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BRAND IN FOCUS // ETTA LOVES

 

BRAND IN FOCUS // ETTA LOVES

You may, (or may not), remember that back in 2017 I used to run a Q&A segment,   “NEVER CONCISE CHATS“, where I would chat to the founders of businesses or services, who also happen to be parents. One of those chats was with none-other than Jen Fuller of ETTA LOVES. You can read our original chat, here >>> NEVER KNOWINGLY CONCISE CHATS TO // JEN FULLER | @ETTALOVES

Since Edie was born in August, we’ve used ETTA LOVES products with such great success! So, I just had to write a Brand In Focus post on all the amazing items that we’ve been able to test in real life.

 

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Who is ETTA LOVES?

I love to champion a family-run business and ETTA LOVES is precisely that; founded from the sofa by Jen Fuller whilst feeding her first-born daughter, Etta. Jen quickly realised that a 4 week Etta’s gaze was locked onto a black and white jumper she was wearing – it was the first thing her daughter had concentrated her focus on, that wasn’t a face.

Something clicked and the ETTA LOVES creativity began. All of the ETTA LOVES range is carefully designed with actual science.

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“Babies are born with fully formed eyes however they are not born with the ability to see clearly. This develops with time through practice and the forming of critical eye-to-brain connections.

Because of this, at birth babies are attracted to high contrast, large scale patterns but as the weeks and months go past their vision improves steadily and the world starts to appear in more vivid detail and colour.

At Etta Loves we use the knowledge of what babies can and can’t see at various stages of their visual development to design patterns that support their incredible discovery of the world around them. It’s why our patterns are often described as magical, as babies are calmed and mesmerised as they try to make sense of the fascinating shapes and contrast before them”.

Your baby is, quite literally, spellbound by science with the ETTA LOVES designs. The range started with Muslins as Jen knew how you ALWAYS need one (or two, or three!) on hand at all times.


 

CLICK TO SHOP >> 3-PACK ANIMAL PRINT MUSLINS

We have this 3-pack of Animal print muslin’s – and they’re the ultimate multitasker! Not only are they mega soft (that Bamboo-Cotton is magical in its own right!) but they’re mega functional too. Use them as usual for spills and snotty noses and for when you need those moments of calm. I can’t recommend these muslin’s enough! Even after washing what feels like a million times, the quality is still the same. Edie was completely taken by the prints straight after they were out of the box – they’re the first things she’s learnt to focus her gaze with. The Etta Loves magic knows no bounds here!  We tie the muslins to the side of the play gym/pram/cot/back of the car seat to keep Edie mesmerised (which also gives us a few minutes peace to sit down and drink that hot cup of tea – which is so important!). The science behind the designs is really quite something – they catch the eye of everyone we come into contact with, so the print also works on adults too! Stylish AND scientific, you can’t get better than that!

 

 

 

 

 

 

 

 

 

 

 

 

 

What ETTA LOVES say:

Triple pack of super-soft sensory muslin squares in high contrast black and white patterns. Designed to the millimetre to support babies’ cognitive and visual development between birth and around four months.

The ultimate multi-tasker also delivers sensory calm through our scientific patterns.

Pack includes 1 x zebra, 1 x starfish and 1 x Dalmatian design presented in our stylish box packaging.

Each muslin is 60cm x 60cm.

Made from: 100% viscose from bamboo.

“Muslins are so omnipresent for the first year of life, and beyond, so when you add in how multi-functional they are and the close proximity they come to a baby’s face it made sense to start there and make them do something far more valuable than just mop up baby yuck!”

JEN FULLER, FOUNDER OF ETTA LOVES

Eli is 7 and still uses a muslin for spills or when he’s got a cold – proof that this is product that you’ll be using for a long time after those new-born day’s are over!In times where we need to think and buy in more eco-friendly ways, its a good job that the muslin’s are designed to last – and even better when a muslin is as stylish as the ETTA LOVES designs.

 

click to shop >> NEW ZEBRA KNITTED BLANKET

We absolutely LOVE this knitted blanket in zebra print and wish it was made in adult sizes for us too! I’ve never felt a softer knit, which Edie loves to snuggle into. It has a gorgeous hand-feel, which hasn’t decreased since washing several times – just superb quality. We love how the science behind the design keeps Edie calm as she begins to drift off to sleep. It looks looks mega cool in the pram. It would make a great newborn gift too!

 

 

 

 

 

 

 

 

 

 

 

 

 

What ETTA LOVES say:

Our first knitted blanket delivers super-soft sensory stimulation, for calm snuggles at home or on the move.

Our zebra print is designed to support babies vision from birth to 4 months old.

Soft, snuggly and sensory knitted blanket in high contrast black and white zebra print. Designed to the millimetre to support babies’ cognitive and visual development between birth to four months.

Perfect for in the home or on the go, keeping snuggly and calm at the same time.

100cm x 80cm with black edge (white edge on reverse) in our stylish box packaging.

