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EVENT | Celebrating 80 years of iCandy.

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A few months ago I was contacted by iCandy; it was all a little bit secret. I was intrigued, excited. Then a few weeks ago I received the most wonderfully presented envelope, in the post, that I’d seen in a long time! Inside was even better, an invitation to the  iCandy 80th Anniversary event on Tuesday 10th September, at superb events venue, One Marylebone, London.

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I was thrilled to be invited and of course made that RSVP shortly after.

Looking forward to the event, I made my journey into London early so that I could meet my OH and he could then take Mr Eli for some lovely food and then home for bed. I arrived at One Marylebone just a little after 6:30pm, where I was greeted with the warm welcome of event staff, a red carpet and a truly eye-catching iCandy facade, laden with vibrantly coloured parasols!

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Upon ticking my name off the guest list, I was ushered upstairs; where I was promptly handed a glass of Moët & Chandon and walked around the show space that displayed all the beautiful iCandy designs to date.

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I paid particular attention to the newest model, the Apple2Pear, as I hadn’t yet seen it in real life. I was astonished at the versatility and function of the design. Coming in 7 different colours, I am drawn to the Chilli and Raspberry Blue colourways. This is definitely the perfect travel system for when your family grows.

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So as the drinks flowed and the very tasty canapés were devoured, the time had come to head downstairs for the show to really begin! I was shown to a magical room filled with all things ‘woodland’, including a huge tree.

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I was seated on front row, or FROW as you fashionista’s will refer to it these days 😉 Once everyone was seated we were treated to the most amazing sounds of Whinnie Williams – voice like an actual angel!

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Other familiar faces to FROW were Imogen Thomas, Grace Woodward, Jasmine Guinness and Jodie Kidd. We were then introduced to iCandy‘s Managing Director Martin Boyle and joint CEO’s the Appel Brother’s themselves. It was incredible listening to men with such passion for their work – and their teams. I was in literal tears during the speeches. A new partnership between iCandy and The Lullaby Trust was also formally announced; and a cheque of £5,000 was given to the trusts’ CEO, Francine Beats. iCandy have teamed up with ex-Mulberry designer, Janet Collin, who has created a special new changing bag; the Emilia bag. £10 from the sale of each bag, will be given to The Lullaby Trust.

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Following the speeches was a fashion show, previewing the 2014 collection. New flavour packs in bright colours, upgraded designs (including a black chassis) and fashion-conscious handbags.

The highlight for me was the big reveal of the forthcoming new model to the iCandy family, The iCandy Raspberry. Of which, I was in actual awe – both during the catwalk show and post-show, where I stood for a good 30 minutes watching the hands-on demonstration, showing us all the multitude of ways the pushchair can be flipped and changed around, as well as folded up. The iCandy Raspberry is a stunning piece of innovative design, in form and function. The design is very, very neat, lightweight and stylish. The iCandy Raspberry is suitable from birth, but does not have a carrycot! Brilliant! There is however a very snuggly newborn “Pod” that will keep your brand new arrival warm, cosy and most importantly, secure. This pushchair has been designed for the city-dweller, someone who needs a pram that is adept in crowds and along city streets, lightweight to get up stairs and on public transport, but it’s also pretty darn cool too! The best-looking pram I’ve EVER seen – and we’ve seen A LOT of prams! This design can lay completely flat, but also reclines for older children; it’s also forward and parent-facing. Bonus. I also want to mention that I was shocked at how small the Raspberry was when folded, it’s tiny. We currently have an iCandy Strawberry and although it folds down well, we do struggle to get it in and out of the car – and it does take up pretty much the entire boot of our VW Polo. The Raspberry would give you back your boot, if you’re in the same situation!

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I also loved the large shopping basket on the iCandy Raspberry, which features a ‘glove compartment’ as I fondly like to call it. The hard case could house your raincover, keys, phone etc, great for keeping your valuables out of sight. The iCandy Raspberry will come in around 7 new colour flavour packs, names to be confirmed. But the colours that were displayed were just stunning. I want them ALL! I love that you can swap and change the colours around – so versatile.

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After the demonstration I headed over to the cupcake table, passing the very lovely ’80’ cake and took 2 cupcakes home. One for me with a midnight cup of tea and one for OH, who’d had a tough evening with Mr Eli. We both really appreciated those delicious cup cakes, believe me! I also thoroughly enjoyed my lovely iCandy goodie bag filled with lots of lovely catalogues, magazine, leather-bound note book, mug, pen and yummy chocolates!

