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BRAND IN FOCUS // ETTA LOVES

 

BRAND IN FOCUS // ETTA LOVES

You may, (or may not), remember that back in 2017 I used to run a Q&A segment,   “NEVER CONCISE CHATS“, where I would chat to the founders of businesses or services, who also happen to be parents. One of those chats was with none-other than Jen Fuller of ETTA LOVES. You can read our original chat, here >>> NEVER KNOWINGLY CONCISE CHATS TO // JEN FULLER | @ETTALOVES

Since Edie was born in August, we’ve used ETTA LOVES products with such great success! So, I just had to write a Brand In Focus post on all the amazing items that we’ve been able to test in real life.

 

Image may contain: one or more people

 

 

 

 

 

 

 

 

 

 

 

 

Who is ETTA LOVES?

I love to champion a family-run business and ETTA LOVES is precisely that; founded from the sofa by Jen Fuller whilst feeding her first-born daughter, Etta. Jen quickly realised that a 4 week Etta’s gaze was locked onto a black and white jumper she was wearing – it was the first thing her daughter had concentrated her focus on, that wasn’t a face.

Something clicked and the ETTA LOVES creativity began. All of the ETTA LOVES range is carefully designed with actual science.

—-

“Babies are born with fully formed eyes however they are not born with the ability to see clearly. This develops with time through practice and the forming of critical eye-to-brain connections.

Because of this, at birth babies are attracted to high contrast, large scale patterns but as the weeks and months go past their vision improves steadily and the world starts to appear in more vivid detail and colour.

At Etta Loves we use the knowledge of what babies can and can’t see at various stages of their visual development to design patterns that support their incredible discovery of the world around them. It’s why our patterns are often described as magical, as babies are calmed and mesmerised as they try to make sense of the fascinating shapes and contrast before them”.

Your baby is, quite literally, spellbound by science with the ETTA LOVES designs. The range started with Muslins as Jen knew how you ALWAYS need one (or two, or three!) on hand at all times.


 

CLICK TO SHOP >> 3-PACK ANIMAL PRINT MUSLINS

We have this 3-pack of Animal print muslin’s – and they’re the ultimate multitasker! Not only are they mega soft (that Bamboo-Cotton is magical in its own right!) but they’re mega functional too. Use them as usual for spills and snotty noses and for when you need those moments of calm. I can’t recommend these muslin’s enough! Even after washing what feels like a million times, the quality is still the same. Edie was completely taken by the prints straight after they were out of the box – they’re the first things she’s learnt to focus her gaze with. The Etta Loves magic knows no bounds here!  We tie the muslins to the side of the play gym/pram/cot/back of the car seat to keep Edie mesmerised (which also gives us a few minutes peace to sit down and drink that hot cup of tea – which is so important!). The science behind the designs is really quite something – they catch the eye of everyone we come into contact with, so the print also works on adults too! Stylish AND scientific, you can’t get better than that!

 

 

 

 

 

 

 

 

 

 

 

 

 

What ETTA LOVES say:

Triple pack of super-soft sensory muslin squares in high contrast black and white patterns. Designed to the millimetre to support babies’ cognitive and visual development between birth and around four months.

The ultimate multi-tasker also delivers sensory calm through our scientific patterns.

Pack includes 1 x zebra, 1 x starfish and 1 x Dalmatian design presented in our stylish box packaging.

Each muslin is 60cm x 60cm.

Made from: 100% viscose from bamboo.

“Muslins are so omnipresent for the first year of life, and beyond, so when you add in how multi-functional they are and the close proximity they come to a baby’s face it made sense to start there and make them do something far more valuable than just mop up baby yuck!”

JEN FULLER, FOUNDER OF ETTA LOVES

Eli is 7 and still uses a muslin for spills or when he’s got a cold – proof that this is product that you’ll be using for a long time after those new-born day’s are over!In times where we need to think and buy in more eco-friendly ways, its a good job that the muslin’s are designed to last – and even better when a muslin is as stylish as the ETTA LOVES designs.