Made from: 100% cotton.

Image may contain: one or more people, stripes and baby

CLICK TO SHOP >> ZEBRA COMFORTER

Much like the muslin’s, during a meltdown, we can guarantee this Comforter calms Edie. The print, plus the soft bamboo cotton against her cheek, immediately mesmerises her to sleep. We’ve washed ours plenty of times now and again, it still looks and more importantly, FEELS, brilliant.

 

 

 

 

 

 

 

 

 

 

 

 

 

What ETTA LOVES say:

Super soft, super cute comforter in clever zebra print that your baby will want to keep in their hands and near their eyes. Babies not only love the clever zebra pattern but will also fiddle with the cute floppy zebra ears, providing an additional sensory experience.

Our zebra print is designed to support babies visual and cognitive development from birth to around 4 months old.

40cm x 40cm double lay knotted muslin.

Made from: 100% viscose from bamboo.

CLICK TO SHOP >> ANIMAL PRINT PLAY-MAT

reversible: 0 to 4 months and 5+ months

I was first of all struck by the stylish look of this play mat as it fits in perfectly with our decor – but its actually the science and design consideration of this product that mesmerises me (never-mind Edie!). The fact that the design is illustrated so carefully for brand new baby eyes is a real winner for us – its made Edie cope so much better with tummy time- she loves this dalmation print, her eyes widen and she is immediately transfixed! Really wish we’d had this for Eli 7 years ago as he absolutely deplored tummy time! The mat allows us time to get on with bits around the house or EVEN sit down for a few extra minutes while Edie is captivated by the monochrome print. We also love that from 5 months the mat can be turned over to further the eye development with the colour side – how clever is that?!

The mat itself is really soft, a great size and has lovely padding for the comfort of your babe. It rolls up easily for storage and carting around when travelling. Oh and you can whack it in the washing machine too – which is very important – as all new parents will understand!

 

 

 

 

 

 

 

 

 

 

 

 

What ETTA LOVES say:

Our playmat provides perfect stimulation for tummy time and playtime. Reversible dalmatian (0-4 month print) and leopard print (5+ months) in soft organic cotton with a comfy padded fill.

Designed specifically to support babies’ visual and cognitive development throughout their first year.

The pattern also encourages your baby to use their back, neck and shoulder muscles (helping them prepare for rolling and crawling) as you’ll notice them trying to push up to make more sense of the print before them.

Comes in our gorgeous box packaging with a band to hold the mat together when rolled up – making it perfect for home and away.

Size: Circular – 1m diameter

Made from: Outer – Organic cotton. Inner: Polyester padding

Machine washable to make your life easier too.

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“OUR MAGIC IS BY DESIGN, NOT CHANCE”

“From the colours we use, the scales within each pattern and the placement and space between each shape, everything is designed on our consultant Orthoptist Laura’s recommendation to support your baby’s visual and cognitive development.

As a result, our patterns will look different to your baby from week to week as their vision develops. This is the magic of Etta Loves and what makes us unique in the world”.

JEN FULLER, FOUNDER OF ETTA LOVES

So as you can now tell, we’re big fans of ETTA LOVES in our household. We can’t recommend all of these products enough. They would all make great gifts for loved ones. And remember when you buy from a small business, you’re supporting a family. And that always feel’s nice. Even better when the products are this clever and functional!

What Jen has created is really quite extraordinary – especially for such a young and small brand! What ETTA LOVES has accomplished in the 3 short years that its been going is amazing and I honestly can’t wait for the new products to launch next year. Jen, you and your team of specialists are so very clever and you have helped a lot of families and babies learn and grow. That is really quite epic!

C
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THE ETTA LOVES TEAM

JEN FULLER – FOUNDER

Founder of Etta Loves and mum to Etta and her little sister Uma. I started this business to give parents the gift of calm and babies pure wonder through our sensory patterns. I want to make everyday moments easier, calmer and super sensory.

LAURA – ORTHOPTIST

Mum to Sophie and Thomas, Laura has 20 years’ experience as an early years orthoptist (or specialist in children’s vision development to you and me). She has provided in-depth knowledge of the first 12 months of a child’s visual development, to ensure that every pattern, colour and scale we produce is led by science to delivery the sensory magic.

SHRUTI – DESIGNER

Jen met Shruti through NCT. Shruti is a phenomenal designer. She’s the super stylish one in the group, whose baby Kiran looked effortlessly cool since day dot. Once Jen and Shruti agree on the theme and style of a new pattern, she uses Laura’s expert input to create the stunning designs.

SAMIA

Samia has a wealth of experience in the children’s wear market, so brings her unique knowledge to the team to help grow and drive the brand forward. She is also critical in helping Jen make product decisions and giving the confidence to reach for the stars

THE ETTA LOVES STORY

Sat on my sofa with a heap of mucky muslins by my side, I realised that 4-week old little Etta was staring at my top. It was the first thing I’d noticed her actively trying to focus on and unsurprisingly it was a simple black and white pattern.

