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BRAND IN FOCUS // Topshop x STRANGER THINGS Collaboration

AN EXCLUSIVE COLLECTION

Ahead of Season 2, Stranger Things is having a fashion moment. Be first with the trend and discover our exclusive, limited-edition collection of retro-inspired tees and sweatshirts (think beyond jeans and trainers, and style yours over floaty blouses and dresses or tucked into a velvet mini skirt).

As part of the TOPSHOP & TOPMAN exclusive partnership with Netflix, they have also transformed Topshop Oxford Circus into a Stranger Things-inspired world.

 

The Byers’ living room

Flickering fairy lights, an alphabet scribbled onto floral wallpaper and a glitchy TV screen… It can only be the Byers’ iconic living room, brought to life in one of the store’s main windows on Oxford Street.

Hawkins lab

Are you telekinetic just like Eleven? Test your superpowers in Hawkins lab, set at the front of the store.

Castle Byers

Will’s hideaway is complete with a cassette player blasting “Should I Stay or Should I Go” by The Clash, a JAWS poster and messy bunk bed. You can find it on the first floor at Topman.

The Arcade

Step into the Arcade on the lower ground floor to win big or head to the Upside Down if you dare…

Walk the corridors of Hawkins High and discover Nancy’s locker, as well as a shrine to Barb.

It looks bloody brilliant, doesn’t it?

Be sure to get down to Oxford St asap though, this special instore experience is only open until Tuesday 31st October!

Not in London? Head to Topshop Liverpool, Birmingham or Manchester Arndale for Stranger Things 2 window art, Hawkins High lockers, giveaways, Stranger Things merchandise and exclusive tote bags if you spend £60 or more.

Check out my favourite pieces from the collaboration below – and don’t forget Barb to settle down tonight for the Season 2 premiere!

SHOP >> STRANGER THINGS T-shirt //  £20
SHOP >> THE BOOK OF BARB // £9.99
SHOP >> BIKE SWEATSHIRT // £32

 

 

 

 

 

 

 

 

 

 

 

Shop the entire collection instore and online here >> TOPSHOP x STRANGER THINGS collaboration.

Will you be watching the Season 2 premiere tonight?

C
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BRAND IN FOCUS // HUSH

HUSH are a clothing brand aimed at women of all ages who like fashion but are not a slave to it, who want to look good but don’t want to spend ages doing so, who want to be comfortable but not at the expense of style.

Australian born, Mandy Watkins is the creative director and owner of HUSH, having started it back in 2003 from her kitchen table with a laptop, a single phone and the perfect amount of optimism that she could start her own clothing label.

Just over 10 years later, her business has gone from strength to strength. Its “uncommercial” approach – which accompanies some very commercial product – is what sets it apart. Spotting a gap in the market,  Mandy initially launched Hush as a nightwear and loungewear brand. She had the idea she could suggest films for people to watch, and sell hot chocolate and blankets, to “make it more of an experience”.

HUSH now offers several categories, including daywear, swimwear, footwear and accessories.

I could quite easily buy EVERYTHING that HUSH design, testament to their conscious attention to detail of what the modern woman wants & needs. All pieces are made with a classic quality, meaning they’ll transition from season-to-season, and indeed, from year-to-year. Clothing is designed to be comfortable AND wearable. Accessories are used to enhance an outfit, with small leather goods and scarves taking a good focal point for Autumn/Winter. The Jewellery collections are simply beautiful – minimalist, yet eye-catching – almost all designs being made in both Gold or Silver, to suit your current wardrobe.

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As the HUSH AUTUMN/WINTER 2017 collection has just launched, I thought I’d share some of my absolute favourite pieces. These will also be available to purchase in The Never Knowingly Concise Shop, along with a few extra bits! Let me know what you’re coveting in the comments section below or over on IG.

CLICK TO SHOP >> Lightning Bolt Jumper // £85

 

CLICK TO SHOP >> Andes Bell Sleeve Top // £89

 

CLICK TO SHOP >> Leopard Fur Coat // £220

 

CLICK TO SHOP >> Hera Maxi Dress // £149
CLICK TO SHOP >> Mini Tassel Earrings // £35
CLICK TO SHOP >> Lightning Necklace – Gold // £42

 

CLICK TO SHOP >> Tansy Dress – Green // £65

 

CLICK TO SHOP >> Majestic Star Trainer – £169

C
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BRAND IN FOCUS // ALEXACHUNG by Alexa Chung

Having always been a fan of Alexa Chung’s style (since waaaaay back the golden ages of the T4 days), I was looking forward to the launch of her own fashion label, ALEXACHUNG. Alexa, is of course no stranger to fashion design, with a decade of experience to her name, for brands such as MADEWELL, Superga and Marks & Spencer. But this is the first time we can really see what Alexa wants us to wear – the ‘proper’ designs and concepts by Alexa herself. And having looked at her 150 piece range, I can confirm that “its sooooo Alexa“. You can see that Alexa is heavily influenced by her favourite cities (New York & Paris) with an added bit of her wicked British humour to boot.

Shop my favourite pieces that have so far launched from the debut ALEXACHUNG collection below and via the NEVER CONCISE SHOP.

 

Tiered Garden Dress
CLICK TO BUY >> Tiered Garden Dress // £565.00
George Sweatshirt
CLICK TO BUY >> George Sweatshirt // £175.00
Kick Flare Jeans
CLICK TO BUY >> Kick Flare Jeans // £230.00
 Zip Front Dungarees
CLICK TO BUY >> Zip Front Dungarees // £300.00
 I LOVE YOU, I HATE YOU T-SHIRT
COMING SOON >> I LOVE YOU, I HATE YOU T-SHIRT // £95.00
Platform Clogs
COMING SOON >> Platform Clogs // £300.00

MORE ABOUT // ALEXA CHUNG

ALEXACHUNG  returned from New York this year to creatively direct a business distinctively tied to her British roots.
At the heart of the brand, Alexa’s vision: to create clothes that people want to wear. Combining Parisian chic with a New York edge, as well as the very British sense of humour, it is inspired by everything from Jane Birkin’s insouciance to David Hockney’s stripy sweater.

ALEXACHUNG prides itself on its unique approach to making clothes, combining distinctive fabrics and prints with classic tailoring alongside more feminine designs. The result is a carefully considered, alluring combination of prim, racy and rock ‘n’ roll, where frivolous party pieces interact with grown-up tailoring and classic silhouettes.

ALEXACHUNG will produce four in-season collections per year internationally, with stockists in over fifteen countries.