 

click to shop >> NEW ZEBRA KNITTED BLANKET

We absolutely LOVE this knitted blanket in zebra print and wish it was made in adult sizes for us too! I’ve never felt a softer knit, which Edie loves to snuggle into. It has a gorgeous hand-feel, which hasn’t decreased since washing several times – just superb quality. We love how the science behind the design keeps Edie calm as she begins to drift off to sleep. It looks looks mega cool in the pram. It would make a great newborn gift too!

 

 

 

 

 

 

 

 

 

 

 

 

 

What ETTA LOVES say:

Our first knitted blanket delivers super-soft sensory stimulation, for calm snuggles at home or on the move.

Our zebra print is designed to support babies vision from birth to 4 months old.

Soft, snuggly and sensory knitted blanket in high contrast black and white zebra print. Designed to the millimetre to support babies’ cognitive and visual development between birth to four months.

Perfect for in the home or on the go, keeping snuggly and calm at the same time.

100cm x 80cm with black edge (white edge on reverse) in our stylish box packaging.

Made from: 100% cotton.

Image may contain: one or more people, stripes and baby

CLICK TO SHOP >> ZEBRA COMFORTER

Much like the muslin’s, during a meltdown, we can guarantee this Comforter calms Edie. The print, plus the soft bamboo cotton against her cheek, immediately mesmerises her to sleep. We’ve washed ours plenty of times now and again, it still looks and more importantly, FEELS, brilliant.

 

 

 

 

 

 

 

 

 

 

 

 

 

What ETTA LOVES say:

Super soft, super cute comforter in clever zebra print that your baby will want to keep in their hands and near their eyes. Babies not only love the clever zebra pattern but will also fiddle with the cute floppy zebra ears, providing an additional sensory experience.

Our zebra print is designed to support babies visual and cognitive development from birth to around 4 months old.

40cm x 40cm double lay knotted muslin.

Made from: 100% viscose from bamboo.

CLICK TO SHOP >> ANIMAL PRINT PLAY-MAT

reversible: 0 to 4 months and 5+ months

I was first of all struck by the stylish look of this play mat as it fits in perfectly with our decor – but its actually the science and design consideration of this product that mesmerises me (never-mind Edie!). The fact that the design is illustrated so carefully for brand new baby eyes is a real winner for us – its made Edie cope so much better with tummy time- she loves this dalmation print, her eyes widen and she is immediately transfixed! Really wish we’d had this for Eli 7 years ago as he absolutely deplored tummy time! The mat allows us time to get on with bits around the house or EVEN sit down for a few extra minutes while Edie is captivated by the monochrome print. We also love that from 5 months the mat can be turned over to further the eye development with the colour side – how clever is that?!

The mat itself is really soft, a great size and has lovely padding for the comfort of your babe. It rolls up easily for storage and carting around when travelling. Oh and you can whack it in the washing machine too – which is very important – as all new parents will understand!

 

 

 

 

 

 

 

 

 

 

 

 

What ETTA LOVES say:

Our playmat provides perfect stimulation for tummy time and playtime. Reversible dalmatian (0-4 month print) and leopard print (5+ months) in soft organic cotton with a comfy padded fill.

Designed specifically to support babies’ visual and cognitive development throughout their first year.

The pattern also encourages your baby to use their back, neck and shoulder muscles (helping them prepare for rolling and crawling) as you’ll notice them trying to push up to make more sense of the print before them.

Comes in our gorgeous box packaging with a band to hold the mat together when rolled up – making it perfect for home and away.

Size: Circular – 1m diameter

Made from: Outer – Organic cotton. Inner: Polyester padding

Machine washable to make your life easier too.

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“OUR MAGIC IS BY DESIGN, NOT CHANCE”

“From the colours we use, the scales within each pattern and the placement and space between each shape, everything is designed on our consultant Orthoptist Laura’s recommendation to support your baby’s visual and cognitive development.