After a month of trying to rotate black and white clothing (which got both difficult and boring) this got me thinking; why aren’t the most seen items by babies designed to stimulate them and capture their attention? And why wouldn’t you use medical knowledge of babies’ visual development to make them the best that they could be at doing this? And while you’re at it they should be stylish.

Etta Loves was created to turn everyday essentials into sensory sensations, by using the science of what babies can and can’t see to create clever and stunning patterns. The result is that babies are mesmerised and supported in their visual and cognitive development, whilst parents benefit from a priceless moment of calm.

 

*Some words taken directly from EttaLoves.com to ensure information delivered is correct.

For clarity, I was kindly #gifted all products that are highlighted in this post above, by ETTA LOVES.

This is not a sponsored, paid post or an ad and I was not obliged to write this blog post or link back to the ETTA LOVES website. I only shout about items that I genuinely believe in, so be safe in the knowledge that I’m in love ETTA LOVES as much as Edie is!

 

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PREGNANCY MUST-HAVE’S // THE PREGNANCY PILLOW

I asked the question – Can you recommend a brilliant pregnancy pillow please? – to my IG stories following. The top three answers were:

BB HugMe Pillow – RRP £138

 

 

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DreamGenii – RRP £50
ClevaMama Pillow – RRP £90

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


 

I wanted to wait until post-12 week scan to order, because I still had pregnancy anxiety. After a lot of further research, and although the most expensive of the pillows we looked at, post-12 weeks we ordered the BBHugMe Pillow in the luscious Dusky Pink colourway. (The pillow also comes in several additional colours – there are also additional spare colours available too – I’ve added these all to my SHOP. CLICK HERE). We felt there was more than enough evidence to suggest it was the best one for me – plus it could be used post-partum with the babe being able to relax on it/Eli being able to relax on it/us being able to relax on it, as well as a support whilst feeding.

bbhugme makes mums and babies happier, through a simple idea: a pillow for support to sit, lie and sleep comfortably throughout pregnancy and early childhood.

 

We managed to get quite a good deal on the pillow by going via Topcashback and then had a promotional code for Jo Jo Maman Bebe itself! The pillow looks great in the bedroom, it really doesn’t look out of place aesthetically – like my old one did – it looks like its just a luxury additional pillow! It also looks smashing on the sofa, where I have been using it more frequently when laying watching TV (when I’m not swaying on my Yoga ball of course).

 

I’m now 30 weeks pregnant and I can quite honestly say that this pillow has changed my life. Nay, it’s changed the life of Eli and indeed, James too! We all absolutely love it.

 

At 30 weeks, I’m currently up once in the night for a toilet trip – by this point with Eli, I was up several times. I’m not saying this scientifically, but from my experience, I’m going to put my excellent (current) bladder routine down to the BBHUGME Pillow. The way it supports my bump and pelvis MUST be working alongside in support of my bladder too.

And whats even better is, I get so comfortable, so easily and quickly, that I’m drifting off to sleep in a much more relaxed way too. I’ve often had to read/watch TV/listen to music to fall asleep – I’ve always need distractions to ease me off – but not now! I can happily and proudly say, I fall straight to sleep, on my own, no distractions necessary!  I can see this pillow in bed with me for the long run… sorry James!

SO, to surmise, I’d say so far, this is the best pregnancy item that we’ve ever bought. Yes, its more pricey, but you cannot put a price on the comfort, support and peaceful slumber I’ve been able to get from the pillow this time. This pillow can be adjusted to just how you like it as the beads inside are flexible – this means the pillow will grow with all shapes and sizes throughout pregnancy and beyond. It comes with a carry bag if you’re travelling about – and guess what else? The cover is machine washable – praise be!

I cannot recommend this product enough! Currently pregnant? GO GET A BBHUGME NOW!

For product details, information on the design of this product and the experts behind the BBHUGME pillow, please read below.

C
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MORE ABOUT THE BBHUGME PILLOW

Developed by natural and medical health professionals

Bbhugme was created by three chiropractors from Norway, Hilde, Ann Kristin and Elisabeth, who shared a deep interest in chiropractic care of pregnant women, moms and babies. They saw many teary, sleep-deprived women who were suffering from pelvic and back pain before, during and after pregnancy. The three realised that the women needed even more support and care – a long-lasting, take-home solution that could support them beyond the care they get at clinics. This was the origin of the bbhugme pillow.

A better pillow

The three chiropractors got together with designers to make a unique pillow that mothers could count on for support. The pillow comes from focus on the details that mapper. The right shape, filled with a specific size and type of mirco-beads, gives sturdy, but flexible support for every body type. The pillow fabric is elastic, yet strong enough to avoid being ripped when used. Allergy- and eco-friendliness are also important. For nursing the baby, it helps if the pillow can be strapped around the body. Zippers and velcro aren’t soft enough, so we use a tie that allows mothers to remove and wash the outer sleeve.

