Tag: writing

A few months ago I was contacted by iCandy; it was all a little bit secret. I was intrigued, excited. Then a few weeks ago I received the most wonderfully presented envelope, in the post, that I’d seen in a long time! Inside was even better, an invitation to the  iCandy 80th Anniversary event on Tuesday 10th September, at superb events venue, One Marylebone, London.

 

I was thrilled to be invited and of course made that RSVP shortly after.

Looking forward to the event, I made my journey into London early so that I could meet my OH and he could then take Mr Eli for some lovely food and then home for bed. I arrived at One Marylebone just a little after 6:30pm, where I was greeted with the warm welcome of event staff, a red carpet and a truly eye-catching iCandy facade, laden with vibrantly coloured parasols!

Upon ticking my name off the guest list, I was ushered upstairs; where I was promptly handed a glass of Moët & Chandon and walked around the show space that displayed all the beautiful iCandy designs to date.

I paid particular attention to the newest model, the Apple2Pear, as I hadn’t yet seen it in real life. I was astonished at the versatility and function of the design. Coming in 7 different colours, I am drawn to the Chilli and Raspberry Blue colourways. This is definitely the perfect travel system for when your family grows.

So as the drinks flowed and the very tasty canapés were devoured, the time had come to head downstairs for the show to really begin! I was shown to a magical room filled with all things ‘woodland’, including a huge tree.

I was seated on front row, or FROW as you fashionista’s will refer to it these days 😉 Once everyone was seated we were treated to the most amazing sounds of Whinnie Williams – voice like an actual angel!

Other familiar faces to FROW were Imogen Thomas, Grace Woodward, Jasmine Guinness and Jodie Kidd. We were then introduced to iCandy‘s Managing Director Martin Boyle and joint CEO’s the Appel Brother’s themselves. It was incredible listening to men with such passion for their work – and their teams. I was in literal tears during the speeches. A new partnership between iCandy and The Lullaby Trust was also formally announced; and a cheque of £5,000 was given to the trusts’ CEO, Francine Beats. iCandy have teamed up with ex-Mulberry designer, Janet Collin, who has created a special new changing bag; the Emilia bag. £10 from the sale of each bag, will be given to The Lullaby Trust.

Following the speeches was a fashion show, previewing the 2014 collection. New flavour packs in bright colours, upgraded designs (including a black chassis) and fashion-conscious handbags.

The highlight for me was the big reveal of the forthcoming new model to the iCandy family, The iCandy Raspberry. Of which, I was in actual awe – both during the catwalk show and post-show, where I stood for a good 30 minutes watching the hands-on demonstration, showing us all the multitude of ways the pushchair can be flipped and changed around, as well as folded up. The iCandy Raspberry is a stunning piece of innovative design, in form and function. The design is very, very neat, lightweight and stylish. The iCandy Raspberry is suitable from birth, but does not have a carrycot! Brilliant! There is however a very snuggly newborn “Pod” that will keep your brand new arrival warm, cosy and most importantly, secure. This pushchair has been designed for the city-dweller, someone who needs a pram that is adept in crowds and along city streets, lightweight to get up stairs and on public transport, but it’s also pretty darn cool too! The best-looking pram I’ve EVER seen – and we’ve seen A LOT of prams! This design can lay completely flat, but also reclines for older children; it’s also forward and parent-facing. Bonus. I also want to mention that I was shocked at how small the Raspberry was when folded, it’s tiny. We currently have an iCandy Strawberry and although it folds down well, we do struggle to get it in and out of the car – and it does take up pretty much the entire boot of our VW Polo. The Raspberry would give you back your boot, if you’re in the same situation!

I also loved the large shopping basket on the iCandy Raspberry, which features a ‘glove compartment’ as I fondly like to call it. The hard case could house your raincover, keys, phone etc, great for keeping your valuables out of sight. The iCandy Raspberry will come in around 7 new colour flavour packs, names to be confirmed. But the colours that were displayed were just stunning. I want them ALL! I love that you can swap and change the colours around – so versatile.

After the demonstration I headed over to the cupcake table, passing the very lovely ’80’ cake and took 2 cupcakes home. One for me with a midnight cup of tea and one for OH, who’d had a tough evening with Mr Eli. We both really appreciated those delicious cup cakes, believe me! I also thoroughly enjoyed my lovely iCandy goodie bag filled with lots of lovely catalogues, magazine, leather-bound note book, mug, pen and yummy chocolates!

What an absolutely amazing evening was had by all. I just want to say a BIG THANK YOU to iCandy for inviting me to the event. It was wonderful to meet the brains behind the brand and to experience the passion of everyone involved.

MM.

 

PS – Apologies for the rubbish quality of some of the photos. The show was very quick-paced and the lighting changed frequently. Plus, to be fair, I need a new phone!