As a result, our patterns will look different to your baby from week to week as their vision develops. This is the magic of Etta Loves and what makes us unique in the world”.

JEN FULLER, FOUNDER OF ETTA LOVES

So as you can now tell, we’re big fans of ETTA LOVES in our household. We can’t recommend all of these products enough. They would all make great gifts for loved ones. And remember when you buy from a small business, you’re supporting a family. And that always feel’s nice. Even better when the products are this clever and functional!

What Jen has created is really quite extraordinary – especially for such a young and small brand! What ETTA LOVES has accomplished in the 3 short years that its been going is amazing and I honestly can’t wait for the new products to launch next year. Jen, you and your team of specialists are so very clever and you have helped a lot of families and babies learn and grow. That is really quite epic!

C
✖️✖️✖️

 


 

THE ETTA LOVES TEAM

JEN FULLER – FOUNDER

Founder of Etta Loves and mum to Etta and her little sister Uma. I started this business to give parents the gift of calm and babies pure wonder through our sensory patterns. I want to make everyday moments easier, calmer and super sensory.

LAURA – ORTHOPTIST

Mum to Sophie and Thomas, Laura has 20 years’ experience as an early years orthoptist (or specialist in children’s vision development to you and me). She has provided in-depth knowledge of the first 12 months of a child’s visual development, to ensure that every pattern, colour and scale we produce is led by science to delivery the sensory magic.

SHRUTI – DESIGNER

Jen met Shruti through NCT. Shruti is a phenomenal designer. She’s the super stylish one in the group, whose baby Kiran looked effortlessly cool since day dot. Once Jen and Shruti agree on the theme and style of a new pattern, she uses Laura’s expert input to create the stunning designs.

SAMIA

Samia has a wealth of experience in the children’s wear market, so brings her unique knowledge to the team to help grow and drive the brand forward. She is also critical in helping Jen make product decisions and giving the confidence to reach for the stars

THE ETTA LOVES STORY

Sat on my sofa with a heap of mucky muslins by my side, I realised that 4-week old little Etta was staring at my top. It was the first thing I’d noticed her actively trying to focus on and unsurprisingly it was a simple black and white pattern.

After a month of trying to rotate black and white clothing (which got both difficult and boring) this got me thinking; why aren’t the most seen items by babies designed to stimulate them and capture their attention? And why wouldn’t you use medical knowledge of babies’ visual development to make them the best that they could be at doing this? And while you’re at it they should be stylish.

Etta Loves was created to turn everyday essentials into sensory sensations, by using the science of what babies can and can’t see to create clever and stunning patterns. The result is that babies are mesmerised and supported in their visual and cognitive development, whilst parents benefit from a priceless moment of calm.

 

*Some words taken directly from EttaLoves.com to ensure information delivered is correct.

For clarity, I was kindly #gifted all products that are highlighted in this post above, by ETTA LOVES.

This is not a sponsored, paid post or an ad and I was not obliged to write this blog post or link back to the ETTA LOVES website. I only shout about items that I genuinely believe in, so be safe in the knowledge that I’m in love ETTA LOVES as much as Edie is!

 

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ONLINE PETITE NEW ARRIVALS // 19.10.2018

Hello all and Merry FRIDAY. It’s been quite a week. A lot of tiredness and all the emotions. But here we are on the brink of the weekend, we just about made it!

So let’s get going with this week’s round-up of PETITE New Arrivals that have hit the Online Stores this week. I do this every Friday, just in time for the weekend – though, sadly for my purse strings, as we all know, online shopping definitely isn’t limited to the weekend! All items are available online, at time of publishing this post.

Let me know if you see something you like! And don’t forget to tag me in any shots of your purchases – tag me @judypink and use the hashtag #NeverConciseShopping

——

Off the back of my THIS IS ME blog post, I will now be mainly focussing on Petite styles for my blog. Going forward, I feel like this is most relevant to me and what I would WEAR. Being mid-size and petite is really difficult – so if I can find some styles that would suit my stature, then I hope they give you some inspiration too! I want to be completely honest in my focus and I really think embracing my “mid size, size” is the way to go forwards!