The hard work that went into the design process was recognized in 2015, when bbhugme won “Best Design Award” from The Norwegian Centre for Design and Architecture.

Serving mothers around the world

From serving Norwegian customers, the company has grown and is now expanding into Europe and the USA. Sales through retailers, chiropractors and online are growing quickly. What remains the same is that we’re a company driven by professionalism, passion and care for the pregnant women and mothers that we created bbhugme for. It’s their stories of relaxation, contentment and comfort that have made this project worth it.

Meet the experts

bbhugme® products are tested and quality approved by out panel of specialists in health, motherhood and design. They know a lot about caring for women and new families. They’re also curious and caring, always out to learn more – and share what they know.

DR. HILDE TAVARES

DR. HILDE TAVARES

FOUNDER | CHIROPRACTOR

Hilde is an innovator, instructor, speaker, entrepreneur – and mother to three lively children. She’s practiced family wellness care in Norway since 2002 and has an advanced degree in musculoskeletal health in pregnancy and paediatrics.

“I’m passionate about supporting and caring for women and their partners through pregnancy, birth and infancy.”

ANN KRISTIN HOMDRUM

ANN KRISTIN HOMDRUM

FOUNDER | CHIROPRACTOR

Ann Kristin is a chiropractor, author, speaker and entrepreneur, who has dedicated her life to learning and teaching about conscious health decisions. She specializes in chiropractic care for pregnant women and children and breastfeeding support.

“I believe in enjoying family life to the fullest, through a natural and healthy lifestyle.”

TINE FJELDSTAD

TINE FJELDSTAD

PSYCHOLOGIST | PSYCHOTHERAPIST

Tine is a specialist in neurology and cognition for the female brain with hormonal influence. She runs a clinic in Oslo, offering

therapy for individuals and families, in partnership with other experts in pregnancy, yoga and holistic medicine.

“I’m dedicated to supporting and preparing pregnant women and new families for a new phase in their lives.”

ÅSA LIND MELIN

ÅSA LIND MELIN

MIDWIFE

In 25 years, Åsa’s nearly done it all, in midwifery, birth, pregnancy care, and women’s health.

She’s trained in baby massage and Shiatsu massage for pregnant women, worked in delivery wards, managed a private practice and operated her own midwifery practice, and counselled clients on pregnancy and birth.

“I help prepare families for the rollercoaster that starts with a new baby arriving in the home.”

 

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For clarity, this is not a sponsored or paid post – but does contain some Affiliate links.

I only shout about items that I genuinely believe in however, so be safe in the knowledge that I’m in love with this product!

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NEVER CONCISE HOME // LIVING ROOM // Mid-Season Update

MID-SEASON LIVING ROOM UPDATE

As we’re now in September (HOW, seriously, HOW?),  and Eli is back to school, I can finally get round to tidying up the house. I have a rather large wish-list of items I’d love for our home, of which I am continually adding to! Having rented for the 15 years we’ve been together, it sometimes feels like our home isn’t ‘home’ as we can’t ever rip up the carpets, or decorate with paints or paper, or add extensions or knock down walls etc. But by using accessories and furniture, we can certainly make the blank canvas that we currently call home a bit more like our own.

INSTAGRAM RUG - AFAR BERBER RUG - LA REDOUTE
LA REDOUTE // “THE INSTAGRAM RUG” // Afaw Berber Rug
£99.00
LA REDOUTE // WATFORD SHELF (SET OF 2) //
£76.00

 

 

 

 

 

 

 

 

 

 

 

 

Rugs are a great way to add texture, warmth and of course, personality to a room. I still adore the ‘Instagram Rug‘ from La Redoute.  The Afaw Berber style rug is off white, which is flattering to any colour scheme, but also hides a multitude of sins when you have kids running about – pristine white is a bit of a no-go in our house, that’s for sure!

LA REDOUTE // HIBA MAGAZINE RACK //
£65.00
habitat coralie side table
HABITAT // CORALIE // Side Table //
WAS: £150.00 – NOW: £75.00

 

 

 

 

 

 

 

 

 

 

 

We have a few leather and natural wood accents in our home. I made the coffee table we currently use from an older butchers block with black Dansette legs. So this Habitat side table would sit really nicely next to that.

COX & COX // SCANDI LOVE SEAT // Blush Pink Velvet
COX & COX // SCANDI LOVE SEAT // Blush Pink
£1,295.00

Can you ever go wrong with a bit of blush pink? We currently only really have blush pink accents in our main bedroom. But I love this COX & COX Love Seat so much, it would have to be in the living room!

made.com bex round circle mirror in black
MADE.COM // BEX MIRROR // Black
£99.00
made.com essentials clock black morley
MADE.COM // MORLEY CLOCK // Black
£10.00

 

 

How much of a bargain is this Made.com Clock? At just £10, this is a great  timepiece for the wall with a minimalist aesthetic, reminiscent of the beautiful Swiss railway clocks.