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What an absolutely amazing evening was had by all. I just want to say a BIG THANK YOU to iCandy for inviting me to the event. It was wonderful to meet the brains behind the brand and to experience the passion of everyone involved.

MM.

 

PS – Apologies for the rubbish quality of some of the photos. The show was very quick-paced and the lighting changed frequently. Plus, to be fair, I need a new phone!

 

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Our iCandy Strawberry: Seat unit/Stroller and Carrycot.

**Quick warning, this post is quite photograph heavy**

We had looked at lots and lots and lots of reviews of travel systems, push chairs, strollers, joggers, car seats – everything! We came to the conclusion that we *needed* the iCandy Apple. No, not because we’re massive Apple fans… but because iCandy products are the most innovative, easy-on-the-eye and well received. Also, it’s quite important to us that iCandy is a British brand – we’re massive supporters of all things heritage, so this was also a key selling point for us!

Upon further investigation, we found that the iCandy Strawberry was due to be released – after much anticipation. We watched a ton of videos from trade fairs and Which, along with reviews, and decided that we now *needed* the iCandy Strawberry. We called up John Lewis dozens of times awaiting the delivery of it to the shop floor so we could look at it in real life. FINALLY, it had arrived at the Oxford Street store, so we dashed down after work to have a butchers.

We were not disappointed – but knew there was a waiting list and all products that were being delivered, were going straight to customers who had pre-ordered, months and months and months previous.

We looked at a handful of forums and spoke to iCandy stockists and found that we were likely to have a 3 month wait. So we thought, ‘sod it, let’s get it ordered’. So at just 12 weeks pregnant, we ordered the entire package from John Lewis in Stratford. We just wanted to keep it simple colour-wise, black goes with everything – and is unisex. So we ordered the seat unit (£450) and seat unit flavour pack in Assam (£75) along with carry cot (£95) and carry cot flavour pack in Assam (£75).

We were told that we’d get a phone call when everything was in stock, ready for dispatch. Personally, I thought it would be longer than the 3 month wait… judging by conversations around the amount of pre-orders and the length of time it takes to dispatch to the stockist – for the stockist to then dispatch to the customer directly. Just 3 weeks later we got a phone call saying that all items would be delivered in a further 3 days time! We couldn’t believe it.

But hey, I did say we were organised, didn’t I? 😉

So, obviously, at just 24+1 weeks pregnant, we haven’t given it a proper test drive yet. But check out the pictures. We’re chuffed with it! Will have to follow up on this post when Baby Boy actually arrives! From driving it around the house, I can confirm that it is smooth, easy to manoeuvre and quite light. The iCandy Strawberry comes with ‘memory’, meaning that it can be folded with the seat unit attached still – it will then unfold back into the same position before it was folded.

What’s in the box? iCandy Strawberry Chassis, Stroller seat unit, bumper bar, wheels, rain cover and instructions/warranty.

What’s in the box? iCandy carrycot, bumper bar, rain cover, instructions/warranty.

Carry cot attached, with bumper bar. The carry cot features the Assam flavour pack – hood and cover.

Stroller, rear facing. The stroller features the Assam flavour pack – hood and seat cover.

Stroller, front facing.

Folded, free standing, with stroller still attached.

Folded, laid flat with stroller still attached.

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We’ve also ordered the Maxi Cosi Cabriofix car seat from Amazon, which attaches to the iCandy Strawberry chassis. You need to purchase the Maxi Cosi Cabriofix adapters (£30) however!

The complete iCandy Strawberry Travel System that we purchased above came to a total of £725 from John Lewis. We still need to purchase a the Parasol (£25), which can now be purchased online at JohnLewis.com

MM.

 

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The first outing for Baby Harper Seven.

  

When we first heard that the rumours of a Beckham Baby Girl were true, we were beyond excited! 3 boys and finally a precious baby girl! Strange names aside, Harper Seven is absolutely beautiful. The Beckhams took their bundle of joy for a trip out in the LA sunshine yesterday. Just look at her squidgy face! Harper is ofcourse, destined to be an absolute heartbreaker – just like her Dad ;o

Couldn’t help but notice that The Beckhams have opted for an iCandy Apple, teamed with a Maxi Cosi car seat. This travel system is vast becoming the celebrity baby must-have.

What travel systems are you currently rating? Did you have the iCandy Apple first? What additional accesories do you recommend?

MM.