitter: @BatokoSwimwear

And without further ado, here are my Top 3 pieces from their online collection(s). Some pieces are in the SALE, so be quick!

Wild Cat batoko
WILD CAT SWIMMING COSTUME // WAS £40, NOW £30

 

BATOKO BANANA LEAF
BANANA LEAF  SWIMMING COSTUME // £40

 

BATOKO Orca
ORCA PRINT SWIMMING COSTUME // £40

 

 

I want to finish this post by saying THANK YOU to the wonderful people at Batoko. Thank you for creating something so extraordinary, so special and so important.

Peace & love
C
✖✖✖

DISCLAIMER // This post is absolutely not sponsored By or affiliated WITH BATOKO, in any way shape or form, I just had to share how awestruck I am by thIS INCREDIBLE ETHICAL brand. Please check them ouT!

Web: www.batoko.com // Instagram: @BATOKO   // Facebook: /batokoswimwear // Twitter: @BatokoSwimwear