 DYLAN BASE habitat walnut lamp standard floor lamp stand
HABITAT // DYLAN LAMP BASE // Walnut //
£95.00
Buy Cowshed Limited Edition 20th Anniversary Double Wick Candle , 400g Online at johnlewis.com
COWSHED // 20TH ANNIVERSARY CANDLE // 400G £65.00
Uyova Amulet-Shaped Metal Mirror - LA REDOUTE
LA REDOUTE // UYOVA AMULET-SHAPED MIRROR // Metal //
£27.00
Cushion cover - Beige/Patterned - Home All | H&M GB 1
H&M HOME // CUSHION // Beige //
£19.99
Buy Umbra Trigg Small Wall Planters, White, Set of 2 Online at johnlewis.com
UMBRA // SMALL WALL PLANTERS // White //
£25.00

 

 

 

 

 

 

 

Cement Style Tall Planter next
NEXT // TALL PLANTER // Cement //
£55.00

I’m currently in love with Danish planters and I love the modern twist of Cement with these from NEXT (!!!! I KNOW!).

LA REDOUTE // TREBLA BASKET // Small //
£27.00
COX & COX // BOOT RACK // Black //
£65.00
Luxe Round Bamboo Drinks Trolley
OLIVER BONAS // DRINKS TROLLEY // Bamboo //
£395.00

 

Ahhh the beautiful bar cart of dreams from Oliver Bonas! I have a feeling this will be on my wishlist for a loooooooong time. This bar cart (well, initially the stunning vintage carts and trolleys of Soho House…) inspired me to make my very own bar cart – you can see my blog post on the DIY for this > HERE!

Abstract Framed Print
NEXT // ABSTRACT PRINT // Framed //
£35.00
Jett 6 Light Fitting
NEXT // JETT LIGHT FITTING // Black Metal //
£110.00
Florbella Scalloped Ceramic Vase
OLIVER BONAS // SCALLOPED VASE // Ceramic //
£27.00

 

 

 

 

Marble Ball Incense Holder
OLIVER BONAS // INCENSE HOLDER // Marble //
£19.00

 

BuyJohn Lewis & Partners Chunky Knit Throw, Natural Online at johnlewis.com
JOHN LEWIS & PARTNERS // THROW // Chunky Knit //
£65.00
Hush Linen & Room Spray | hush
HUSH HOMEWEAR // ROOM SPRAY // Linen //
£19.00

 

The Monet foot stool - Att Pynta
ATT PYNTA // FOOT STOOL // Rattan //
£245.00
Handmade Stoneware glazed plant hanger with bead detail
ATT PYNTA // STONEWARE HANGER // Handmade //
£35.00

 

 

IKEA FEJKA artificial potted plant
IKEA // FEJKA // Artificial Bamboo Plant //
£45.00

If you’re not so green-fingered, IKEA stock a brilliant range of artificial plants and flowers. I love this Bamboo, it looks really life-like in, er, real life.

Image result for Medium Fern in Crackle Pot marks
MARKS & SPENCER // FERN // Crackle Pot //
£49.50
Image result for Large Cactus in Crackle Pot marks - MARKS AND SPENCER - M&S
MARKS & SPENCER // CACTUC // IN CRACKLE POT
£49.50

 

OFFERS & PROMOTIONS

25% off everything code at La Redoute

25% off all home at La Redoute!
Code: SAVE25
Ends: 27th September 2018

CLICK TO SHOP

 

I like to move furniture about to give a fresh lease of life to a room – this is a a great way to change your perspective of a room without dipping into the bank. But if you had the cash at hand, what new Living Room items would you go for first? What are you lusting after?

#NeverKnowinglyConciseHOME

C
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BRAND IN FOCUS // &OTHER STORIES x HOUSE OF HACKNEY

Not shy of a good collaboration, one of my favourite fashion brands, &Other Stories has joined forces with one of my favourite interior brands, House of Hackney. Having looked through the entire collection, I can say its as bold and brash and opulent as you might expect!

This is a whole collection of summer must-haves that encourage a style filled with playfulness and extravagance. Founded in 2011 by wife-and-husband team Frieda Gormley and Javvy M Royle, House of Hackney is known for championing bold print and colour.

PS. Every look in the co-lab has been inspired by the zodiac, aligning each star sign with a maximalist summer style horoscope. Discover yours here.

Here are some of my favourite pieces.

&Other Stories x House of Hackney // Bag  – £35
&Other Stories x House of Hackney // Jacket – £110
&Other Stories x House of Hackney // Dress – £110
&Other Stories x House of Hackney // Mules – £79

 

&Other Stories x House of Hackney // Skirt – £79
&Other Stories x House of Hackney  // Swimsuit – £35
&Other Stories x House of Hackney // Dress – £69

 

&Other Stories x House of Hackney  // Culottes – £69
&Other Stories x House of Hackney  // Dress – £79

This collaboration will be available online and in selected stores from May 24th.