Have a great weekend!

C
✖✖✖

NEW ARRIVALS // 19.10.2018

Petite Fit Slacks - Black - Ladies | H&M GB 2
H&M PETITE // Slacks //
£19.99
GLAMOROUS PETITES // Spot Print Midi Dress //
£36.00
TOPSHOP PETITE // LEOPARD PRINT SUIT CO-ORD //
From £45.00
GLAMOROUS PETITES // Satin Jumpsuit //
£39.00
GLAMOROUS PETITES // Satin Jumpsuit //
£39.00
TOPSHOP PETITE // BORG COAT //
£69.00
ASOS PETITE // TAPERED BALLOON TROUSERS //
£35.00
CULT OF YOUTH // CZ Sparkle Luna Hoops //
£40.00
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LOST INK PETITE // Spot Print Jumper //
£38.00
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ASOS COLLUSION PETITE // Slinky Navy Midi Dress //
£15.00
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ASOS COLLUSION PETITE // White Boxy Blouse //
£15.00
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ASOS PETITE // Mono Double Breasted PJ Set //
£34.00
M&S // ONLINE ONLY // Faux Fur Sandal with wide block heel in snake print
£39.50

 

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ASOS COLLUSION PETITE // Vegan Trousers //
£30.00
ASOS PETITE // Sequin Midi Skirt //
£65.00
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TOPSHOP PETITE // Boucle Teddy Coat //
£79.00
RIVER ISLAND PETITE // Knitted Hoody //
£40.00
M&S PETITE // FUNNEL NECK COAT IN CHILLI RED //
£59.00

 

MÈRE SOEUR // Grocery Canvas Tote //
£16.00
TOPSHOP PETITE // Borg Denim Jacket //
£65.00

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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ONLINE PETITE NEW ARRIVALS // 05.10.2018

ONLINE PETITE NEW ARRIVALS // 05.10.2018

This is the first weekly round-up of PETITE New Arrivals that have hit the Online Stores this week. I’ll do this every Friday, just in time for the weekend – though, sadly for my purse strings, as we all know, online shopping definitely isn’t limited to the weekend! All items are available online, at time of publishing this post.

Let me know if you see something you like! And don’t forget to tag me in any shots of your purchases – tag me @judypink and use the hashtag #NeverConciseShopping

——

Off the back of my THIS IS ME blog post, I will now be mainly focussing on Petite styles for my blog. Going forward, I feel like this is most relevant to me and what I would WEAR. Being mid-size and petite is really difficult – so if I can find some styles that would suit my stature, then I hope they give you some inspiration too! I want to be completely honest in my focus and I really think embracing my “mid size, size” is the way to go forwards!

Have a great weekend!

C
✖✖✖

NEW ARRIVALS // 05.10.2018

TOPSHOP PETITE // FLARED JEANS //
£40.00
TOPSHOP PETITE // FLORAL PJ SHIRT //
£35.00
M&S (SHORTER LENGTH) // ANIMAL PRINT MIDI DRESS //
£69.00

I absolutely love this NEW dress from Marks & Spencer, who by the way, are consistently smashing the dress-game this season! I’ve not seen it IRL yet, but I think this in the shorter length would be a perfect shape for women with my stature. The silky-golden goodness makes it a perfect Christmas dress too (yep, I went there!). And you KNOW this dress is gonna fly out of stores and online, so in the words of M&S themselves, “GET IT OR CRY LATER”. Eeek!

MISS SELFRIDGE PETITE // RUST CO-ORD SUIT //
£67.00 (total price)
NEW LOOK PETITE // MOM JEANS WITH RIPS //
£27.99
RIVER ISLAND PETITE // FAUX LEATHER TROUSERS //
£46.00

 

Wide Fit Block Heel Faux Fur Sandals
M&S // BLOCK HEEL SANDALS //
£39.50

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

I mean, does it get any better than fluffy heels?! And such a good price! These Marks & Spencer beauties will be smashing with dresses, skirts and allllll of the jeans!