Make sure you don´t miss it by signing up for the &Other Stories  newsletter.

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Wife and Husband team Frieda Gormley and Javvy M Royle, House of Hackney, talk to &Other Stories.

How do you describe the spirit of the co-lab?

Like a heightened version of nature. This collection show how women are walking to the beat of their own drum. We want those who wear our pieces to feel wonderful, strong and feminine.

What’s the inspiration?

We’re inspired by Victorian psychedelia, in particular Victorian paintings with flowers that don’t exist in real life. Just exquisite flowers created from the painter’s imagination.

Is dreaming up flowers something you’ve tried?

Yes, actually, in this co-lab one of the flower prints is based on the poppy but the rest are flowers that don’t exist in real life. They’re heightened versions of blooms that nature in fact hasn’t created. Yet.

You’re influenced by the author Virginia Woolf, in what way?

The collection is influenced by the style that Bloomsbury artists, like Virginia Woolf, wore when going on country retreats or when she was meeting up with her artist friends around Bloomsbury. The Bloomsbury Group was a crew of true bohemians and free-thinking artists who had meet-ups around Bloomsbury, London, at the start of the 20th century.

How would you style the co-lab pieces?

We love the bohemian mood of the pieces. Playing with the proportions, like wearing the blue velvet jacket with one of the floral dresses. Throwing on a pair of the flat mule shoes, which feels very modern, adding accessories like the small bag with vintage zebra print. And why not tie one of the scarves around your head?

 

 

 

 

 

 

 

 

 

 

C

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BRAND IN FOCUS // TOPSHOP x Liberty Fabrics

Quintessentially British brand, Liberty, is world-renowned for its iconic prints. Recently launched, they’ve teamed up with TOPSHOP to rediscover the print archives, on modern designs.

This season, three designs from the archive decorate Topshop dresses, skirts and tops in fresh new colourways. Choose
between Elderberry, a hand-drawn berry pattern in blue, yellow and green rose, along with a scattered pansy print in pink and the familiar Capel print – a floral motif from the 1970s now in redesigned in red.

I do love a Vintage print – this Minimalism journey hasn’t stripped that from me (yet!). And these styles are so lovely and summery too. Team with a leather biker & ankle boots to finish the look.

See my favourite pieces below // all pieces from the collection are available in The Shop.

 

Topshop x Liberty // Skater Tea Dress | £59.00
Topshop x Liberty // Floral Sun Top | £34.00

 

Topshop x Liberty // Ruffle Print Dress | £59.00

shop now

C
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THURSDAY KIDS | Kids’ Style: 16/06

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• T H U R S D A Y. K I D S •
Feat some of my current faves:
✖️Bag // @tibaandmarl
✖️Tee // @nor_folk
✖️Hareems // @stitched_up_apparel
✖️Feet // @vans_europe

MM.

 

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Brand In Focus | Southwood Stores.

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Southwood Stores is an online concept store by Hayley Southwood, where you will find handpicked, quirky, Scandinavian influenced gifts and homewares. Hayley believes passionately about empowering women and has recently launched her own in-house label GRAY, celebrating strong women.

I first came across Hayley and her online shop back in 2013. (I can’t believe it was 3 years ago?! Time sure does fly with a toddler in tow!) At that time, Hayley was the only UK stockist of Hello Apparel; and I went straight ahead and ordered a HELLO Jumper from her, along with one of our most loved prints that sat in Eli’s bedroom, The Mountain Print by Clare Nicholson. I always loved parcels from Hayley, with the attention to detail of packaging and customer care; with some treats even winging their way over to Berlin!

Watching Hayley, via Instagram, over the past few years has been wonderful. Seeing how her little shop has grown and expanded with wicked new products and new brands, through to the launch of her very own clothing label: GRAY By Southwood Stores.  The ethos of Hayley and her shop is to be brave and follow your dreams. And she’s definitely succeeding there – having now opened her very own Southwood Stores showroom – where you can not only have a cuppa with the lady herself, but from here she also offers Social Media / Branding services with sessions operating on-site.

Details of showroom opening times are as follows:

Monday 10am-2.30pm
Wednesday 10am-2.30pm
Friday 10am-2.30pm
First Saturday of the month 11am-2pm

I could buy everything that Southwood Stores have in stock, but here are some of my current favourites hitting the top of my #MoMWishlist:

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WIRE MESH MEMO-BOARD (BLUE) – £55.00

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VINTAGE SCHOOL CHAIRS – £60.00

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PALM LEAVES – £55.00

Back to GRAY By Southwood Stores. Hayley worked really hard to find the right garments for her label – high quality and responsibly made. The slogan graphic prints are also locally screen-printed by a “woman owned business”. I think it’s fantastic that Hayley has stuck to her local roots here too – there’s nothing better than championing your local business community and spreading the love even further afield.

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The sweatshirts are super soft, wash well and have a really flattering fit. I went for the WARRIOR sweatshirt. Because, well, we’re all WARRIORS. “The strongest people are not those who show strength in front of us, but those who win battles we know nothing about”. This is something that resonated deeply with me – and I do feel like a proper WARRIOR when I’m wearing my sweatshirt. It’s more than just words, isn’t it? It’s about how these things make you FEEL.

On top of alllllll this, Hayley is also hosting a series of Conversational Meet-Up’s, of like-minded Women. The recent one looked brilliant so look forward to the next Event’s being scheduled. You can find the latest details and tickets, here. 

Hayley is a true inspiration and I look forward to seeing how Southwood Stores continues to grow and evolve! (Oh, and I can’t wait to have a cuppa with her in person at the new showroom soon!). Keep doing what you’re doing Hayley, everything about your being is amazing. Just remember to BREATHE (and get the kettle on!).

 

MM.

*NB: This is in no way a sponsored post. I just wanted to big up a Mama who I think is frikkin amazing*. 

 

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Love. Want. NEED: Bella Freud | The 1970 Jumper.

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London jewellery designer, Sheherazade Goldsmith, wearing Bella Freud at home: Credit The Telegraph.


I first saw this jumper around 2 years ago. It was being adorned by the likes of Kate and Alexa; and like my favourite fashion-people I’d also lusted after the monochrome version of the now infamous 1970 slogan jumper. Much to my family and mates’ disgust confusion dislike, we’re big fans of the 1970’s. Fans of the fashion, music and most predominantly, the design and (Mid Century) interiors of the era. So this jumper struck more than *just* sartorial chord with me. But then I saw a Telegraph article on (aptly named) jewellery designer Sheherazade Goldsmith, and she was wearing a red version of my favourite woollen piece. Be still my beating heart…

So from then, I lusted for the red colourway. The super-soft Merino Wool. The cut and design. The design itself takes its signature motif from a book clipping that Freud used to wear pinned onto a plain jumper.

I do have splashes of colour in my mostly-black wardrobe and I would tend to go for red or green, unless its a vintage or leopard print (or red or green variations of leopard print!) of course.

So the red 1970 Jumper by the lovely Bella Freud is firmly on my NEED list. More or less at the top.

If you so desire, you can own this seemingly cult classic by clicking the link here: Bella Freud at Selfridges.com

Which colourway would you go for?

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#MoMWishList

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About Bella Freud:

Freud was born in London, England. She is the daughter of Bernardine Coverley and artist Lucian Freud and great granddaughter of the inventor of psychoanalysis Sigmund Freud.

She is renowned for her signature jumpers Je t’aime Jane, Ginsberg is God and 1970. Fans of Bella Freud include Alexa Chung, Laura Bailey, Kate Moss and Alison Mosshart.

Bella launched her eponymous label in 1990. Her first collection featured sexy knitted dresses in bookish colours, mini tailored suits and a small selection of shoes and bags. Bella went on to win Most Innovative Designer at the London Fashion Awards in 1991 and produced a Super 8 short film ‘Day at the Races’ as an alternative to a fashion show. Bella’s second film ‘More Clothes’ directed by Kate Garner was shot on 35mm film and showcased the SS 1992 collection.

Seasonal catwalk shows followed, then in 1999 Bella began her fashion film collaboration with John Malkovich, co writing and producing three short films: Strap Hanging, Lady Behave, and Hideous Man. In 2001 Bella also collaborated with rock icon Anita Pallenberg on Memo, a limited edition magazine featuring the AW2000 collection, inspired by the film Performance.

From March 2000 to 2003 Bella consulted for British heritage brand Jaeger, rejuvenating their image and bringing British dressing to a younger audience.

Bella’s love of film continued and in 2013 she art directed the short film Je T’Ecoute, produced by Laura Bailey starring Lara Stone, which screened at White Cube Bermondsey. Bella’s directorial debut ‘Girl Boils Egg’ is a two minute film featuring Punk, commissioned by Nick Knight for SHOWstudio.com.

2013 also saw the development of the RTW collections and expansion into the beauty market. The Bella Freud Eau de Parfum collection was launched in 2014 and has gained a cult following.

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Brand in Focus | Nor-Folk.

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I have a natural affinity for Norfolk, with my long, long, long, long, long (etc) lost ancestor’s naming their own land in Norfolk with our very own family surname – Briston. But it was Nor-Folk, the brand, who I fell in love with on Instagram last year (@Nor_Folk). Not only is this a brand that is founded by a Husband-and-Wife design team, but its an effortlessly cool brand to boot. Fiona and Bobby, along with their super-stylish (and super-cute) son Stanley, live in the most incredible of homes;and together they are The Nor-Folk. They’re a design-led lifestyle brand, who design and print their own clothing range, collaborate on Homeware & Gifts and feature local Norfolk contributors on the Journal.