 

RIVER ISLAND PETITE // TEDDY SHEARLING COAT //
£95.00
YAS PETITE // STRAIGHT LEG TROUSER //
£55.00
ASOS DESIGN PETITE // JUMPSUIT //
£38.00

 

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ASOS PETITE // ROLL NECK JUMPER //
£30.00
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ASOS DESIGN PETITE // CHECK COAT //
£75.00
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ASOS COLLUSION // PETITE // VEGAN LEATHER DUNGAREES
£35.00

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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ASOS PETITE //
FLAT KNEE HIGH BOOTS //

£45.00

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

I will do a blog post on the new ASOS COLLUSION range next week as it’s really bloody cool. And really well priced too!

M&S // ANIMAL PRINT MIDI DRESS //
£39.50

And how could I not include a little bit of animal print? I love this shape that M&S keep reviving. It’s just the right shape for my stature. It nips in at the waist, which is flattering for ALL body shapes and sizes, and the long sleeves are always welcome.

 

 

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BRAND IN FOCUS // TIBA + MARL x SCAMP & DUDE

TIBA + MARL x SCAMP & DUDE

It’s the launch, I’ve personally, been waiting for… Tiba + Marl x Scamp & Dude, is here! (Well, almost!). Today the Pre-Order has launched on both TibaandMarl.com and also on ScampandDude.com. All pre-orders will then be sent out on 20th August onwards. I also have it on good authority, that once these orders have gone, thats it! So get your pre-order in, before its too late!

Now the formalities are done with, let me introduce you to the coolest four-piece you’ve seen, since One Direction went on without Zayn.

 

THE MINI ELWOOD

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THE MINI ELWOOD – £40.00 (each)

COMES IN BLACK OR MINT PRINT

The much loved Tiba + Marl MINI ELWOOD backpack gets given a super-hero transformation in Scamp & Dude’s iconic signature leopard and lightning bolt print. Mini fashionistas will love this best selling kids backpack, featuring a zipped front pocket, adjustable straps, and top carry grab handle. Each backpack showcases a patch with Scamp & Dude’s trademark slogan ‘A Superhero Has My Back’ and is adorned with ‘Superpower Button’ neon rubber lightening bolt zip pullers – prepare for playground envy!

    • Water resistant & wipe clean inside & out
    • Zip front pocket
    • Adjustable padded straps
    • Rubber lightening bolt zips
    • ‘A Superhero Has My Back’ woven patch on back of bag
    • Padded back
    • Top grab handle

Composition
100% Nylon with Faux leather trim

Dimensions
H: 29cm W: 22cm D: 12cm

Weight
260g

THE ARLO SNACK PACK

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THE ARLO SNACK PACK – £25.00 (EACH)

COMES IN MINT OR BLACK PRINT

Designed exclusively in collaboration with much-loved kids brand Scamp & Dude, the super-handy ARLO snack-pack by Tiba+Marl is the perfect everyday choice for you or your little dudes. Looking fierce in Scamp & Dude’s signature leopard and lightning bolt print, and featuring a patch with Scamp & Dude’s trademark slogan ‘A Superhero Has My Back’ it is also adorned with ‘Superpower Button’ bespoke neon rubber lightening bolt zip pullers – could this be the coolest cool pack ever?? Perfect from weaning right through to school – it is fully insulated and features internal slip pocket and an elasticated strap to keep bottle/cup upright. It also comes with removable name tag and an easy grab carry handle that can be clipped onto the buggy or a school bag.