As someone who has a very definite WORK HARD attitude, in all things in life, I thought that the  ‘Work Hard’  Adult Tee was a proper piece of me. Of course, I found the #Twinning combination of ‘Play Hard’ Kids’ Tee completely irresistible and ordered both as soon as we were finally moved in Berlin. (Play Hard, a perfect slogan for my little one who cannot wait for play time!).

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Eli was given the ‘Hello’ Tee as a gift from our lovely friends at Christmas (lucky boy!). Sadly, it wasn’t quite the right size. So I got in touch with Fiona (who I didn’t expect to be working over the festive period) and she replied at lightening speed. As the tee was purchased in the UK, but we’re now in Berlin, it made sense to send the new size of this wicked tee directly to me. After just a few emails all was arranged and a few days later the replacement tee was on my desk in Prenzlauer Berg. A really small team, but a team that fundamentally strives for customer care.

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Both of these Tee’s are available in Black or White options, for the ultimate in minimal monochrome styling. I love that all the designs are unisex too. With my Mama-head on, I might also add that these cotton tee’s wash exceptionally well and are just so wonderfully soft. The three styles we own are all made in the U.K. and are finished with the hand printing in Norfolk itself. Which is just ace of base.

There’s something a little bit special about buying products from a family-run business; whether that be a Husband-and-Wife team or a Mum/Dad-preneur. You’re not funding a corporate machine – you’re supporting real people. A real family. And that feels really good.

Wishing Fiona, Bobby and the Nor-Folk team lots of luck and adventures for the exciting year a head. We look forward to seeing the brand grow from strength to strength!

Check out more from Nor-Folk here.

MM.

 

ABOUT NOR-FOLK:

We are the Nor-Folk

Nor-Folk is a graphic design-led lifestyle brand founded by husband-and-wife graphic designers who reside in Norfolk, UK.

“Together, we design and curate apparel and products for the whole family with a timeless minimalist design aesthetic.

“We create and sell products we love and want in our own lives. We passionately adhere to the sentiment ‘less is more’ and ‘quality over quantity’ in our product creation.

“Our family and adventures are our canvas and muse – we invite you to share in our journey and that of our contributors via our Journal.

“Together, we are the Nor-Folk.”

*NB: This is in no way a sponsored post. I just wanted to big up a brand whom I think is frikkin amazing*.

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What Eli Wore | Little Bird by Jools, “Retro Pyjamas”.

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So, as dedicated followers of 1970’s interiors, we have been ridiculed a lot – to say the very least.

Some of the following statements are just a few of the regular comments that we get when people come by our house:

“Oh god, my Nana had that when I was a kid.”

“Christ, it’s like walking into a time warp in ‘ere.”

“Erm, my Nana called, she wants her crockery/cushions/lampshade/curtains* back” (*delete as appropriate).

I’d say our parents are most opposed to our fondness of all things 70’s. Apparently, they despised the era and just don’t “get” our love and adoration for the prints, the colours, the design, the style – the loveliness! We’ve had 7 houses in our 10 year courtship, so far – we love the 1970’s and we the feelings are mutual, we’re sure. We’ve collected some absolute treasures over the years – and the 7 houses – and we’ve also had some wonderful things handed down to us. We love that the majority of our ‘time warp’ of a house has a story. Most item’s aren’t just things that we bought for the sake of having a fruity looking house – there is sentiment and lasting memory.

As I have mentioned MANY a time, Little Bird by Jools is literally my favourite brand – EVER. I’ve always wanted to dress our children in that 70’s fashion – but not in the itchy or dowdy fabric’s and styles. Little Bird is spot on with design, colour and that whimsical nostalgia that surrounds being an actual CHILD. It’s a little bit of US.

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So, as soon as I clapped eyes on these fruity pyjama’s, I just had to have them! I ADORE them. I bought them back in July when they were first released and kept them for Eli’s 2nd birthday. It was so tough to not break them out of the wrapping paper! We’ve also kept the wellie’s for The Big Feastival at the weekend too. I’m definitely going to have to dress Eli in both, like the campaign – he’ll look wicked!

As you can imagine, I was pretty shocked when some of the usual folks – who would regularly give us jip for our 70’s affection – commented on the first photo of Eli, above, saying how much they loved Eli’s pj’s… and then I had a dozen comments across the social channels asking where they could purchase such wonderful sleepwear! Oh how the tables have turned… and I LOVE IT! I know they’re still just printed pyjama’s, with a retro inspiration – and I know that just because someone likes these pyjama’s, they’re not automatically going to LOVE our house and the rest of the clothes we dress Eli in. But it’s a start… and we love it all regardless, so we’re not changing for nobody! Hurray to the 1970’s!

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These ‘Retro Pyjamas’ are available in store and online at Mothercare.com now – just click here to purchase!

MM.