    • Fully Insulated
    • Rubber lightening bolt zips
    • ‘A Superhero Has My Back’ woven patch on back of bag
    • Wipe clean inside & out
    • Elasticated bottle holder
    • Internal slip pocket
    • Name tag
    • Buggy clip

Composition
Nylon & plastic with Faux leather trim

Dimensions
H: 16cm W: 20.5cm D: 14cm

 

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I do have a tendency to go on about how much I love Tiba+Marl – but I do just bloody love them. We got our T+M bags when we moved to Berlin and they still look brand new (see my old post, here). We didn’t even use our Elwood as a changing bag, Eli was too old. We’ve always used it as a family back pack – or taken it to the gym/park, its also perfect for carrying a laptop! Eli is never without his Mini Elwood. So this is proof that Tiba+Marl produce quality products that have uses beyond ‘age’. For instance, I LOVE the Arlo Snack Pack – I’d use this for Eli as his lunch bag, but also as my own lunch bag… maybe even great for toiletries and cosmetics too!

So there you have it, the Pre-Order is live, so get ’em while you can! My only issue… which colour-way to go for?! Which do you like best?

Peace & love
C
✖✖✖

NB: This post is absolutely not affiliated with or sponsored by Tiba+Marl or Scamp & Dude. They’re just bloody amazing brands whom I adore and want to shout about xxx

 


MORE ABOUT // 

Tiba + Marl

Tiba + Marl (Pronounced Teeba) was created in 2015 by London duo, Anna Tizard and Lydia Barron. Both Mothers, they spotted a gap in the market for contemporary, trend inspired parent changing bags. Anna, a former Bag Buyer for Urban Outfitters and Topshop, and Lydia, a Footwear and Accessories Designer for Kurt Geiger and Sigerson Morrison, set about to provide cool Mums and Dads with a range of cleverly designed, super functional changing bags where an edge of cool always comes as standard.

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Tiba + Marl’s contemporary collection of bags redefines the staid tradition of baby changing bags by combining modern graphic prints, premium and high tech materials, and stylish but practical design. Inspired by the catwalks and street-style, their award winning collection breaks the mould for cool, modern parents who are seeking unisex designs that don’t compromise their sartorial choices.

Meticulously designed to merge high-fashion features with practical function, included with each bag is a co-ordinating clutch, that is water resistant and comes with a cross body strap – great for wet items or can be used as a separate, effortlessly-cool cross-body bag.

 

——

MORE ABOUT // 

logo

Scamp & Dude was created by Jo Tutchener-Sharp, founder and previous MD of Beauty Seen PR.

With a long history in the world of fashion and beauty, Jo directed PR campaigns and arranged events for high profile individuals and brands such as Tom Ford, Matthew Williamson, Dolce & Gabbana, Vogue, Estee Lauder, Topshop, NARS and The BRIT Awards.

 

In October 2015 Jo’s life took a difficult turn when she suffered a brain haemorrhage. She had to leave her children for a lengthy stay in hospital to undergo life threatening brain surgery.

Every parent understands the feeling you get when you have to leave your child, whether it be a business trip or first day at school. That knot in the stomach and the ache in the heart.

It was this moment that inspired Jo to create a brand that helps children feel more secure when apart from their loved ones, and Scamp & Dude was born.

From something dark came something light.

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BRAND PROMOTION: TOPSHOP // 50 BLOUSES AT £20

50 Blouses at £20

Woah, woah, woah. TOPSHOP.com have just launched a pretty cool deal!* They’ve whacked 50 of their most beautiful blouses into their own category and for this weekend only, they’re all £20. Brilliant!

Universally flattering, versatile and season-less; the blouse is an ultimate wardrobe hero. Shop the 50 best blouses for just £20 now, including classic button-down styles, feminine frills and party-ready satin.

CLICK HERE TO >>> S H O P   //  N O W

Offer ends midnight Monday.

*All prices and products are subject to availability. Online at Topshop.com only.

Peace & love
C
✖✖✖


my favourites

PETITE // Spot Button Blouse 
Animal Print Blouse // Yellow Side Stripe
MATERNITY // Spot Print Blouse
Knot Front Shirt // Coral
Button Down Boxy Blouse // White
Button Down Boxy Blouse // White